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Marketplace 3.0: Rewriting the Rules of Borderless Business

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Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

The CEO behind Rakuten and Kobo reveals how his unique approach to empowerment and collaboration defy conventional wisdom, and are the future of growth and globalization strategy.

If Web 2.0 described the shift from static to interactive life on the Web, then 3.0 is the next sea change -- driven by personalization, intelligent search, and user behavior. And that evolution has huge implications for everything we see, buy and do online. Rejecting the zero-sum, vending-machine model of ecommerce practiced by other leading internet retailers, who view the Internet purely as a facilitator of speed and profit, Hiroshi Mikitani argues for an alternate model that benefits merchants, consumers, and communities alike by empowering players at every step in the process. He envisions retail "ecosystems," where small and mid-sized brick-and-mortar businesses around the world partner with online marketplaces to maximize their customer bases and service capabilities, and he shows why emphasizing collaboration over competition, customization over top-down control, and long-term growth over short-term revenue is by far the best use of the Internet's power, and will define the 3.0 era.

Rakuten has already pioneered this new model, and "Marketplace 3.0" offers colorful examples of its success in Japan and around the world. Mikitani reveals how the company enforces a global mindset (including the requirement that all its employees speak English, even in Tokyo); how it incorporates new acquisitions rather than seeking to completely remake or sell them for a quick profit; and how it competes with other retailers on speed and quality, without sacrificing the public good. "Marketplace 3.0" is an exciting new vision for global commerce, from a company that's challenging all the accepted wisdom.

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

The CEO behind Rakuten and Kobo reveals how his unique approach to empowerment and collaboration defy conventional wisdom, and are the future of growth and globalization strategy.

If Web 2.0 described the shift from static to interactive life on the Web, then 3.0 is the next sea change -- driven by personalization, intelligent search, and user behavior. And that evolution has huge implications for everything we see, buy and do online. Rejecting the zero-sum, vending-machine model of ecommerce practiced by other leading internet retailers, who view the Internet purely as a facilitator of speed and profit, Hiroshi Mikitani argues for an alternate model that benefits merchants, consumers, and communities alike by empowering players at every step in the process. He envisions retail "ecosystems," where small and mid-sized brick-and-mortar businesses around the world partner with online marketplaces to maximize their customer bases and service capabilities, and he shows why emphasizing collaboration over competition, customization over top-down control, and long-term growth over short-term revenue is by far the best use of the Internet's power, and will define the 3.0 era.

Rakuten has already pioneered this new model, and "Marketplace 3.0" offers colorful examples of its success in Japan and around the world. Mikitani reveals how the company enforces a global mindset (including the requirement that all its employees speak English, even in Tokyo); how it incorporates new acquisitions rather than seeking to completely remake or sell them for a quick profit; and how it competes with other retailers on speed and quality, without sacrificing the public good. "Marketplace 3.0" is an exciting new vision for global commerce, from a company that's challenging all the accepted wisdom.

Specifications

Publisher: St Martins Pr
Publish Date: Mar 2013
ISBN-13: 9780230342149
ISBN-10: 0230342140
Format: Hardcover
Number of Pages: 247
Shipping Weight (in pounds): 0.95
Product in Inches (L x W x H): 6.5 x 9.5 x 1.0
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