L'Oreal Paris Feria Midnight Moon Hair Color, M31 Cooler Cool Soft Black

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L'Oreal Paris Feria Midnight Moon Hair Color, M31 Cooler Cool Soft Black

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Item Description

Feria redefines black. Its advanced silk and shimmer deep conditioning hydrates and conditions week after week. Plus, an aromatic scent makes for a pleasant colouring experience.

  • M31 Cooler Cool Soft Black
  • Midnight Collection 3x highlights
  • Multifaceted shimmering colour
  • Gentle, deep conditioning
  • Level 3; permanent hair color gel
  • One application
  • Safety Alert: Due to federal restrictions, this item must be returned in its original package, or with secure ORM-D packaging obtained from the post office. We advise keeping the original packaging for at least 90 days. See our returns policy for more information.


    Model No.: K08471
    Shipping Weight (in pounds): 5.215
    Product in Inches (L x W x H): 6.0 x 3.701 x 2.48
    Walmart No.: 000278999

    Customer Product Reviews

    Rated 3.2 out of 5★ by 775reviewers.
    Rated 5 out of 5 Beautiful color I wanted a brown color with red/orange tones that looked natural, not like some that have a very burgandy type of look that is very fake. This product definitely helped me get the result I wanted. It is a beautiful natural looking brown/red color that doesn't dry out your hair.It lasts for a good amount of time, and when it starts fading, it still has lovely red tones as it is fading. This is the only haircolor I've tried that has given me the end result I desired. It is great! 02/28/2010
    Rated 3 out of 5 Feria Starry Night This is still my favorite shade of black on the market. I have been using it since it first came out, but recently, I realized that it gradually washes out each time I wash my hair.I wish that it wouldn't wash out or dry out my hair. 09/16/2010
    Rated 3 out of 5 Well... I have medium brown hair and I tryed to use this product to dye my hair a dark blonde. It came out a reddish color which is pretty but DOES NOT look like the color on the box. I have noticed with "Feria" haircolor that the shade that comes out is more reddish than blondish and unless you want red hair I suggest you use an ash color. 02/18/2010
    Rated 5 out of 5 Long Lasting beautiful Black This is a very long lasting black dye, I did not have any problems with the shower/ bath water turning black while washing my hair, or staining of towels ,like I have had with other brands of black. the color came out exactly as shown on the box. darkest black , with healthy shine. 03/31/2010
    Rated 1 out of 5 Don't be fooled by the color on the box! This is the worst haircolor I have ever used! I followed instructions, but turned my brown virgin hair a bright NASTY ORANGE!!!!! Not the pretty cool brown color on the box at all. It advertises that it is for darker brown hair and minimizes orange...quite the opposite is true. It's horrible!Also is very drying and damaging.I am sooooooooo unhappy with this disgusting hair color.Take my advice and don't try it unless you want to look like a pumkin! 06/27/2010
    Rated 1 out of 5 Disappointed I used Downtown Brown and it turned my hair GRAY!!!!! WATCH OUT 03/03/2010
    Rated 5 out of 5 Love the color! I love feria. I have used a couple of colors and always love the way my hair looks and feels.This shade is perfect and rich looking but not too dark.Just what I was looking for with lots of shine. 02/14/2010
    Rated 5 out of 5 Totally in love! When I bought this color, I was hoping to achieve a redder color to my naturally flat brown hair. I didn't expect for it to look so amazing! In the light it's extremely shiny and the red tones shine through! I am super excited and want to tell everybody! The color isn't orange at all, for me personally it did everything that I was hoping for! I will absolutely continue to buy this color :) 07/17/2010
    See All Reviews


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