Marketing 2014

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Marketing 2014

Format:  Paperback,

735 pages

Publisher: Cengage Learning

Publish Date: Jan 2013

ISBN-13: 9781133939252

ISBN-10: 1133939252

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The following content was provided by the publisher.
Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2014 combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING 2014 includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times. Available with InfoTrac Student Collections http: //gocengage.com/infotrac.

Specifications

Publisher: Cengage Learning
Publish Date: Jan 2013
ISBN-13: 9781133939252
ISBN-10: 1133939252
Format: Paperback
Number of Pages: 735
Shipping Weight (in pounds): 3.5
Product in Inches (L x W x H): 8.25 x 10.5 x 1.25

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