L'Oreal Paris Feria Midnight Collection Hair Color

Q&A
By: L'Oreal
Walmart #: 000278999
L'Oreal Paris Feria Midnight Collection Hair Color
Loading options...
Sold by Walmart.com

FREE shipping available

 on $50+ orders
 

Shipping

Choose your options
We will display shipping prices and delivery dates once you choose the options for this item.

Pickup not available

 

Pickup

Choose your options
We will display free store pickup prices and delivery dates once you choose the options for this item.
  • Shimmering color
  • 3x highlights
  • Gentle, deep conditioning
  • Customers also considered
    Check out these related products

    About this item

    Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

    L'Oreal Paris Feria redefines black. Multi-faceted colour with 3x highlights. Its advanced silk & shimmer deep conditioning hydrates and conditions week after week. Plus, an aromatic scent for a pleasant colouring experience. L'Oreal Paris Feria's Midnight Collection reveals the nuances and undertones of each seductive shade. Custom-blended by master colorists, each shade shimmers with its own unique highlights.

    About this item

    Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

    L'Oreal Paris Feria redefines black. Multi-faceted colour with 3x highlights. Its advanced silk & shimmer deep conditioning hydrates and conditions week after week. Plus, an aromatic scent for a pleasant colouring experience. L'Oreal Paris Feria's Midnight Collection reveals the nuances and undertones of each seductive shade. Custom-blended by master colorists, each shade shimmers with its own unique highlights.

    L'Oreal Paris Feria Hair Color:

    • Multi-facted color with 3x highlights
    • Deep conditioning color gel
    • Aromatic, shimmer serum
    • Shimmer boost hydrating conditioner
    • Level 3 Permanent Hair Color

    The Midnight Collection:

    • Violet Soft Black M32 - warmer shade that adds violet tones
    • Cool Soft Black M31 - minimizes red/orange or gold tones
    • Natural Soft Black M33 - enhances natural tones

    Explore this item

    Specifications

    Color: Black
    Gender: Women
    Primary Shelf ID: 1006999
    Model: K08471
    Brand: L'Oreal
    Assembled Product Dimensions (L x W x H): 6.00 x 3.70 x 2.48 Inches
    Show

    Comparison Table

    Brand Image
    FORM
    FORM
    GRAY COVERAGE
    GRAY COVERAGE
    PERMANENCY
    PERMANENCY
    COLOR RESULT
    COLOR RESULT
    CHOOSE THIS BRAND FOR:
    CHOOSE THIS BRAND FOR:
    Superior Preference
     
    Liquid Gel
    Liquid Gel
    Blends away gray
    Blends away gray
    Permanent
    Permanent
    Luminous color that shines from every strand
    Luminous color that shines from every strand
    Fade-defying color and shine
    Fade-defying color and shine
    Féria
     
    Liquid Gel
    Liquid Gel
    Not Recommended
    Not Recommended
    Permanent
    Permanent
    Multi-faceted, shimmering color with 3X highlights
    Multi-faceted, shimmering color with 3X highlights
    Bold, fashion-inspired looks
    Bold, fashion-inspired looks
    Excellence Crème
     
    Crème
    Crème
    100% coverage even on stubborn grays
    100% coverage even on stubborn grays
    Permanent
    Permanent
    Rich, uniform color
    Rich, uniform color
    Maxmium gray coverage with a Triple Protection System
    Maxmium gray coverage with a Triple Protection System
    Age Perfect
     
    Crème
    Crème
    For Predominantly Gray hair (75% or more)
    For Predominantly Gray hair (75% or more)
    Permanent
    Permanent
    Layered tones, skin-flattering color
    Layered tones, skin-flattering color
    Specifically Designed For Mature hair
    Specifically Designed For Mature hair
    Root Cover Up
     
    Aerosol Spray
    Aerosol Spray
    100%
    100%
    Temporary
    Temporary
    Quick and easy gray coverage. Lasts until your next shampoo.
    Quick and easy gray coverage. Lasts until your next shampoo.
    3 Seconds to Flawless Roots
    3 Seconds to Flawless Roots
    Preference Mousse Absolue
     
    Mousse
    Mousse
    Up to 75%
    Up to 75%
    Permanent
    Permanent
    Fresh, brilliant, multi-tonal color
    Fresh, brilliant, multi-tonal color
    Automatic & reusable haircolor
    Automatic & reusable haircolor
    Show

    Customer Reviews

    Customer Reviews | 968 reviews | 3.1 out of 5

    3.0 stars

    968 reviews | 3.1 out of 5

    3.0 stars

    968 reviews | 3.1 out of 5

    51%
    Would recommend to a friend
    5 stars
    362
    4 stars
    113
    3 stars
    78
    2 stars
    77
    1 stars
    338
    1-5 of 966 total reviews
    51%
    Would recommend to a friend

    Age

    Gender

    Disappointing Hair Color
    12/4/2011

    Customer review by Pigmy80

    1.0 stars 12/4/2011 by Pigmy80
    by Pigmy80

    Please save yourself money and do not be fooled by this color. Do your research. I wish I had before purchasing. This shade boasts a warm violet soft black. Instead, you will find scores of people that came out with a chocolate brown/auburn/red concoction. For me, my roots are now a chocolate dark brown and my tips are an auburn red. I did not have prior highlights. My natural color is dark brown. I had not colored in over six months. I followed the directions as written. Do not purchase this color unless you are looking for a more red tone. I have yet to read a review that states they were able to achieve the color advertised. I wanted black hair, not brown/red. I added a picture taken immediately after coloring. You can see my hair is NOWHERE near black. No purple hue. Just dark reddish brown.

