L'Oreal Paris Feria Haircolor

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By: L'Oreal
Walmart #: 000299055
L'Oreal Paris Feria Haircolor
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  • 3x highlights, shimmering color
  • Deep conditioning formula
  • Permanent color gel
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    About this item

    Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

    Feria absolutely masters the art of shimmer. Multi-faceted colour with 3X highlights delivers intensified, brilliant resuls, custom-blended by L'Oreal master colorists. The advanced Silk & Shimmer deep conditioning formula hydrates and conditions week after week for a soft, silky touch. Plus, an aromatic scent for a pleasant colouring experience. Pure shimmer. Silky conditioning. No appointment necessary.

    About this item

    Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

    Feria absolutely masters the art of shimmer. Multi-faceted colour with 3X highlights delivers intensified, brilliant resuls, custom-blended by L'Oreal master colorists. The advanced Silk & Shimmer deep conditioning formula hydrates and conditions week after week for a soft, silky touch. Plus, an aromatic scent for a pleasant colouring experience. Pure shimmer. Silky conditioning. No appointment necessary.

    L'Oreal Paris Feria Hair Color:

    • Multi-faceted shimmering color
    • 3x highlights
    • Gentle, deep conditioning formula
    • Pleasant, aromatic scent
    • Permanent color gel
    • Includes shimmering colour permanent haircolour gel, shimmering colour developing crème in applicator, aromatic shimmer serum, shimmer enhancing conditioner, colourist gloves, insert.

    Ingredients: 

    Ingredients: Shimmering Developing Creme: Aqua/Water, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide Mea, Ceteareth-30, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate. Shimmering Lightening Powder: Potassium Persulfate, Sodium Persulfate, Ammonium Chloride, Sodium Silicate, Sodium Metasilicate, Silica, EDTA, Polydecene, Sodium Lauryl Sulfate. Shimmering Oil: Deceth-3, Deceth-5, Aqua/Water, Oleic Acid, Propylene Glycol, Oleth-30, Ammonium Hydroxide, Oleyl Alcohol, Hexylene Glycol, Parfum/Fragrance. Shimmer Enhancing Conditioner: Aqua/Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Trideceth-12, Chlorhexidine Dihydrochloride, Camellia Sinensis/Camellia Sinensis Leaf Extract. Methylparaben, Cetrimonium Chloride, Parfum/Fragrance Shimmering Developing Creme: Aqua/Water, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide Mea, Ceteareth-30, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate. Shimmering Lightening Powder: Potassium Persulfate, Sodium Persulfate, Ammonium Chloride, Sodium Silicate, Sodium Metasilicate, Silica, EDTA, Polydecene, Sodium Lauryl Sulfate. Shimmering Oil: Deceth-3, Deceth-5, Aqua/Water, Oleic Acid, Propylene Glycol, Oleth-30, Ammonium Hydroxide, Oleyl Alcohol, Hexylene Glycol, Parfum/Fragrance. Shimmer Enhancing Conditioner: Aqua/Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Trideceth-12, Chlorhexidine Dihydrochloride, Camellia Sinensis/Camellia Sinensis Leaf Extract. Methylparaben, Cetrimonium Chloride, Parfum/Fragrance.

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    Specifications

    Model No.: A076-37-00
    Shipping Weight (in pounds): 0.85
    Product in Inches (L x W x H): 5.125 x 9.75 x 12.875
    Walmart No.: 299055
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    Comparison Table

    Brand Image
    FORM
    FORM
    GRAY COVERAGE
    GRAY COVERAGE
    PERMANENCY
    PERMANENCY
    COLOR RESULT
    COLOR RESULT
    CHOOSE THIS BRAND FOR:
    CHOOSE THIS BRAND FOR:
    Superior Preference Mousse Absolue
     
    Mousse
    Mousse
    Up to 75%
    Up to 75%
    Permanent
    Permanent
    Fresh, brilliant, multi-tonal color
    Fresh, brilliant, multi-tonal color
    The 1st automatic, reusable haircolor
    The 1st automatic, reusable haircolor
    Excellence Crème
     
