Similar items in stock

L'Oreal Paris Superior Preference Hair Color

Q&A
By: L'Oreal
Walmart #: 550054696
L'Oreal Paris Superior Preference Hair Color
Item not available
Loading options...
This item is not available with these options.
Please choose different options to purchase this product.

Shipping not available

 

Shipping

This item is not available for shipping.

Pickup not available

 

Pickup

Choose your options
We will display free store pickup prices and delivery dates once you choose the options for this item.
  • Fade-defying color + shine system
  • Up to 8 weeks of color vibrancy
  • Rich Luminous Conditioning
  • Customers also viewed these products

    About this item

    Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

    Experience L'Oreal Paris Superior Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color-protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV Filter helps keep first-day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy.

    About this item

    Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

    Experience L'Oreal Paris Superior Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color-protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV Filter helps keep first-day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy.

    L'Oreal Paris Superior Preference Hair Color:

    • Permanent , Level 3
    • Up to 8 weeks of color
    • Includes a UV filter for color vibrancy
    • Provides maximum gray coverage
    • Contains natural ingredients such as Vitamin E and golden camelina oil
    • Root to tip coverage that will not fade, turn brassy or dull
    • Includes: color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator and insert

    Warnings: 

    Warning Text: Usage advisory--safety: important: haircolor can cause an allergic reaction which, in certain rare cases, can be severe. Therefore, you must follow these precautions: do not use if: you have already had a reaction to a haircolor product; you have a sensitive, itchy or damaged scalp. If you have a tattoo, the risks of allergic reaction may be increased. Perform a skin allergy test 48 hours before each use of this product (see insert). Remember to buy your product 2 days ahead of time. Avoid contact of this product with eyes And skin; if product gets into eyes, rinse immediately; wear gloves provided in kit; thoroughly rinse hair after application; do not use over compound henna or progressive color; wait at least 14 days after bleaching, relaxing or perming before coloring; keep product out of the reach of children. Do not apply on children. This product contains Ingredients which may cause skin irritation on certain individuals And a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows; to do so may cause blindness.

    Ingredients: 

    Ingredients: Color Gel: Oleic Acid, Aqua/Water, Cocamide Mipa, Octyldodecanol, Benzyl Alcohol, Alcohol Denat., Ethanolamine, Ammonium Hydroxide, Oleth-30, Hexadimethrine Chloride, Mea-Laureth Sulfate, Parfum/Fragrance, Ammonium Thiolactate, Isopropanolamine, Edta, Erythorbic Acid, Resorcinol, P-Phenylenediamine, Alpha-Isomethyl Ionone, Eugenol, Linalool, Citronellol, Hydroxypropyl Bis (N-Hydroxyethyl-P-Phenylenediamine) Hcl, 2,4-Diaminophenoxyethanol Hcl, F.I.L. #D32254/2. Color Optimizing Creme: Aqua/Water, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide Mea, Ceteareth-25, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate, Phosphoric Acid, F.I.L. #D12850/13. Care Supreme Conditioner: Aqua/Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Lecithin, Tocopherol, Oleth-10, Phenoxyethanol, Ppg-5-Ceteth-20, Ethylhexyl Salicylate, Ethylparabentrideceth-12, Chlorhexidine Dihydrochloride, Limonene, Camelina Sativa Oil/Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Phosphoric Acid, Parfum/Fragrance, Geraniol, Disodium Cocoamphodipropionate, Methylparaben, Cetrimonium Chloride, Butylphenyl Methylpropional, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, F.I.L. #D42419/2.

    Directions: 

    Instructions: Read And follow the insert. Store between 50 f And 80 F.

    Explore this item

    Specifications

    Gender: Women
    Color: Yellow
    Manufacturer Part Number: K11257
    Model: K11257
    Brand: L'Oreal
    Assembled Product Dimensions (L x W x H): 3.50 x 2.26 x 6.25 Inches
    Show

    Comparison Table

    Brand Image
    FORM
    FORM
    GRAY COVERAGE
    GRAY COVERAGE
    PERMANENCY
    PERMANENCY
    COLOR RESULT
    COLOR RESULT
    CHOOSE THIS BRAND FOR:
    CHOOSE THIS BRAND FOR:
    Superior Preference
     
