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Book Information
The following content was provided by the publisher.
Created through a "student-tested, faculty-approved" review process with direct input from students and faculty, "MKTG6" is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. "MKTG6" employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love.
Specifications
| Author: | Lamb, Charles W. |
| Author: | McDaniel, Carl |
| Publisher: | Cengage Learning |
| Publish Date: | Mar 2012 |
| ISBN-13: | 9781133190110 |
| ISBN-10: | 1133190111 |
| Format: | Paperback |
| Number of Pages: | 400 |
| Shipping Weight (in pounds): | 2.24 |
| Product in Inches (L x W x H): | 8.4 x 0.8 x 10.7 |
| Walmart No.: | 9781133190110 |
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