Marketing Public Relations: A Marketer's Approach to Public Relations and Social Media

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Marketing Public Relations: A Marketer's Approach to Public Relations and Social Media

Format:  Paperback,

291 pages

Publisher: Pearson College Div

Publish Date: Jul 2009

ISBN-13: 9780136082996

ISBN-10: 0136082998

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The following content was provided by the publisher.
KEY BENEFIT "Marketing Public Relations" breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools.
KEY TOPICS An Introduction to Marketing Public Relations; Marketing Public Relations and the Marketing Communications Mix; Marketing Public Relations and the Organization it Serves; The MPR Framework - Objectives, Target, Connectors, Message & Measure; About the Media; Non-Media Connectors and Word-of-Mouth; Building a Connectors List; The Press Kit and Press Release; Selling the Story; Social Media; Events; Experts and Interviews; Crisis Management; Planning and Measuring
MARKET For readers interested in learning the theory and then how to apply it, in order to "do Marketing Public Relations" in the real world.

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Author:
Publisher: Pearson College Div
Publish Date: Jul 2009
ISBN-13: 9780136082996
ISBN-10: 0136082998
Format: Paperback
Number of Pages: 291
Shipping Weight (in pounds): 1.0
Product in Inches (L x W x H): 6.9 x 0.6 x 9.1

Book description

KEY BENEFIT: Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools.

KEY TOPICS: An Introduction to Marketing Public Relations; Marketing Public Relations and the Marketing Communications Mix; Marketing Public Relations and the Organization it Serves; The MPR Framework - Objectives, Target, Connectors, Message & Measure; About the Media; Non-Media Connectors and Word-of-Mouth; Building a Connectors List; The Press Kit and Press Release; Selling the Story; Social Media; Events; Experts and Interviews; Crisis Management; Planning and Measuring

MARKET: For readers interested in learning the theory and then how to apply it, in order to "do Marketing Public Relations" in the real world.

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