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Marketing Management

$263.29
$263.29

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Hardcover, McGraw-Hill College, 2012, ISBN13 9780077861056, ISBN10 0077861051

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Hardcover, McGraw-Hill College, 2012, ISBN13 9780077861056, ISBN10 0077861051

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

Hardcover, McGraw-Hill College, 2012, ISBN13 9780077861056, ISBN10 0077861051

"Marketing Management, 11e," is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus of the text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

Specifications

Number of Pages: 796
Original Languages: English
Author: Donnelly, James H., Jr. ,  Peter, J. Paul
Book Format: Hardcover
Primary Shelf ID: 582792
Publisher: McGraw-Hill College
Publication Date: October, 2012
ISBN-13: 9780077861056
Digital Video Formats: Hardcover
Assembled Product Dimensions (L x W x H): 8.00 x 10.25 x 1.25 Inches
ISBN-10: 0077861051
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