L'Oreal Paris Superior Preference Hair Color

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By: L'Oreal
Walmart #: 000262725
L'Oreal Paris Superior Preference Hair Color
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L'Oreal Paris Superior Preference Hair Color:
  • Permanent , Level 3
  • Up to 8 weeks of color
  • Includes a UV filter for color vibrancy
  • Provides maximum gray coverage
  • Contains natural ingredients such as Vitamin E and golden camelina oil
  • Root to tip
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About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

Experience L'Oreal Paris Superior Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color-protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV Filter helps keep first-day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy.

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

Experience L'Oreal Paris Superior Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color-protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV Filter helps keep first-day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy.

L'Oreal Paris Superior Preference Hair Color:

  • Permanent , Level 3
  • Up to 8 weeks of color
  • Includes a UV filter for color vibrancy
  • Provides maximum gray coverage
  • Contains natural ingredients such as Vitamin E and golden camelina oil
  • Root to tip coverage that will not fade, turn brassy or dull
  • Includes: color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator and insert

Ingredients: 

Ingredients: Color Gel: Aqua/Water, Trideceth-2 Carboxamide Mea, Propylene Glycol, Hexylene Glycol, Peg-2 Oleamine, Polyglyceryl-4 Oley Ether, Oleyl Alcohol, Alcohol Denat, Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, Pentasodium Pentetate, Ammonium Acetate, Parfum/Fragrance, Sodium Metabisulfite, Phenyl Methyl Pyrazolone, Eugenol, Linalool, Citronellol, Hydroxypropyl Bis(N-Hydroxyethyl-P-Phenylenediamine)Hcl, M-Aminophenol, 2,4-Diaminophenoxyethanol Hcl F.I.L#D9502/1. Color Optimizing Creme: Aqua/Water, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide Mea, Ceteareth-30, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetra-Sodium Pyrophosphate.F.I.L#D56/21. Care Supreme Conditioner: Aqua/Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Parfum/Fragrance, Methylparaben, Trideceth-12, Hexyl Cinnamal, Linalool, Benzyl Alcohol, Chlorhexidine Dihydrochloride, Cetrimonium Chloride, Butylphenyl Methylpropional, Limonene, Amyl Cinnamal,Ppg-5-Ceteth-20, Geraniol, Benzyl Benzoate, Oleth-10, Citronellol, Disodium Cocoamphodipropionate, Alphaisomethyl Ionone, Lecithin, Cinnamyl Alcohol, Phosphoric Acid, Tocopherol, Ethylhexyl Salicylate, Phenoxyethanol, Methyl-2-Octynoate, Ethylparaben.F.I.L.#D8262/1.

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Specifications

Shipping Weight (in pounds): 0.6
Product in Inches (L x W x H): 24.875 x 2.845 x 43.516
Walmart No.: 262725
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Comparison Table

Brand Image
FORM
FORM
GRAY COVERAGE
GRAY COVERAGE
PERMANENCY
PERMANENCY
COLOR RESULT
COLOR RESULT
CHOOSE THIS BRAND FOR:
CHOOSE THIS BRAND FOR:
Superior Preference
 
Liquid Gel
Liquid Gel
100%
100%
Permanent
Permanent
Luminous color that shines from every strand
Luminous color that shines from every strand
Fade-defying color and shine
Fade-defying color and shine
Excellence Crème
 
Crème
Crème
100%
100%
Permanent
Permanent
Rich, radiant color with maximum gray coverage
Rich, radiant color with maximum gray coverage
Maxmium gray coverage with a Triple Protection System
Maxmium gray coverage with a Triple Protection System
Féria
 
Liquid Gel
Liquid Gel
Up to 50%
Up to 50%
Permanent
Permanent
Multi-faceted, shimmering color with 3X highlights
Multi-faceted, shimmering color with 3X highlights
Bold, fashion-inspired looks
Bold, fashion-inspired looks
Healthy Look Crème Gloss
 
Crème
Crème
Up to 50%
Up to 50%
Tone-On-Tone, lasts through 28 shampoos
Tone-On-Tone, lasts through 28 shampoos
Subtle color change that is health-looking and super glossy
Subtle color change that is health-looking and super glossy
Ammonia free, non-permanent color
Ammonia free, non-permanent color
Root Rescue
 
