L'Oreal Paris Feria Midnight Collection Hair Color

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  • Shimmering color
  • 3x highlights
  • Gentle, deep conditioning
  • Customers also considered

    About this item

    Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

    L'Oreal Paris Feria redefines black. Multi-faceted colour with 3x highlights. Its advanced silk & shimmer deep conditioning hydrates and conditions week after week. Plus, an aromatic scent for a pleasant colouring experience. L'Oreal Paris Feria's Midnight Collection reveals the nuances and undertones of each seductive shade. Custom-blended by master colorists, each shade shimmers with its own unique highlights.

    About this item

    Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

    L'Oreal Paris Feria redefines black. Multi-faceted colour with 3x highlights. Its advanced silk & shimmer deep conditioning hydrates and conditions week after week. Plus, an aromatic scent for a pleasant colouring experience. L'Oreal Paris Feria's Midnight Collection reveals the nuances and undertones of each seductive shade. Custom-blended by master colorists, each shade shimmers with its own unique highlights.

    L'Oreal Paris Feria Hair Color:

    • Multi-facted color with 3x highlights
    • Deep conditioning color gel
    • Aromatic, shimmer serum
    • Shimmer boost hydrating conditioner
    • Level 3 Permanent Hair Color

    The Midnight Collection:

    • Violet Soft Black M32 - warmer shade that adds violet tones
    • Cool Soft Black M31 - minimizes red/orange or gold tones
    • Natural Soft Black M33 - enhances natural tones

    Explore this item

    Specifications

    Color: Black
    Gender: Women
    Model: K08472
    Brand: L'Oreal
    Assembled Product Dimensions (L x W x H): 6.00 x 3.70 x 2.48 IN
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    Comparison Table

    Brand Image
    FORM
    FORM
    GRAY COVERAGE
    GRAY COVERAGE
    PERMANENCY
    PERMANENCY
    COLOR RESULT
    COLOR RESULT
    CHOOSE THIS BRAND FOR:
    CHOOSE THIS BRAND FOR:
    Superior Preference
     
    Liquid Gel
    Liquid Gel
    Blends away gray
    Blends away gray
    Permanent
    Permanent
    Luminous color that shines from every strand
    Luminous color that shines from every strand
    Fade-defying color and shine
    Fade-defying color and shine
    Féria
     
    Liquid Gel
    Liquid Gel
    Not Recommended
    Not Recommended
    Permanent
    Permanent
    Multi-faceted, shimmering color with 3X highlights
    Multi-faceted, shimmering color with 3X highlights
    Bold, fashion-inspired looks
    Bold, fashion-inspired looks
    Excellence Crème
     
    Crème
    Crème
    100% coverage even on stubborn grays
    100% coverage even on stubborn grays
    Permanent
    Permanent
    Rich, uniform color
    Rich, uniform color
    Maxmium gray coverage with a Triple Protection System
    Maxmium gray coverage with a Triple Protection System
    Age Perfect
     
    Crème
    Crème
    For Predominantly Gray hair (75% or more)
    For Predominantly Gray hair (75% or more)
    Permanent
    Permanent
    Layered tones, skin-flattering color
    Layered tones, skin-flattering color
    Specifically Designed For Mature hair
    Specifically Designed For Mature hair
    Root Cover Up
     
    Aerosol Spray
    Aerosol Spray
    100%
    100%
    Temporary
    Temporary
    Quick and easy gray coverage. Lasts until your next shampoo.
    Quick and easy gray coverage. Lasts until your next shampoo.
    3 Seconds to Flawless Roots
    3 Seconds to Flawless Roots
    Preference Mousse Absolue
     
    Mousse
    Mousse
    Up to 75%
    Up to 75%
    Permanent
    Permanent
    Fresh, brilliant, multi-tonal color
    Fresh, brilliant, multi-tonal color
    Automatic & reusable haircolor
    Automatic & reusable haircolor
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    Customer Reviews

    Customer Reviews | 948 reviews | 3.1 out of 5

    3.0 stars

    948 reviews | 3.1 out of 5

    3.0 stars

    948 reviews | 3.1 out of 5

    51%
    Would recommend to a friend
    5 stars
    359
    4 stars
    111
    3 stars
    76
    2 stars
    74
    1 stars
    328
    1-5 of 946 total reviews
    51%
    Would recommend to a friend

    Age

    Gender

    Disappointing Hair Color
    12/4/2011

    Customer review by Pigmy80

    1.0 stars 12/4/2011 by Pigmy80
    by Pigmy80

    Please save yourself money and do not be fooled by this color. Do your research. I wish I had before purchasing. This shade boasts a warm violet soft black. Instead, you will find scores of people that came out with a chocolate brown/auburn/red concoction. For me, my roots are now a chocolate dark brown and my tips are an auburn red. I did not have prior highlights. My natural color is dark brown. I had not colored in over six months. I followed the directions as written. Do not purchase this color unless you are looking for a more red tone. I have yet to read a review that states they were able to achieve the color advertised. I wanted black hair, not brown/red. I added a picture taken immediately after coloring. You can see my hair is NOWHERE near black. No purple hue. Just dark reddish brown.

