L'Oreal Paris Feria Midnight Collection Hair Color

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By: L'Oreal
Walmart #: 000278999
L'Oreal Paris Feria Midnight Collection Hair Color
$8.97
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  • Shimmering color
  • 3x highlights
  • Gentle, deep conditioning
  • Customers also considered

    About this item

    L'Oreal Paris Feria redefines black. Multi-faceted colour with 3x highlights. Its advanced silk & shimmer deep conditioning hydrates and conditions week after week. Plus, an aromatic scent for a pleasant colouring experience. L'Oreal Paris Feria's Midnight Collection reveals the nuances and undertones of each seductive shade. Custom-blended by master colorists, each shade shimmers with its own unique highlights.

    About this item

    L'Oreal Paris Feria redefines black. Multi-faceted colour with 3x highlights. Its advanced silk & shimmer deep conditioning hydrates and conditions week after week. Plus, an aromatic scent for a pleasant colouring experience. L'Oreal Paris Feria's Midnight Collection reveals the nuances and undertones of each seductive shade. Custom-blended by master colorists, each shade shimmers with its own unique highlights.

    L'Oreal Paris Feria Hair Color:

    • Multi-facted color with 3x highlights
    • Deep conditioning color gel
    • Aromatic, shimmer serum
    • Shimmer boost hydrating conditioner
    • Level 3 Permanent Hair Color

    The Midnight Collection:

    • Violet Soft Black M32 - warmer shade that adds violet tones
    • Cool Soft Black M31 - minimizes red/orange or gold tones
    • Natural Soft Black M33 - enhances natural tones

    Explore this item

    Specifications

    Battery Type: Does Not Contain a Battery
    Model No.: K08471
    Shipping Weight (in pounds): 5.215
    Product in Inches (L x W x H): 6.0 x 3.701 x 2.48
    Walmart No.: 278999
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    Comparison Table

    Brand Image
    FORM
    FORM
    GRAY COVERAGE
    GRAY COVERAGE
    PERMANENCY
    PERMANENCY
    COLOR RESULT
    COLOR RESULT
    CHOOSE THIS BRAND FOR:
    CHOOSE THIS BRAND FOR:
    Superior Preference
     
    Liquid Gel
    Liquid Gel
    100%
    100%
    Permanent
    Permanent
    Luminous color that shines from every strand
    Luminous color that shines from every strand
    Fade-defying color and shine
    Fade-defying color and shine
    Excellence Crème
     
    Crème
    Crème
    100%
    100%
    Permanent
    Permanent
    Rich, radiant color with maximum gray coverage
    Rich, radiant color with maximum gray coverage
    Maxmium gray coverage with a Triple Protection System
    Maxmium gray coverage with a Triple Protection System
    Féria
     
    Liquid Gel
    Liquid Gel
    Up to 50%
    Up to 50%
    Permanent
    Permanent
    Multi-faceted, shimmering color with 3X highlights
    Multi-faceted, shimmering color with 3X highlights
    Bold, fashion-inspired looks
    Bold, fashion-inspired looks
    Healthy Look Crème Gloss
     
    Crème
    Crème
    Up to 50%
    Up to 50%
    Tone-On-Tone, lasts through 28 shampoos
    Tone-On-Tone, lasts through 28 shampoos
    Subtle color change that is health-looking and super glossy
    Subtle color change that is health-looking and super glossy
    Ammonia free, non-permanent color
    Ammonia free, non-permanent color
    Root Rescue
     
    Liquid Gel
    Liquid Gel
    100%
    100%
    Permanent
    Permanent
    Seemless root touch-up
    Seemless root touch-up
    A seamless root touch-up to match any shade, even salon color
    A seamless root touch-up to match any shade, even salon color
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    Customer reviews

    Customer Reviews | 900 reviews | 3.1 out of 5

    3.0 stars

    900 reviews | 3.1 out of 5

    3.0 stars

    900 reviews | 3.1 out of 5

    51%
    Would recommend to a friend
    5 stars
    343
    4 stars
    103
    3 stars
    73
    2 stars
    69
    1 stars
    312
    1-5 of 898 total reviews
    51%
    Would recommend to a friend