    Crème
    Crème
    100%
    100%
    Permanent
    Permanent
    Rich, radiant color with maximum gray coverage
    Rich, radiant color with maximum gray coverage
    Maxmium gray coverage with a Triple Protection System
    Maxmium gray coverage with a Triple Protection System
    Féria
     
    Liquid Gel
    Liquid Gel
    Up to 50%
    Up to 50%
    Permanent
    Permanent
    Multi-faceted, shimmering color with 3X highlights
    Multi-faceted, shimmering color with 3X highlights
    Bold, fashion-inspired looks
    Bold, fashion-inspired looks
    Healthy Look Crème Gloss
     
    Crème
    Crème
    Up to 50%
    Up to 50%
    Tone-On-Tone, lasts through 28 shampoos
    Tone-On-Tone, lasts through 28 shampoos
    Subtle color change that is health-looking and super glossy
    Subtle color change that is health-looking and super glossy
    Ammonia free, non-permanent color
    Ammonia free, non-permanent color
    Root Rescue
     
    Liquid Gel
    Liquid Gel
    100%
    100%
    Permanent
    Permanent
    Seemless root touch-up
    Seemless root touch-up
    A seamless root touch-up to match any shade, even salon color
    A seamless root touch-up to match any shade, even salon color
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    Customer Reviews

    Customer Reviews | 910 reviews | 3.1 out of 5

    3.0 stars

    910 reviews | 3.1 out of 5

    3.0 stars

    910 reviews | 3.1 out of 5

    52%
    Would recommend to a friend
    5 stars
    352
    4 stars
    109
    3 stars
    73
    2 stars
    71
    1 stars
    305
    1-5 of 909 total reviews
    52%
    Would recommend to a friend

    Age

    Gender

    1/17/2016

    Customer review by M Meier

    2.0 stars 1/17/2016 by M Meier
    by M Meier

    I've dyed my own hair for a long time. I recently tried this hair dye for the first time, eager to see what it would look like. I have dark black hair, and I knew it wouldn't show up very brightly as on the box. I'm no rookie there. BUT sadly I was extremely disappointed in it barely sticking to my roots which are a much much lighter shade then the rest of my (very old dyed hair) I followed the rinsing instructions, which I believe was my mistake. It is natural to rinse the hair in the shower after the dye. But to then shampoo TWICE as per your instructions virtually strips all the color right out of the hair. So I in essence spent 25-30 minutes dying my hair to basically wash it all out. I understand it's an Intense dye, (I'm no stranger to bright bold colors) but this seems absolutely pointless. Sadly I'm very disappointed. If I do choose this color again, I will NOT follow the washing instructions, and may be that will leave the color in the hair. Regrettably, since most of it has washed out, I will be going back to black.

    Comment from - 1/20/2016

    Sorry to hear this and we would like to assist! Please give us a call @ 1800.631.7358 M-F 9AM-7PM EST. Give ref # 787469 We look forward to speaking with you!

    M Meier
    Would recommend to a friend? No
    Best store bought hair color ever!
    12/5/2015

    Customer review by HappyCamper

    5.0 stars 12/5/2015 by HappyCamper
    by HappyCamper

    I am 54 years old with very long, thick hair that needs coloring every two to three months. I decided to try this product and I am so very glad I did. It covers the gray at the roots, (I have about 25%), and gave me absolutely beautiful color! Best of all, my hair feels soft and smells nice after use. I was paying hundreds of dollars at the salon for color and highlights and this gives me both! I used Very Light Natural Blonde 100 and it's a perfect match. For people with sensitive skin like me, it didn't bother me a bit. Wish I had found this a long time ago! I will be using it as long as L'oreal makes it. Another huge plus for me is that it took three plus hours at the salon, and at home, application and wait time all in is about an hour and I can multitask while I wait! I rarely write reviews, but felt I had to share this most excellent product with everyone....enjoy and happy coloring!!

