Check out these related products
- $23.44 List price $28.95Save $5.51
- $91.25 Was $97.43Save $6.18
- $563.56 Was $574.57Save $11.01
- $14.95 Was $16.82Save $1.87
- $21.42 List price $27.95Save $6.53
- $19.58 Was $21.61Save $2.03
- $242.12 List price $332.30Save $90.18
Consider these popular products
- $9.86 List price $17.00Save $7.14
- $18.56 Was $20.86Save $2.30
- $17.32 List price $21.99Save $4.67
- $12.03 Was $13.22Save $1.19
About this item
About this item
Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.
Hardcover, McGraw-Hill College, 2012, ISBN13 9780077861056, ISBN10 0077861051
"Marketing Management, 11e," is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus of the text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.
|Number of Pages:||796|
|Author:||Donnelly, James H., Jr. , Peter, J. Paul|
|Primary Shelf ID:||582792|
|Publication Date:||October, 2012|
|Digital Video Formats:||Hardcover|
|Assembled Product Dimensions (L x W x H):||8.00 x 10.25 x 1.25 Inches|
Ask a question
If you would like to share feedback with us about pricing, delivery or other customer service issues, please contact customer service directly.
Questions will be checked against our question guidelines and posted within five to seven business days.