Liquid Gel
Liquid Gel
100%
100%
Permanent
Permanent
Seemless root touch-up
Seemless root touch-up
A seamless root touch-up to match any shade, even salon color
A seamless root touch-up to match any shade, even salon color
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Customer Reviews

Customer Reviews | 578 reviews | 3.8 out of 5

4.0 stars

578 reviews | 3.8 out of 5

4.0 stars

578 reviews | 3.8 out of 5

69%
Would recommend to a friend
5 stars
316
4 stars
78
3 stars
36
2 stars
29
1 stars
119
1-5 of 571 total reviews
69%
Would recommend to a friend

Age

Gender

VERY NATURAL
10/10/2012

Customer review by Nancy27

5.0 stars 10/10/2012 by Nancy27
by Nancy27

I used the Loreal paris superior preference Medium ash brown on my hair , before applying the dye my hair was very washed out looking from previously putting on nice and easy light ash brown which didnt last long and left it dull and with a orange tint :/ after using this my hair is finnly back to my natural medium brown hair color. It does still have a hint of red when the light hits it which is to be expected I suppose that happens with all brown shades. the ash did take out of orange tint and made it very natural. It did not damage my hair as a matter of fact it feels healthier for some reason. I was thinking my hair was rough from my hard water and wonder if this dye removed the mineral build up from my hair lol because it is so much smoother. I just started using the Lorial cleansing conditioner and love it and I think it will make this color stay in my hair alott longer than if I were to be using my old tresseme with the sulfates in it. Anyway very true to the box color and very natural and undamaging hair dye ;)

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Nancy27
Waxahachie TX.
Would recommend to a friend? Yes
Age:25 - 34
Ownership:1 week or less
Gender:Female
Usage:A few times per year
GREAT PRODUCT BUT NOT ALL SHADES AVAILABLE
7/11/2013

Customer review by MamaLovesABargain

5.0 stars 7/11/2013 by MamaLovesABargain
by MamaLovesABargain

I have used L'Oreal Superior Preference for a long time and it is a terrific product. The conditioner provided leaves your hair so soft, shiny and nice smelling when you are done, the color is fabulous and lasts quite a long time before I need to re-color. ONE PROBLEM!! Walmart does NOT sell MY SHADE!! I use a gorgeous intense red called RR07 INTENSE RED COPPER WARMER ... Walmart needs to offer more shades in this great product!

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MamaLovesABargain
Southern California
Would recommend to a friend? Yes
Age:55 - 64
Ownership:Longer than one year
Gender:Female
Usage:Once per month
Light Auburn Brown 6AM
7/21/2014

Customer review by agnesbitt

5.0 stars 7/21/2014 by agnesbitt
by agnesbitt

I've been using this brand and this shade since 2009! I've never had any issue or dye job gone wrong. I have natural dark strawberry blonde hair and it doesn't look good on me at all. When I decided to go a few shades darker, I chose 6AM. It was simple to do at home and my color always turns out gorgeous and shinny. The color last and last. I'll never use any other shade OR brand!

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agnesbitt
Hillsboro, OH
Would recommend to a friend? Yes
Age:25 - 34
Gender:Female
works well for me.
1/31/2016

Customer review by Bren

4.0 stars 1/31/2016 by Bren
by Bren

Fades some but it's good

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Bren
Would recommend to a friend? Yes
Best hair dye
2/8/2016

Customer review by KitsunexDemon

5.0 stars 2/8/2016 by KitsunexDemon
by KitsunexDemon

I use ultimate black, which is a pretty dark jest black. Anyways the reason why I like this hair color is because I don't have to dye my hair but every month and a few weeks. Also ultimate black does cover up dirty blond roots and also I wash my hair ever two days (you may think ew nasty but your natural oils on your hair are good for you) another thing I wash my hair in cold or luke warm water because the hotter your water is the more hair color is gonna strip out. Finally I use sulfate free shampoo some people may not know but sulfate free shampoo drys and strips out your hair etc. I love this product

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KitsunexDemon
Would recommend to a friend? Yes
1-5 of 571 total reviews See all
1-5 of 571 reviews

Customer Reviews | 578 reviews | 3.8 out of 5

Customer Reviews

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Customer Q&A

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