Check out these related products
- $31.50 List price $35.00Save $3.50
- $126.83 List price $160.50Save $33.67
- $18.53 List price $30.00Save $11.47
- $131.40 Was $140.00Save $8.60
About this item
About this item
Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.
Hardcover, John Wiley & Sons Inc, 2009, ISBN13 9780470317259, ISBN10 0470317256
"Marketing Research" offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. "Macro-micro-macro" in design, and fitting for students in the intermediate or advanced courses, this highly-regarded text focuses on market intelligence, strategy, theory, and application. The new tenth edition retains its coverage of the most advanced and current marketing research methodologies and points out their limitations, as well their potential for enhancing research results. It also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more.
|Number of Pages:||798|
|Author:||Day, George S. , Aaker, David A.|
|Series Title:||MARKETING RESEARCH|
|Publisher:||John Wiley & Sons|
|Publication Date:||December, 2009|
|Digital Video Formats:||Hardcover|
Ask a question
If you would like to share feedback with us about pricing, delivery or other customer service issues, please contact customer service directly.
Walmart does not sponsor, recommend or endorse any third party product or service, or any customer ideas or advice.
Questions will be checked against our question guidelines and posted within five to seven business days.