L'Oreal Paris Superior Preference Hair Color

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By: L'Oreal
Walmart #: 550054697
L'Oreal Paris Superior Preference Hair Color
$8.63
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  • Fade-defying color + shine system
  • Up to 8 weeks of color vibrancy
  • Rich Luminous Conditioning
  • Check out these related products

    About this item

    Experience L'Oreal Paris Superior Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color-protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV Filter helps keep first-day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy.

    About this item

    Experience L'Oreal Paris Superior Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color-protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV Filter helps keep first-day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy.

    L'Oreal Paris Superior Preference Hair Color:

    • Permanent , Level 3
    • Up to 8 weeks of color
    • Includes a UV filter for color vibrancy
    • Provides maximum gray coverage
    • Contains natural ingredients such as Vitamin E and golden camelina oil
    • Root to tip coverage that will not fade, turn brassy or dull
    • Includes: color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator and insert

    Explore this item

    Specifications

    Multi Pack Indicator: No
    Battery Type: Does Not Contain a Battery
    Model No.: K11258
    Shipping Weight (in pounds): 0.6
    Product in Inches (L x W x H): 3.5 x 2.26 x 6.25
    Walmart No.: 550054697
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    Comparison Table

    Brand Image
    FORM
    FORM
    GRAY COVERAGE
    GRAY COVERAGE
    PERMANENCY
    PERMANENCY
    COLOR RESULT
    COLOR RESULT
    CHOOSE THIS BRAND FOR:
    CHOOSE THIS BRAND FOR:
    Superior Preference
     
    Liquid Gel
    Liquid Gel
    100%
    100%
    Permanent
    Permanent
    Luminous color that shines from every strand
    Luminous color that shines from every strand
    Fade-defying color and shine
    Fade-defying color and shine
    Excellence Crème
     
    Crème
    Crème
    100%
    100%
    Permanent
    Permanent
    Rich, radiant color with maximum gray coverage
    Rich, radiant color with maximum gray coverage
    Maxmium gray coverage with a Triple Protection System
    Maxmium gray coverage with a Triple Protection System
    Féria
     
    Liquid Gel
    Liquid Gel
    Up to 50%
    Up to 50%
    Permanent
    Permanent
    Multi-faceted, shimmering color with 3X highlights
    Multi-faceted, shimmering color with 3X highlights
    Bold, fashion-inspired looks
    Bold, fashion-inspired looks
    Healthy Look Crème Gloss
     
    Crème
    Crème
    Up to 50%
    Up to 50%
    Tone-On-Tone, lasts through 28 shampoos
    Tone-On-Tone, lasts through 28 shampoos
    Subtle color change that is health-looking and super glossy
    Subtle color change that is health-looking and super glossy
    Ammonia free, non-permanent color
    Ammonia free, non-permanent color
    Root Rescue
     
    Liquid Gel
    Liquid Gel
    100%
    100%
    Permanent
    Permanent
    Seemless root touch-up
    Seemless root touch-up
    A seamless root touch-up to match any shade, even salon color
    A seamless root touch-up to match any shade, even salon color
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    Customer reviews

    Customer Reviews | 513 reviews | 3.7 out of 5

    3.5 stars

    513 reviews | 3.7 out of 5

    3.5 stars

    513 reviews | 3.7 out of 5

    67%
    Would recommend to a friend
    5 stars
    270
    4 stars
    70
    3 stars
    32
    2 stars
    26
    1 stars
    115
    1-5 of 506 total reviews
    67%
    Would recommend to a friend

    Age

    Gender

    VERY NATURAL
    10/10/2012

    Customer review by Nancy27

    5.0 stars 10/10/2012 by Nancy27
    by Nancy27

    I used the Loreal paris superior preference Medium ash brown on my hair , before applying the dye my hair was very washed out looking from previously putting on nice and easy light ash brown which didnt last long and left it dull and with a orange tint :/ after using this my hair is finnly back to my natural medium brown hair color. It does still have a hint of red when the light hits it which is to be expected I suppose that happens with all brown shades. the ash did take out of orange tint and made it very natural. It did not damage my hair as a matter of fact it feels healthier for some reason. I was thinking my hair was rough from my hard water and wonder if this dye removed the mineral build up from my hair lol because it is so much smoother. I just started using the Lorial cleansing conditioner and love it and I think it will make this color stay in my hair alott longer than if I were to be using my old tresseme with the sulfates in it. Anyway very true to the box color and very natural and undamaging hair dye ;)

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    Nancy27
    Waxahachie TX.
    Would recommend to a friend? Yes
    Age:25 - 34
    Ownership:1 week or less
    Gender:Female
    Usage:A few times per year
    2/25/2013

    Customer review by Sndee

    5.0 stars 2/25/2013 by Sndee
    by Sndee

    L"Oreal Sun Kissed Caramels work great to go from black hair to light brown without damaging my hair.

    Was this review helpful? (12) (0)
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    Sndee
    Vista,ca
    Would recommend to a friend? Yes
    Age:25 - 34
    Ownership:5 - 6 months
    Gender:Female
    Usage:Once per month
    GREAT PRODUCT BUT NOT ALL SHADES AVAILABLE
    7/11/2013

    Customer review by MamaLovesABargain

    5.0 stars 7/11/2013 by MamaLovesABargain
    by MamaLovesABargain

    I have used L'Oreal Superior Preference for a long time and it is a terrific product. The conditioner provided leaves your hair so soft, shiny and nice smelling when you are done, the color is fabulous and lasts quite a long time before I need to re-color. ONE PROBLEM!! Walmart does NOT sell MY SHADE!! I use a gorgeous intense red called RR07 INTENSE RED COPPER WARMER ... Walmart needs to offer more shades in this great product!

    Was this review helpful? (9) (0)
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    MamaLovesABargain
    Southern California
    Would recommend to a friend? Yes
    Age:55 - 64
    Ownership:Longer than one year
    Gender:Female
    Usage:Once per month
    Fades Fast
    10/12/2012

    Customer review by ancall

    2.0 stars 10/12/2012 by ancall
    by ancall

    I really like the appearance of the color given soon after dying hair with 5G. It's a brown with red highlights to it. I find it to be a really pretty color at first and I get compliments on it. But within a week or two, the color has faded and doesn't seem as bright. I've tried many things to get the color to stick and try to make it stay bright but nothing works. I have been using this product since July of 2012 and every time I go to redye my hair, I hope the color will stick longer. But it never does. It's not a product that I would recommend to my friends. I have to constantly redye my hair, and it's more often than you should have to redye your hair and my hair's brittle. I wish this product worked more thorough and the color stayed strong and bright.

    Was this review helpful? (7) (2)
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    ancall
    Fort Collins, CO
    Would recommend to a friend? No
    Age:14 - 18
    Ownership:2 - 3 months
    Gender:Female
    Usage:A few times per month
    Only color and brand I use!
    9/4/2014

    Customer review by 2singers

    5.0 stars 9/4/2014 by 2singers
    by 2singers

    My brand, my beautiful color, light golden blonde... Soft finish and shine..The BEST part is the conditioner that comes with it!!..Quick & easy to use. Luxury feeling afterwards.

    Was this review helpful? (5) (0)
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    2singers
    Would recommend to a friend? Yes
    Verified purchaser
    Verified purchaser
    Customer has been confirmed to have purchased the item from Walmart.
    1-5 of 506 total reviews See all
    1-5 of 506 reviews

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