L'Oreal Paris Feria Absolute Platinum Advanced Lightening System, Extreme Platinum

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L'Oreal Paris Feria Absolute Platinum Advanced Lightening System, Extreme Platinum

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Item Description

The L'Oreal Paris Feria Hair Color Advanced Lightening System is designed to help you achieve a bright hair tone. This L'Oreal blonde hair color treatment helps lighten hair by up to seven levels. An anti-brass conditioner is included in this Absolute Platinum Feria Blonde hair color to prevent unwanted brassy tones. This L'Oreal Blonde hair color, Extreme Platinum, treatment is designed to offer a clear platinum blonde tone. One Paris Feria blonde hair color application is included in this package.

L'Oreal Paris Feria Absolute Platinum Advanced Lightening System:
  • Designed for a platinum blonde color
  • Lightens hair up to 7 levels
  • Innovative ammonia-free formula
  • With anti-brass conditioner to help prevent unwanted coloration
  • Helps provide clear, light hues
  • Includes one application of L'Oreal blonde hair color treatment
Safety Alert: Due to federal restrictions, this item must be returned in its original package, or with secure ORM-D packaging obtained from the post office. We advise keeping the original packaging for at least 90 days. See our returns policy for more information.

From the Manufacturer


Multi Pack Indicator: No
Battery Type: Does Not Contain a Battery
Model No.: K1391500
Shipping Weight (in pounds): 0.4
Product in Inches (L x W x H): 2.75 x 3.5 x 6.5
Walmart No.: 550893191

Customer Product Reviews

Rated 3.2 out of 5★áby 811reviewers.
Rated 2 out of 5★áby HUGE oops. I usually use the Sublime Mousse but my shade was out of stock so I thought this would turn out the same color since it had the same number. Boy was I wrong. I'm now auburn, and am not happy at all. The only positive things I can say about this product are that it doesn't smell too awful, and my hair is nice and silky. Just totally the wrong color. 12/18/2012
Rated 2 out of 5★áby White hair now blue :( Bought this hair color to cover my grown out color. I was trying to cover my gray/white grow out. The color is black but the color that covered the gray/white hair is blue/purple. It is noticeable and I work in a place where blue/purple hair is taboo. I now have to pay someone to fix it. I assumed black, meant black hair color. The box should say black with gray coverage blue. 01/24/2013
Rated 5 out of 5★áby This is my dream hair color! The roots turn a gorgeous natural red, and the tips of the hair turn platinum blonde. It gives my hair a beautiful, natural ombre effect that never fails to elicit compliments. Friends who have known me for years never even knew I dyed my hair until I started complaining that I couldn't find my color at the store. I logged on today to see if I could order the product online, and almost cried with relief to see that I can still purchase it from the website. I highly, highly recommend this color and brand. 02/09/2013
Rated 1 out of 5★áby I used this on my black extentions for 45 minutes and there was absolutely no color change whatsoever 02/10/2013
Rated 4 out of 5★áby Wow!! I wanted something hot, dramatic and different and was impressed with the color, intensity. The color worked perfectly on my light golden brown color and my black roots.The problem, alas was that it washes out so easily! Everytime I washed my hair I got pink lather. So next time I'll use color-protectant shampoo.I love this color!! 03/30/2011
Rated 5 out of 5★áby LOVE THIS SHADE!!!!! I love this color. It looks great on me and so many people thought that it was my natural hair color. I just LOVE it! 12/13/2011
Rated 5 out of 5★áby I've been searching for 9 months for the perfect shade of red for my hair. I've gone to salons, tried box dyes, had my friends do my hair. I got really sick of paying $200 + on getting my hair done, when it would never come out the perfect hair color. I LOVE THIS COLOR. It surprisingly covers my roots nicely, which is a mid shade of brown. The rest of my hair had been bleached by salons to get the red tone, but this blended perfectly between my roots and professionally dyed hair. I find that it lasts longer than most reds, although red colors are hard to upkeep. I have to dye my hair about every 4 - 6 weeks. and I use sulfate free shampoo + conditioner by L'Oreal (helps a lot). Still, this is so worth it because this color is great. I've found most reds fade into a blondish tone (if your hair has been bleached). This just fades into a lighter shade of the same red, and still looks good even when it starts to fade out. Basically this color is perfect and I love it. I would need to do it every 6 weeks anyways because of my roots, much better than paying a salon every 6 weeks, the color comes out better than most salons anyways, at least for my hair. 02/06/2013
Rated 1 out of 5★áby Nothing like the what is shown on the box I was looking for a black dye with something a little different in it. This looked to be what I wanted-black with a hint of violet. As soon as I put the dye on, it turned a pink color. I thought it would change as it set. After I rinsed my hair and dried it, my hair was a bright magenta color! My original hair color was a dark brown. It shows on the box that if you have dark brown hair, the dye will make it black with a slight violet hue. I am extremely unhappy, to say the least. 02/13/2012
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