    Liquid Gel
    Liquid Gel
    Blends away gray
    Blends away gray
    Permanent
    Permanent
    Luminous color full of tones and reflects
    Luminous color full of tones and reflects
    Fade-defying color and shine
    Fade-defying color and shine
    Féria
     
    Liquid Gel
    Liquid Gel
    Not Recommended
    Not Recommended
    Permanent
    Permanent
    Multi-faceted, shimmering color with 3X highlights
    Multi-faceted, shimmering color with 3X highlights
    Bold, fashion-inspired looks
    Bold, fashion-inspired looks
    Excellence Crème
     
    Crème
    Crème
    100% coverage even on stubborn grays
    100% coverage even on stubborn grays
    Permanent
    Permanent
    Rich, uniform color
    Rich, uniform color
    Maxmium gray coverage
    Maxmium gray coverage
    Age Perfect
     
    Crème
    Crème
    For Predominantly Gray hair (75% or more)
    For Predominantly Gray hair (75% or more)
    Permanent
    Permanent
    Layered tones, skin-flattering color
    Layered tones, skin-flattering color
    Specifically Designed For Mature hair
    Specifically Designed For Mature hair
    Root Cover Up
     
    Aerosol Spray
    Aerosol Spray
    100%
    100%
    Temporary
    Temporary
    Quick and easy gray coverage. Lasts until your next shampoo
    Quick and easy gray coverage. Lasts until your next shampoo
    3 Seconds to Flawless Roots
    3 Seconds to Flawless Roots
    Preference Mousse Absolue
     
    Mousse
    Mousse
    Up to 75%
    Up to 75%
    Permanent
    Permanent
    Fresh, brilliant, multi-tonal color
    Fresh, brilliant, multi-tonal color
    Automatic & reusable haircolor
    Automatic & reusable haircolor
    Show

    Customer Reviews

    Customer Reviews | 604 reviews | 3.8 out of 5

    4.0 stars

    604 reviews | 3.8 out of 5

    4.0 stars

    604 reviews | 3.8 out of 5

    69%
    Would recommend to a friend
    5 stars
    333
    4 stars
    82
    3 stars
    38
    2 stars
    30
    1 stars
    121
    1-5 of 597 total reviews
    69%
    Would recommend to a friend

    Age

    Gender

    VERY NATURAL
    10/10/2012

    Customer review by Nancy27

    5.0 stars 10/10/2012 by Nancy27
    by Nancy27

    I used the Loreal paris superior preference Medium ash brown on my hair , before applying the dye my hair was very washed out looking from previously putting on nice and easy light ash brown which didnt last long and left it dull and with a orange tint :/ after using this my hair is finnly back to my natural medium brown hair color. It does still have a hint of red when the light hits it which is to be expected I suppose that happens with all brown shades. the ash did take out of orange tint and made it very natural. It did not damage my hair as a matter of fact it feels healthier for some reason. I was thinking my hair was rough from my hard water and wonder if this dye removed the mineral build up from my hair lol because it is so much smoother. I just started using the Lorial cleansing conditioner and love it and I think it will make this color stay in my hair alott longer than if I were to be using my old tresseme with the sulfates in it. Anyway very true to the box color and very natural and undamaging hair dye ;)

    Was this review helpful? (49) (2)
    Thank you! You have successfully submitted feedback for this review.
    Was this review helpful?
    Nancy27
    Waxahachie TX.
    Would recommend to a friend? Yes
    Age:25 - 34
    Ownership:1 week or less
    Gender:Female
    Usage:A few times per year
    Very Natural
    6/14/2016

    Customer review by KKay

    5.0 stars 6/14/2016 by KKay
    by KKay

    I am a natural 7G Blonde, that's Blonde with a reddish brown undertone. I tried the 8G hair dye and was amazed at how natural it looks. It hyper lightened my natural highlights, so artificial ones will be unnecessary. It looks like my natural shade with the brown removed. So it's not a dramatic difference.

    Was this review helpful? (1) (0)
    Thank you! You have successfully submitted feedback for this review.
    Was this review helpful?
    KKay
    Would recommend to a friend? Yes
    GREAT PRODUCT BUT NOT ALL SHADES AVAILABLE
    7/11/2013

    Customer review by MamaLovesABargain

    5.0 stars 7/11/2013 by MamaLovesABargain
    by MamaLovesABargain

    I have used L'Oreal Superior Preference for a long time and it is a terrific product. The conditioner provided leaves your hair so soft, shiny and nice smelling when you are done, the color is fabulous and lasts quite a long time before I need to re-color. ONE PROBLEM!! Walmart does NOT sell MY SHADE!! I use a gorgeous intense red called RR07 INTENSE RED COPPER WARMER ... Walmart needs to offer more shades in this great product!

