L'Oreal Paris Feria Midnight Moon Hair Color, M31 Cooler Cool Soft Black

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By: L'Oreal
Walmart #: 000278999
L'Oreal Paris Feria Midnight Moon Hair Color, M31 Cooler Cool Soft Black
$8.97
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$4.97
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About this item

Feria redefines black. Its advanced silk and shimmer deep conditioning hydrates and conditions week after week. Plus, an aromatic scent makes for a pleasant colouring experience.

  • M31 Cooler Cool Soft Black
  • Midnight Collection 3x highlights
  • Multifaceted shimmering colour
  • Gentle, deep conditioning
  • Level 3; permanent hair color gel
  • One application

  • Explore this item

    Model No.: K08471
    Shipping Weight (in pounds): 5.215
    Product in Inches (L x W x H): 6.0 x 3.701 x 2.48
    Assembled in Country of Origin: USA
    Origin of Components: USA or Imported
    Walmart No.: 278999
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    Brand Image
    FORM
    FORM
    GRAY COVERAGE
    GRAY COVERAGE
    PERMANENCY
    PERMANENCY
    COLOR RESULT
    COLOR RESULT
    CHOOSE THIS BRAND FOR:
    CHOOSE THIS BRAND FOR:
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    Superior Preference
     
    Liquid Gel
    Liquid Gel
    100%
    100%
    Permanent
    Permanent
    Luminous color that shines from every strand
    Luminous color that shines from every strand
    Fade-defying color and shine
    Fade-defying color and shine
    Excellence Crème
     
    Crème
    Crème
    100%
    100%
    Permanent
    Permanent
    Rich, radiant color with maximum gray coverage
    Rich, radiant color with maximum gray coverage
    Maxmium gray coverage with a Triple Protection System
    Maxmium gray coverage with a Triple Protection System
    Féria
     
    Liquid Gel
    Liquid Gel
    Up to 50%
    Up to 50%
    Permanent
    Permanent
    Multi-faceted, shimmering color with 3X highlights
    Multi-faceted, shimmering color with 3X highlights
    Bold, fashion-inspired looks
    Bold, fashion-inspired looks
    Healthy Look Crème Gloss
     
    Crème
    Crème
    Up to 50%
    Up to 50%
    Tone-On-Tone, lasts through 28 shampoos
    Tone-On-Tone, lasts through 28 shampoos
    Subtle color change that is health-looking and super glossy
    Subtle color change that is health-looking and super glossy
    Ammonia free, non-permanent color
    Ammonia free, non-permanent color
    Root Rescue
     
    Liquid Gel
    Liquid Gel
    100%
    100%
    Permanent
    Permanent
    Seemless root touch-up
    Seemless root touch-up
    A seamless root touch-up to match any shade, even salon color
    A seamless root touch-up to match any shade, even salon color
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    Customer reviews

    Customer Reviews | 871 reviews | 3.1 out of 5

    3.0 stars

    871 reviews | 3.1 out of 5

    5 stars
    334
    4 stars
    101
    3 stars
    71
    2 stars
    69
    1 stars
    296
    52%
    Would recommend to a friend

    Age

    Gender

    Do you want to waste money? Then buy this!
    3/31/2011

    Customer review by Shawntae85

    1.0 stars by Shawntae85

    Run. I too read bad reviews for L'Oreal Feria, but not everyone is going to like the same thing so I decided to try it for myself. I choose black. Not with a blue or purple hue. Just black. Simple enough. I have dark hair naturally but had a auburn color when I started. I expected some color to show through. It would be covered when I redyed my hair black. No biggie. Well, after I followed the instructions my results were great. My hair was black. Just what I wanted. A few places showed my previous auburn, but I had expected this. I work for a professional haircare company so I use nothing but sulfate free shampoos, and have healthy hair. I know how to take care of my hair, and I have never had a problem with coloring my hair. Until now. Every shampoo since I colored my hair has washed out more and more color. My hair is now just a few shades darker than the color I started with. I contacted L'Oreal about my problem. I was told that they had no explanation and apologized. No offer to send me another color line, coupon for another product, not a thing. I should have put ketchup on my $10 and eaten it, at least then it wouldn't have been a total waste.

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    Shawntae85
    Riverside, CA
    Would recommend to a friend? No
    Age:25 - 34
    Ownership:2 - 7 weeks
    Gender:Female
    Usage:Never
    Very Dark, exactly what I wanted.
    5/11/2012

    Customer review by MissTabbiAnn

    5.0 stars by MissTabbiAnn

    This product is amazing. I covers like it should. I have naturally dark hair and it turned out the perfect shade of black. A slight blue hue, but I'm sure it will fade. I'll be sure to use this again. :)

    Was this review helpful? (2) (1)
    Thank you! You have successfully submitted feedback for this review.
    MissTabbiAnn
    Fuquay Varina, NC
    Would recommend to a friend? Yes
    Age:18 - 24
    Ownership:1 week or less
    Gender:Female
    Lightened my roots and darkened my ends.
    9/14/2013

    Customer review by DogsMeow

    1.0 stars by DogsMeow

    L'Oreal Paris Feria Midnight Moon Hair Color, M31 Cooler Cool Soft Black made my hair two toned. The roots are lighter than when I colored it and the ends are darker. How does this happen?

    Was this review helpful? (1) (0)
    Thank you! You have successfully submitted feedback for this review.
    DogsMeow
    USA
    Would recommend to a friend? No
    Age:25 - 34
    Ownership:1 week or less
    1-3 of 870 total reviews See all

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