    Was this review helpful? (21) (0)
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    Was this review helpful?
    Pigmy80
    Georgetown, TX
    Would recommend to a friend? No
    Age:25 - 34
    Ownership:1 week or less
    Gender:Female
    Usage:Once per year
    3/13/2016

    Customer review by PrinceofPride

    2.0 stars 3/13/2016 by PrinceofPride
    by PrinceofPride

    This product gave the bleached portions of my hair a nice, smokey purple. It was a bit darker than the color on the box, but that was to be expected since my hair wasn't quite platinum blonde. What I didn't expect however was for this color to bleach the buzzed sides of my hair a bright orange! I figured since these are pastel dyes and you are required to have as light of hair as possible, I assumed the dye didn't have any bleach in it? I've seen customer reviews of this product on various blogs and youtube accounts applying these pastel dyes to darker hair and getting a slight purple/reddish tint to their darker hair, so I figured that's what would happen if it were to be applied to darker hair. I've also applied purple dyes to my hair in the past and have gotten similar results. But instead this dye ended up lightening all of my darker brown/black hair to a bright orange, and I ended up with a terrible orange/purple hair combination! The purple color itself isn't really that bad, but I wish I had known that this product apparently has some type of bleach in it.

    Comment from Consumer Care Center - 3/18/2016

    Thank you for your feedback. We are sorry that you are experiencing an orange result on a portion of your hair. This product does not contain bleach, but does go through a lightening process where undertone that we have naturally in our hair is exposed. If applied on hair that is too dark, the color will not have enough pigment to cover over the warm tones that are exposed. If you have any questions, please give us a call at 800.631.7358 M-F 9-7 EST. Provide Rep with reference number 950598

    PrinceofPride
    Would recommend to a friend? No
    1/17/2016

    Customer review by M Meier

    2.0 stars 1/17/2016 by M Meier
    by M Meier

    I've dyed my own hair for a long time. I recently tried this hair dye for the first time, eager to see what it would look like. I have dark black hair, and I knew it wouldn't show up very brightly as on the box. I'm no rookie there. BUT sadly I was extremely disappointed in it barely sticking to my roots which are a much much lighter shade then the rest of my (very old dyed hair) I followed the rinsing instructions, which I believe was my mistake. It is natural to rinse the hair in the shower after the dye. But to then shampoo TWICE as per your instructions virtually strips all the color right out of the hair. So I in essence spent 25-30 minutes dying my hair to basically wash it all out. I understand it's an Intense dye, (I'm no stranger to bright bold colors) but this seems absolutely pointless. Sadly I'm very disappointed. If I do choose this color again, I will NOT follow the washing instructions, and may be that will leave the color in the hair. Regrettably, since most of it has washed out, I will be going back to black.

    Comment from - 1/20/2016

    Sorry to hear this and we would like to assist! Please give us a call @ 1800.631.7358 M-F 9AM-7PM EST. Give ref # 787469 We look forward to speaking with you!

    M Meier
    Would recommend to a friend? No
    3/9/2016

    Customer review by Barbara Post

    2.0 stars 3/9/2016 by Barbara Post
    by Barbara Post

    I used this once and was very happy with the way it lifted my color. Although my strand test showed no change at all in my hair color, I used two boxes and it worked exactly as I thought it would I had been wearing highlights over reddish brown. It lifted the highlighted area to platinum, and lifted the reddish to blonde. So I thought to myself, I'll wait a while, condition really well and use it again, expecting those blonde areas to lift all the way to platinum on the second use. Today I used it for the second time, and no change whatsoever. I feel like there is not enough product in the box to do the job, as my results today were the same as the results of my first strand test. I guess I should have used two boxes today as well, but I was really disappointed and feel that the product was misrepresented on the box, as the box states there is enough for one use.

    Comment from Consumer Care Center - 3/14/2016

    Sorry to hear about your color result. Give us a call at 800.631.7358 M-F 9-7 EST. Give the rep reference number 938081

    Barbara Post
    Would recommend to a friend? No
    4/18/2016

    Customer review by Reginna

    5.0 stars 4/18/2016 by Reginna
    by Reginna

    I just LOVE this hair color it's just blows my mind how prefect my hair color is. I usually purchase the softer black or the natural black it does make my hair black but not like jet jet black and this product did that for me I'm in love and so happy with the result

    Reginna
    Would recommend to a friend? Yes
    1-5 of 946 total reviews See all
    1-5 of 946 reviews

    Customer Reviews | 948 reviews | 3.1 out of 5

    Customer Reviews

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