    Age

    Gender

    UGH!
    7/3/2011

    Customer review by JammyDodger

    1.0 stars 7/3/2011 by JammyDodger
    by JammyDodger

    I really wanted to like this stuff, I really did - I don't always have time to go to Sally's and get a black dye and a separate violet kicker, so I went with this. My hair went from a dark brown to FUCHSIA. Think "Barney exploded on my head" obnoxious purple, except blotchy and on my head. I was mortified. Even worse, it washed out after two washes and left me with an even more horrid purpleish. A month later and I'm still having purple suds when I wash my hair. Don't waste your money.

    Was this review helpful? (18) (2)
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    JammyDodger
    Would recommend to a friend? No
    Age:25 - 34
    Gender:Female
    Disappointing Hair Color
    12/4/2011

    Customer review by Pigmy80

    1.0 stars 12/4/2011 by Pigmy80
    by Pigmy80

    Please save yourself money and do not be fooled by this color. Do your research. I wish I had before purchasing. This shade boasts a warm violet soft black. Instead, you will find scores of people that came out with a chocolate brown/auburn/red concoction. For me, my roots are now a chocolate dark brown and my tips are an auburn red. I did not have prior highlights. My natural color is dark brown. I had not colored in over six months. I followed the directions as written. Do not purchase this color unless you are looking for a more red tone. I have yet to read a review that states they were able to achieve the color advertised. I wanted black hair, not brown/red. I added a picture taken immediately after coloring. You can see my hair is NOWHERE near black. No purple hue. Just dark reddish brown.

    Was this review helpful? (10) (0)
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    Pigmy80
    Georgetown, TX
    Would recommend to a friend? No
    Age:25 - 34
    Ownership:1 week or less
    Gender:Female
    Usage:Once per year
    Pretty but not black
    7/23/2011

    Customer review by Nymphius

    4.0 stars 7/23/2011 by Nymphius
    by Nymphius

    I was looking for a violet black hair dye, specifically very dark black that shines purple. My hair is naturally dark brown and all it did was make it purpley-red. It is very pretty but it is definitely not black.

    Was this review helpful? (8) (0)
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    Nymphius
    Oxnard, CA
    Would recommend to a friend? Yes
    Age:18 - 24
    Ownership:2 - 7 weeks
    Gender:Female
    Usage:Every few days
    Bold stant out color
    7/18/2011

    Customer review by 77sweethrt

    5.0 stars 7/18/2011 by 77sweethrt
    by 77sweethrt

    Love,love,love this color. This is a vibrant bold rich color and definately stands out. I am naturally a brunette and this looks fantastic on dark brown hair! The only issue I had is that 1 box was not sufficient to cover all of my hair and I have been to 3 other walmarts trying to find another box. Finally I had to order it online. But its worth it!

    Was this review helpful? (4) (0)
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    77sweethrt
    Cincinnati,OH
    Would recommend to a friend? Yes
    Age:25 - 34
    Ownership:1 week or less
    Gender:Female
    Usage:Once per month
    Definitely not black at all
    3/2/2012

    Customer review by Elwynceltic

    1.0 stars 3/2/2012 by Elwynceltic
    by Elwynceltic

    Sent my husband to the store to buy this color for me. I've used the blue black off and on, and have been self coloring my hair since 6th grade (33 yrs old now). This is the WORST box color to actual color I've ever seen. Followed the directions exactly, left it on for the required amount of time, and there is no black on my head at all. My hair is a deep burgundy, with a slighter purplish tinge to some of the root areas. Don't get me wrong, if I had choose this color, it would be alright, but this is supposed to be BLACK with purple undertones. I take that to mean that it will look black and have purple to it in the light. I am very disappointed in this color, especially since I now have to go buy another box of a different black just to get the color that the box promised. Don't waste your money.

    Was this review helpful? (2) (0)
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    Elwynceltic
    Bladenboro, NC
    Would recommend to a friend? No
    Age:25 - 34
    Ownership:1 week or less
    Gender:Female
    Usage:A few times per year
    1-5 of 898 total reviews See all
    1-5 of 898 reviews

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