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    HappyCamper
    Would recommend to a friend? Yes
    9/12/2015

    Customer review by crackheadclown

    1.0 stars 9/12/2015 by crackheadclown
    by crackheadclown

    maybe it's the lighting in the store and in my house, but the color on the box looked bold, but possibly a natural red, like debra messing or julianne moore--however R68 does not come out looking anything like on the box. i've been coloring my own hair for over 20 years. it had been around 15 years since i tried feria. the last 3 times i colored (with other brands) i felt the color came out too subtle. i remembered feria tended to be a little bolder so i went for it. NEVER AGAIN!! my hair looks like ronald macdonald did some crack and went crazy with some kool aid. This is nothing close to what the box shows. i've read a few reviews complaining that the color washed out--well i hope it does. i hate to color again too soon, and risk damaging my hair. but at the same time, i don't want anyone to see me like this. i guess i'll just have to be a hermit, or wear a scarf on my head for the next 2 weeks, after which, i will go to Sally's and get this fixed.

    crackheadclown
    Would recommend to a friend? No
    Nice vivid color
    2/6/2016

    Customer review by TinaS

    5.0 stars 2/6/2016 by TinaS
    by TinaS

    This hair color gives a nice vivid shade. That being said, make sure you want a vivid shade before using. I actually received a lot of complements on it

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    TinaS
    Would recommend to a friend? Yes
    1/31/2014

    Customer review by Lovehilift

    5.0 stars 1/31/2014 by Lovehilift
    by Lovehilift

    Wanted to lighten my hair from Med Brown to Light Brown without having to go to the salon. Everything I read on the subject stated I would have to use Peroxide, etc which I just did not want to do. Using a lighter color was not an option either since you cannot use a color to lighten another. So I saw this little baby at the store and thought I would give it a try. Left it on a bit longer than I should have so I do have some breakage BUT.....the color turned out exactly as it is on the box which is exactly what I wanted! I am going to go ahead and assume that the developer contained peroxide since it did in fact lift the previous color off and I am okay with that as it was already in the developer and ready to go. I touch up my roots every couple weeks and my hair looks amazing. So if you want to lighten your hair and lift out old color, then this is the quickest and safest option without going to a salon. Watch your timing though. The thinner your hair the less time you leave it on.

    Lovehilift
    Would recommend to a friend? Yes
    1-5 of 909 total reviews See all
    1-5 of 909 reviews

    Customer Reviews | 910 reviews | 3.1 out of 5

    Customer Reviews

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    Customer Q&A

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    Questions & Answers 6 questions
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    will it change the hair color black if i apply it
    by geno123 5/19/2009
    6 answers
    • A. Yes, a friend of mine used it and she had black hair and it is now blonde.
      by ertigers12/16/2011
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    • A. If you have naturally BLACK hair then yes, it may take you 2 or sometimes 3 tries to get it that way but it is possible!! If you dyed it BLACK than your chances of getting it bleach blond are very small.. & might damage your hair! Please read my review on this product for more detail.
      by SusyMUA11/18/2011
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    • A. It will but it would probably turn out a dark orangish/reddish blond. For black hair it's better to strip the hair color before adding such a light color.
      by JoJoInKY9/13/2011
      Was this answer helpful? (1) (0)
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    • A. Yes it will change your color because its bleach and bleach always alters your hair but because your hair is black you will most likely come out with and orange color that is not pretty.. the best way to belch your hair is to go to a salon and have them do it they would know the best way to do dark hair true its more expensive but it will look better..
      by An anonymous customer4/2/2011
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    • A. Yes, but it won't be bleach blonde. My hair was super dark brown, often mistakened for black. I just used this today and my hair is strawberry blonde. So you'll get blonde, just not bleach blonde.
      by MyAnnaRomance9/13/2011
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    • A. sorry if this is late but, it says medium brown and darker hair will be a warmer blonde.
      by FromDarkBrownToBlonde2/15/2012
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    1-3 of 6 questions
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