I actually purchased this exact pillow for my wife 4 years ago at a specialty chain store for almost twice the price! It went by a slightly different name then, but is definitely the same pillow. That's why I jumped on this one when I found it! Since then, they have upgraded the pillow a bit with some colored piping on the edges and a "stocking" type sleeve to go around the actual foam so you don't feel it's weird texture even when pulling it out of its cover. It also has one side that has a more breathable (but stiffer) material so that you can get the full effect of the cooling sensation. The material softens up with use.
This pillow is by far the most comfortable pillow I've put my head on! Down, fiber, and styrofoam filled pillows don't even compare to a good memory foam pillow like this one. I usually sleep with 2 pillows, but since I've gotten this IsoCool I've only used this one. This is a VERY small price to pay for a pillow that WILL last you years, especially if you get a pillow protector to go with it. I used to steal my wife's pillow if she had to go to work before me and get a couple hours sleep with this pillow, but now I finally have my own. I know this sounds like an infomercial, but I seriously recommend this pillow, or at least a quality memory foam like it. It won't solve all your sleep problems, but it definitely will give you some much deserved comfort during sleep.