L'Oreal Paris Feria Midnight Moon Hair Color, M31 Cooler Cool Soft Black

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L'Oreal Paris Feria Midnight Moon Hair Color, M31 Cooler Cool Soft Black

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Item Description

Feria redefines black. Its advanced silk and shimmer deep conditioning hydrates and conditions week after week. Plus, an aromatic scent makes for a pleasant colouring experience.

  • M31 Cooler Cool Soft Black
  • Midnight Collection 3x highlights
  • Multifaceted shimmering colour
  • Gentle, deep conditioning
  • Level 3; permanent hair color gel
  • One application
  • Safety Alert: Due to federal restrictions, this item must be returned in its original package, or with secure ORM-D packaging obtained from the post office. We advise keeping the original packaging for at least 90 days. See our returns policy for more information.

    From the Manufacturer

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    Specifications

    Model No.: K08471
    Shipping Weight (in pounds): 5.215
    Product in Inches (L x W x H): 6.0 x 3.701 x 2.48
    Walmart No.: 000278999

    Customer Product Reviews

    Rated 3.3 out of 5 by 601reviewers.
    Rated 1 out of 5 by Do you want to waste money? Then buy this! Run. I too read bad reviews for L'Oreal Feria, but not everyone is going to like the same thing so I decided to try it for myself. I choose black. Not with a blue or purple hue. Just black. Simple enough. I have dark hair naturally but had a auburn color when I started. I expected some color to show through. It would be covered when I redyed my hair black. No biggie. Well, after I followed the instructions my results were great. My hair was black. Just what I wanted. A few places showed my previous auburn, but I had expected this. I work for a professional haircare company so I use nothing but sulfate free shampoos, and have healthy hair. I know how to take care of my hair, and I have never had a problem with coloring my hair. Until now. Every shampoo since I colored my hair has washed out more and more color. My hair is now just a few shades darker than the color I started with. I contacted L'Oreal about my problem. I was told that they had no explanation and apologized. No offer to send me another color line, coupon for another product, not a thing. I should have put ketchup on my $10 and eaten it, at least then it wouldn't have been a total waste. 03/31/2011
    Rated 5 out of 5 by Very Dark, exactly what I wanted. This product is amazing. I covers like it should. I have naturally dark hair and it turned out the perfect shade of black. A slight blue hue, but I'm sure it will fade. I'll be sure to use this again. :) 05/11/2012
    Rated 4 out of 5 by Nice color I just dyed my hair about a day ago with this, haven't yet washed it so I don't know what it's going to look like after it fades a little. I had medium brown roots and medium to light blonde hair. The lightest blonde parts of my hair are now a dark blue color, the medium blonde is also a dark blue but slightly darker than what the light blonde turned out to be. And the higher my hair goes the darker it gets and my roots are black. It's not what I expected, but to be honest I love it! It looks REALLY good and I have gotten a lot of compliments on it too. I'm hoping the blue doesn't fade like it fades when you use Starry Night. 03/22/2013
    Rated 1 out of 5 by What this product did to my roots My hair is naturally dark brown and I wanted a soft black hair color. The ends were very dark, which is the color in the box, BUT! my roots some how turned light brown. A brown hair color that is brighter than my own natural hair color. I don't understand why this happened. Don't buy this bad color dye. Save your money instead. 02/06/2013
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