    Was this review helpful? (11) (3)
    Thank you! You have successfully submitted feedback for this review.
    Was this review helpful?
    MamaLovesABargain
    Southern California
    Would recommend to a friend? Yes
    Age:55 - 64
    Ownership:Longer than one year
    Gender:Female
    Usage:Once per month
    Light Auburn Brown 6AM
    7/21/2014

    Customer review by agnesbitt

    5.0 stars 7/21/2014 by agnesbitt
    by agnesbitt

    I've been using this brand and this shade since 2009! I've never had any issue or dye job gone wrong. I have natural dark strawberry blonde hair and it doesn't look good on me at all. When I decided to go a few shades darker, I chose 6AM. It was simple to do at home and my color always turns out gorgeous and shinny. The color last and last. I'll never use any other shade OR brand!

    Was this review helpful? (3) (0)
    Thank you! You have successfully submitted feedback for this review.
    Was this review helpful?
    agnesbitt
    Hillsboro, OH
    Would recommend to a friend? Yes
    Age:25 - 34
    Gender:Female
    love the conditioner
    5/26/2016

    Customer review by Valy

    4.0 stars 5/26/2016 by Valy
    by Valy

    The tube of conditioner that comes with the dye is amazing!!! I have hair down to a little past my elbow and I o my have to use about a nickel size amount of the conditioner and my hair instantly smells good and detangles my hair better than any other product I have used!! Can I buy this conditioner in a larger bottle!?!

    Was this review helpful? (3) (0)
    Thank you! You have successfully submitted feedback for this review.
    Was this review helpful?
    Valy
    Would recommend to a friend? Yes
    1-5 of 597 total reviews See all
    1-5 of 597 reviews

    Customer Reviews | 604 reviews | 3.8 out of 5

    Customer Reviews

    Was this review helpful?
    Was this review helpful?

    Customer Q&A

    Back
    Questions & Answers 0 questions

    Ask a question

    If you would like to share feedback with us about pricing, delivery or other customer service issues, please contact customer service directly.


    Q&A tips and guidelines

    Q&A Exchange Guidelines

    When writing your question or answer, please follow these guidelines:

    • Do: Make sure your question is directly related to the product
    • Do: Be specific and provide as many details as possible
    • Do: Include the model number (if applicable)
    • Do: Write your question in English
    • Do Not: Include personal information (such as your full name)
    • All submitted questions and answers are subject to the terms set forth in our Terms and Conditions

    We reserve the right not to post your question or answer if it contains any of the following:

    • Any information not related to the actual merchandise or topic
    • Obscenities, discriminatory language or other language not suitable for a public forum
    • Advertisements or “spam” content
    • Email addresses, physical addresses or other forms of contact information
    • Critical or spiteful comments on other questions or answers posted on the page or their authors
    • Any imagery that demonstrates incorrect use of the merchandise
    • Anything that Walmart deems to be inappropriate, at Walmart's discretion

    Provide as many details as possible, including the model number (if applicable).

    Remember: Don’t include personal information (such as your full name).


    Preview Question

    Thank you.

    Questions will be checked against our question guidelines and posted within five to seven business days.

    Customers also bought these products

    Policies & Plans

    See any care plans, options and policies that may be associated with this product.

    Warranty Plan

    Walmart Product Care Plans
    A limited product warranty is included free for most items. With an optional Walmart Care Plan you can enhance the manufacturer's coverage from the date of purchase. Walmart Product Care Plans cover 100% of the cost for repair or replacement, including shipping charges for the exchange.

    We'll show you Care Plan options and pricing at checkout if applicable, or go to www.walmart.com/careplans for more information.

    Product warranty:  

    See details

    Warranty Information: 

    Did you buy this in a Walmart store?  Get a warranty for it here.

    Gifting plans

    Gift options are not available for this item.

    Pricing policy

    About our prices
    We’re committed to providing low prices every day, on everything. So if you find a current lower price from an online retailer on an identical, in-stock product, tell us and we’ll match it. See more details at Online Price Match.