    Was this review helpful? (25) (0)
    Thank you! You have successfully submitted feedback for this review.
    Was this review helpful?
    Pigmy80
    Georgetown, TX
    Would recommend to a friend? No
    Age:25 - 34
    Ownership:1 week or less
    Gender:Female
    Usage:Once per year
    6/23/2016

    Customer review by isabella750

    1.0 stars 6/23/2016 by isabella750
    by isabella750

    I have used L'oreal Feria for years as my only hair color. I just purchased and used what seems like the new Feria formula and packaging. First of all, the packaging is a pain. The small oil you add in to the color bottle used to be very easy to snap open. This time no matter how I tried I could not snap the oil open. I ended up having to get a scissors to cut it, and then didn't get all of the product because I smashed the container trying to snap it open. The mix is extremely runny now. Before it would only be runny when it was a hot day - and I mean very hot. At 55 degrees outside, and 65 degrees inside, I wouldn't expect it to be runny. It was hard to keep it from dripping everywhere this time. The coverage doesn't appear to be as good as before. Yes it is shiny but even after the max time on my hair I am still seeing some of my old color - which never happened with Feria before. PLEASE go back to your old formula and packaging!!!!

    Comment from - 6/29/2016

    We are sorry to hear this and would like to assist you! Please give us a call @ 1.800.631.7358 M-F 9AM-7PM EST and give ref # 1234688

    isabella750
    Would recommend to a friend? No
    7/7/2016

    Customer review by Mjlove

    1.0 stars 7/7/2016 by Mjlove
    by Mjlove

    My hair before was a med to light brown. My tips almost blond. I used this color R48 for a red all over. I haven't dyed my hair in 7 months to let it grow out. This color ruined my hair! Turning it black n purple! The only red is the dye left on my scalp from the little dye power pack that is suppost to give you a super red. Now I have to wait and deal with this dark blackish purple color, then pay someone to fix it! I really hope this doesn't happend to someone else and you fix your problem with the color. In no way should my hair turned black.

    Comment from - 7/21/2016

    Please call us @ 1.800.631.7358 M-F 9AM-7PM EST and give ref 1273754 so that we can assist you!

    Mjlove
    Would recommend to a friend? No
    1/31/2014

    Customer review by Lovehilift

    5.0 stars 1/31/2014 by Lovehilift
    by Lovehilift

    Wanted to lighten my hair from Med Brown to Light Brown without having to go to the salon. Everything I read on the subject stated I would have to use Peroxide, etc which I just did not want to do. Using a lighter color was not an option either since you cannot use a color to lighten another. So I saw this little baby at the store and thought I would give it a try. Left it on a bit longer than I should have so I do have some breakage BUT.....the color turned out exactly as it is on the box which is exactly what I wanted! I am going to go ahead and assume that the developer contained peroxide since it did in fact lift the previous color off and I am okay with that as it was already in the developer and ready to go. I touch up my roots every couple weeks and my hair looks amazing. So if you want to lighten your hair and lift out old color, then this is the quickest and safest option without going to a salon. Watch your timing though. The thinner your hair the less time you leave it on.

    Lovehilift
    Would recommend to a friend? Yes
    6/26/2016

    Customer review by AlyRose

    1.0 stars 6/26/2016 by AlyRose
    by AlyRose

    I was so disappointed to the point where I was crying because it turned out so bad. I know my hair is fairly dark so I was not expecting full platinum, but I was expecting it to be even all over. The roots are a yellow then fades into an auburn and my tips and the back of my head didn't even change color. I have used boxed dyes in the past without issues of uneveness. I have not dyed my hair in a few months and even used color oops the weekend before to ensure my hair would be free of any possible residual dye. I'm at a loss what to do know to make my hair look pretty again

    AlyRose
    Would recommend to a friend? No
    1-5 of 966 total reviews See all
    1-5 of 966 reviews

    Customer Reviews | 968 reviews | 3.1 out of 5

    Customer Reviews

    Was this review helpful?

    Customer Q&A

    Back
    Questions & Answers 0 questions

    Ask a question

    If you would like to share feedback with us about pricing, delivery or other customer service issues, please contact customer service directly.


    Q&A tips and guidelines

    Q&A Exchange Guidelines

    When writing your question or answer, please follow these guidelines:

    • Do: Make sure your question is directly related to the product
    • Do: Be specific and provide as many details as possible
    • Do: Include the model number (if applicable)
    • Do: Write your question in English
    • Do Not: Include personal information (such as your full name)
    • All submitted questions and answers are subject to the terms set forth in our Terms and Conditions

    We reserve the right not to post your question or answer if it contains any of the following:

    • Any information not related to the actual merchandise or topic
    • Obscenities, discriminatory language or other language not suitable for a public forum
    • Advertisements or “spam” content
    • Email addresses, physical addresses or other forms of contact information
    • Critical or spiteful comments on other questions or answers posted on the page or their authors
    • Any imagery that demonstrates incorrect use of the merchandise
    • Anything that Walmart deems to be inappropriate, at Walmart's discretion

    Provide as many details as possible, including the model number (if applicable).

    Remember: Don’t include personal information (such as your full name).


    Preview Question

    Thank you.

    Questions will be checked against our question guidelines and posted within five to seven business days.

    Customers also viewed these products

    Policies & Plans

    See any care plans, options and policies that may be associated with this product.

    Gifting plans

    Gift options are not available for this item.

    Pricing policy

    About our prices
    We’re committed to providing low prices every day, on everything. So if you find a current lower price from an online retailer on an identical, in-stock product, tell us and we’ll match it. See more details at Online Price Match.

    Returns

    Returns are easy at Walmart
    Not happy with a purchase? No problem. We've made returning items as easy as possible. And, most purchases can be returned for free. Learn more about our Returns Policy.