L'Oreal Paris Feria Absolute Platinum Advanced Lightening Haircolor

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By: L'Oreal
Walmart #: 550893470
L'Oreal Paris Feria Absolute Platinum Advanced Lightening Haircolor
$8.97
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  • Achieve Platinum Blonde color
  • Lightens hair up to 7 levels
  • Include conditioner to help prevent brassiness
  • Customers also considered

    About this item

    L'Oreal Paris Feria Absolute Platinum Advanced Lightening System achieves the ultimate platinum blonde color. The innovative ammonia-free formula lifts hair up to seven levels for absolute lightening and uncompromised clarity. The exclusive anti-brass conditioner provides cool tones to help prevent brassiness while leaving hair conditioned.

    About this item

    L'Oreal Paris Feria Absolute Platinum Advanced Lightening System achieves the ultimate platinum blonde color. The innovative ammonia-free formula lifts hair up to seven levels for absolute lightening and uncompromised clarity. The exclusive anti-brass conditioner provides cool tones to help prevent brassiness while leaving hair conditioned.

    L'Oreal Paris Feria Absolute Platinum Advanced Lightening System:

    • Designed for a platinum blonde color
    • Lightens hair up to 7 levels
    • Innovative ammonia-free formula
    • With anti-brass conditioner to help prevent unwanted coloration
    • Helps provide clear, light hues
    • Includes one application of L'Oreal blonde hair color treatment

    Explore this item

    Specifications

    Multi Pack Indicator: No
    Battery Type: Does Not Contain a Battery
    Model No.: K1391400
    Shipping Weight (in pounds): 0.6
    Product in Inches (L x W x H): 2.75 x 3.5 x 6.5
    Walmart No.: 550893470
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    Comparison Table

    Brand Image
    FORM
    FORM
    GRAY COVERAGE
    GRAY COVERAGE
    PERMANENCY
    PERMANENCY
    COLOR RESULT
    COLOR RESULT
    CHOOSE THIS BRAND FOR:
    CHOOSE THIS BRAND FOR:
    Superior Preference
     
    Liquid Gel
    Liquid Gel
    100%
    100%
    Permanent
    Permanent
    Luminous color that shines from every strand
    Luminous color that shines from every strand
    Fade-defying color and shine
    Fade-defying color and shine
    Excellence Crème
     
    Crème
    Crème
    100%
    100%
    Permanent
    Permanent
    Rich, radiant color with maximum gray coverage
    Rich, radiant color with maximum gray coverage
    Maxmium gray coverage with a Triple Protection System
    Maxmium gray coverage with a Triple Protection System
    Féria
     
    Liquid Gel
    Liquid Gel
    Up to 50%
    Up to 50%
    Permanent
    Permanent
    Multi-faceted, shimmering color with 3X highlights
    Multi-faceted, shimmering color with 3X highlights
    Bold, fashion-inspired looks
    Bold, fashion-inspired looks
    Healthy Look Crème Gloss
     
    Crème
    Crème
    Up to 50%
    Up to 50%
    Tone-On-Tone, lasts through 28 shampoos
    Tone-On-Tone, lasts through 28 shampoos
    Subtle color change that is health-looking and super glossy
    Subtle color change that is health-looking and super glossy
    Ammonia free, non-permanent color
    Ammonia free, non-permanent color
    Root Rescue
     
    Liquid Gel
    Liquid Gel
    100%
    100%
    Permanent
    Permanent
    Seemless root touch-up
    Seemless root touch-up
    A seamless root touch-up to match any shade, even salon color
    A seamless root touch-up to match any shade, even salon color

    Customer reviews

    Customer Reviews | 884 reviews | 3.1 out of 5

    3.0 stars

    884 reviews | 3.1 out of 5

    3.0 stars

    884 reviews | 3.1 out of 5

    52%
    Would recommend to a friend
    5 stars
    343
    4 stars
    102
    3 stars
    72
    2 stars
    69
    1 stars
    298
    1-5 of 883 total reviews
    52%
    Would recommend to a friend

    Age

    Gender

    Ooh Lah La
    3/30/2013

    Customer review by Candidcamel

    5.0 stars 3/30/2013 by Candidcamel
    by Candidcamel

    Don't know what happened with everyone else...but this worked 1st time for me, better than my last 150.00 salon job!

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    Candidcamel
    Terre Du Lac
    Would recommend to a friend? Yes
    Age:25 - 34
    Ownership:2 - 7 weeks
    Gender:Female
    Usage:Once per month
    The Best I've Ever Used and that's saying a lot!
    7/15/2014

    Customer review by HeyDeb

    5.0 stars 7/15/2014 by HeyDeb
    by HeyDeb

    I was born with blonde hair but it has gotten darker and darker since I turned 30 (I'm now 50) and now I'm getting gray/white on the top of my head and at my temples. I always have trouble with my hair turning red when I lighten with box lighteners. I used this on a whim with a lot of hesitation but so glad I did! It did lighten my hair a lot but it is a beautiful color, it didn't feel over processed like when I lighten with lightening powder from the beauty supply store, and it was so easy to use. Plus, surprisingly I found that it actually made my white temples more of a blonde color that blended in well with the rest after it was lightened. It did a better job than anything I've had done at a salon for $100 or more. If you have naturally dark hair this may not be the best choice for you but if you have always been blonde to dark blonde and are now dark blonde to light or even medium brown I highly recommend this product. I hope they never stop making it because if so I will be lost again!!!! Do you hear that L'oreal?

    Was this review helpful? (6) (0)
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    Was this answer helpful?
    HeyDeb
    Would recommend to a friend? Yes
    beautiful shade
    2/26/2010

    Customer review by slodkieserce

    5.0 stars 2/26/2010 by slodkieserce
    by slodkieserce

    I dyed my hair this color last fall, and it was a beautiful shade! Everybody told me they loved it and that it was a daring color for me to try out (previously I've stayed within my natural color range). This shade doesn't fade, which was wonderful. But 3 weeks ago I wanted to go back to my natural ash brown/blonde and the red tones were extremely difficult to get out! So make sure if you choose this color, it's a commitment you want to make :)

    slodkieserce
    Would recommend to a friend? Yes
    Best bleach blonding by far
    12/6/2009

    Customer review by mcdo8178

    5.0 stars 12/6/2009 by mcdo8178
    by mcdo8178

    I've been searching for the best bleach blonde and I've tried nearly every brand under the sun and this one is the best by far. Of course the smell is going to be bad, and it's going to feel harsh (as do ALL bleach kits) but this one has the least offending smell and it didn't hurt my sensitive skin. The added shimmer oils make your ending result amazing! I have natural high and low lights and this just made them pop. Great results in only 30-60min max. This is the best out there. No brassing!

    mcdo8178
    Broomfield,CO
    Would recommend to a friend? Yes
    LOVE THIS RED
    1/13/2013

    Customer review by MeLaThor

    5.0 stars 1/13/2013 by MeLaThor
    by MeLaThor

    i LOVE this shade! the extra red booster that comes with it makes a huge difference on me.... if you like Ruby Fusion, you'll love this one..... i also love that it comes with shampoo that really does help get all the excess color out... i tend to shampoo after my coloring job anyway (i have a hard time getting my water clear lol) so it's perfect that it comes with it and of course the contioning creme... now if i can go redder... hahahha!

    MeLaThor
    Would recommend to a friend? Yes
    1-5 of 883 total reviews See all
    1-5 of 883 reviews

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