Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History

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Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History

Format:  Hardcover,

163 pages

Publisher: John Wiley & Sons Inc

Publish Date: Aug 2010

ISBN-13: 9780470900529

ISBN-10: 0470900520

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Book Information

The following content was provided by the publisher.
The Grateful Dead-rock legends, marketing pioneers

The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.

Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, "Marketing Lessons from the Grateful Dead" gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away

Specifications

:
Publisher: John Wiley & Sons Inc
Publish Date: Aug 2010
ISBN-13: 9780470900529
ISBN-10: 0470900520
Format: Hardcover
Number of Pages: 163
Shipping Weight (in pounds): 0.5
Product in Inches (L x W x H): 5.25 x 7.25 x 0.75

About the author

Biography of Scott, David Meerman

David Meerman Scott was born in 1961. He graduated from Kenyan College in 1983 with a B.A. degree in Economis. He started out working as a clerk on many Wall Street trading desks. He then went on to work in the on-line news and information business from 1985-2002. He was an executive at the electronic information division of Knight -Ridder from 1989-1995. He then moved to Boston and took a position with NewsEdge Corporation as the vice-president of marketing.

His ideology about the new rules of marketing is that you can earn attention by publishing your way in on the web as opposed to buying advertising in mainstream media. He has authored several books on marketing including Inbound Marketing and Marketing Lessons from the Greatful Dead.

Chapter outline

Foreword
Introduction
The Band
Create a Unique Business Model
Choose Memorable Brand (and Band) Names
Build a Diverse Team
Be Yourself
Experiment, Experiment, Experiment
Embrace Technology
Establish a New Category
The Fans
Encourage Eccentricity
Bring People on an Odyssey
Put Fans in the Front Row
Build a Following
The Business
Cut Out the Middleman
Free Your Content
Be Spreadable
Upgrade to Premium
Loosen Up Your Brand
Partner with Entrepreneurs
Give Back
Do What You Love
Acknowledgments
Furthur" Reading
About the Photographs
About the Illustrations
About the Authors

Book description

The Grateful Dead-rock legends, marketing pioneers

The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.

Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

Customer Product Reviews

Rated 5 out of 5★ by 1reviewer.
Rated 5 out of 5★ by Great book!! Helped me in many facets of my job!! Also taught me a few things I did not realize about the Dead!! 03/02/2012
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