Mobile Marketing: Finding Your Customers No Matter Where They Are

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Paperback, Que, 2009, ISBN13 9780789739766, ISBN10 0789739763

About this item

Mobile Marketing

Finding Your Customers No Matter Where They Are

Use Mobile Marketing to Supercharge Brands, Sales, and Profits!

Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionableand fun! Now, one of the fields leading pioneers shows exactly how to make mobile marketing work for your business. Cindy Krum cuts through the hype, revealing whats workingand what isnt. She guides you through identifying the right strategies and tactics for your products, services, brands, and customersavoiding overly intrusive, counterproductive techniquesand how to successfully integrate mobile into your existing marketing mix. Above all, Krum shows you how to effectively execute on your mobile marketing opportunitiesdriving greater brand awareness, stronger customer loyalty, more sales, and higher profits.

Topics include

Getting started fast with mobile marketing

Understanding the international mobile marketing landscape

Targeting and tracking the fast-changing mobile demographic

Taking full advantage of the iPhone platform

Leveraging mobile advertising, promotion, and location-based marketing

Building micro-sites and mobile applications

Performing search engine optimization for mobile sites and applications

Building effective mobile affiliate marketing programs

Integrating online and offline mobile marketing

Avoiding mobile marketing spam, viruses, and privacy violations

Previewing the future of mobile marketing

Specifications

Publisher: Pearson Education
Publish Date: Feb 25, 2010
ISBN-13: 9780789739766
ISBN-10: 0789739763
Format: Paperback
Number of Pages: 360
Written in: ENG
Shipping Weight (in pounds): 1.05
Product in Inches (L x W x H): 8.8 x 6.1 x 0.7
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