L'Oreal Paris Feria Absolute Platinum Advanced Lightening Haircolor

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  • Achieve Platinum Blonde color
  • Lightens hair up to 7 levels
  • Include conditioner to help prevent brassiness
  • Customers also considered

    About this item

    Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

    L'Oreal Paris Feria Absolute Platinum Advanced Lightening System achieves the ultimate platinum blonde color. The innovative ammonia-free formula lifts hair up to seven levels for absolute lightening and uncompromised clarity. The exclusive anti-brass conditioner provides cool tones to help prevent brassiness while leaving hair conditioned.

    About this item

    Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

    L'Oreal Paris Feria Absolute Platinum Advanced Lightening System achieves the ultimate platinum blonde color. The innovative ammonia-free formula lifts hair up to seven levels for absolute lightening and uncompromised clarity. The exclusive anti-brass conditioner provides cool tones to help prevent brassiness while leaving hair conditioned.

    L'Oreal Paris Feria Absolute Platinum Advanced Lightening System:

    • Designed for a platinum blonde color
    • Lightens hair up to 7 levels
    • Innovative ammonia-free formula
    • With anti-brass conditioner to help prevent unwanted coloration
    • Helps provide clear, light hues
    • Includes one application of L'Oreal blonde hair color treatment

    Warnings: 

    Warning Text: Hair color can cause an allergic reaction which, in certain rare cases, can be severe. Therefore, you must follow these precautions: Do not use if you have already had a reaction to a haircolor product; You have a sensitive, itchy or damaged scalp. If you have a tattoo, the risks of allergic reaction may be increased. Perform a skin allergy test 48 hours before each use of this product (see insert). Remember to buy your product 2 days ahead of time. Avoid contact of this product with eyes And skin. If product gets into eyes, rinse immediately. Wear gloves provided in kit. Thoroughly rinse hair after application. Do not use over compound henna or progressive color. Do not use on relaxed hair. Keep product out of the reach of children. Do not apply on children. This product contains Ingredients which may cause skin irritation on certain individuals And a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows; to do so may cause blindness. Read And follow the insert.

    Directions: 

    Instructions: Store between 50f And 80f.

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    Specifications

    Gender: Women
    Color: Silver
    Manufacturer Part Number: K1391500
    Model: K1391500
    Brand: L'Oreal
    Assembled Product Dimensions (L x W x H): 2.75 x 3.50 x 6.50 IN
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    Comparison Table

    Brand Image
    FORM
    FORM
    GRAY COVERAGE
    GRAY COVERAGE
    PERMANENCY
    PERMANENCY
    COLOR RESULT
    COLOR RESULT
    CHOOSE THIS BRAND FOR:
    CHOOSE THIS BRAND FOR:
    Superior Preference
     
    Liquid Gel
    Liquid Gel
    Blends away gray
    Blends away gray
    Permanent
    Permanent
    Luminous color that shines from every strand
    Luminous color that shines from every strand
    Fade-defying color and shine
    Fade-defying color and shine
    Féria
     
    Liquid Gel
    Liquid Gel
    Not Recommended
    Not Recommended
    Permanent
    Permanent
    Multi-faceted, shimmering color with 3X highlights
    Multi-faceted, shimmering color with 3X highlights
    Bold, fashion-inspired looks
    Bold, fashion-inspired looks
    Excellence Crème
     
    Crème
    Crème
    100% coverage even on stubborn grays
    100% coverage even on stubborn grays
    Permanent
    Permanent
    Rich, uniform color
    Rich, uniform color
    Maxmium gray coverage with a Triple Protection System
    Maxmium gray coverage with a Triple Protection System
    Age Perfect
     
    Crème
    Crème
    For Predominantly Gray hair (75% or more)
    For Predominantly Gray hair (75% or more)
    Permanent
    Permanent
    Layered tones, skin-flattering color
    Layered tones, skin-flattering color
    Specifically Designed For Mature hair
    Specifically Designed For Mature hair
    Root Cover Up
     
    Aerosol Spray
    Aerosol Spray
    100%
    100%
    Temporary
    Temporary
    Quick and easy gray coverage. Lasts until your next shampoo.
    Quick and easy gray coverage. Lasts until your next shampoo.
    3 Seconds to Flawless Roots
    3 Seconds to Flawless Roots
    Preference Mousse Absolue
     
    Mousse
    Mousse
    Up to 75%
    Up to 75%
    Permanent
    Permanent
    Fresh, brilliant, multi-tonal color
    Fresh, brilliant, multi-tonal color
    Automatic & reusable haircolor
    Automatic & reusable haircolor
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    Best seller ranking:

    Customer Reviews

    Customer Reviews | 964 reviews | 3.1 out of 5

    3.0 stars

    964 reviews | 3.1 out of 5

    3.0 stars

    964 reviews | 3.1 out of 5

    52%
    Would recommend to a friend
    5 stars
    375
    4 stars
    111
    3 stars
    77
    2 stars
    79
    1 stars
    322
    1-5 of 962 total reviews
    52%
    Would recommend to a friend

    Age

    Gender

    Most gentle bleach I've used!
    4/27/2016

    Customer review by SarahElizabeth87

    5.0 stars 4/27/2016 by SarahElizabeth87
    by SarahElizabeth87

    Before I had found this product I was afraid of bleaching my hair because of the damage that typical bleach does. So I was EXTREMELY hesitant to try the product. I wanted to go ultra blonde so that I could have powder pink hair, another feria hair color. So I bought both colors, I soaked my hair in coconut oil before I bleached my hair with the kit. I crossed my fingers and just went for it and started applying the bleach. The color started lifting immediately and the formula was super smooth to apply, not as thin as a normal hair dye, but thinner than regular bleach, I'm pretty sure it was that consistency because of the tube of shimmer oil that they put in the kit that you add to the bleach. So the color lifted to my liking and I washed the bleach out. I could not believe that there was absolutely no breakage! My hair didn't feel like overcooked noodles. I had a few dead ends, the same damage that I would get from regular hair dye. The color looked awesome. I absolutely love this bleach and I strongly recommend this kit. It's amazing! No scent at all either. I have naturally curly dark blonde hair that damages easy, it's medium thickness and my hair had been extremely color treated with high volume developers (40 v) before I dyed it with the bleach. Before I had dyed my hair with the bleach my hair was a light blonde.

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    SarahElizabeth87
    Would recommend to a friend? Yes
    L'Oreal Paris Feria Absolute Platinum
    4/19/2016

    Customer review by hubby1and2wifey

    5.0 stars 4/19/2016 by hubby1and2wifey
    by hubby1and2wifey

    L'Oreal Paris Feria Absolute Platinum Advanced Lightening Hair color I love this product . When I 1st gotten this product I was surprised in how well it did lightening my hair. I have a dishwater blonde and it's a kinda darker blonde too. When I did the hair coloring at 1st I had some red tinting to my hair so I did it again about a week later and I was happy with the results. I will say this make sure when you do do the hair coloring you use a good conditioner on your hair for several weeks that is when you can wash your hair again also make sure its for color treated hair too. I use the Aveeno shampoo and conditioner in which works great for me and I have very thin hair too. The hair color has enough coloring for your hair providing it's the length of mine in which its down to the middle of my back. I have used this product 4 times now and love it. I will say at a later time make sure you plan ahead of time that you use a bit of a different blonde color or your hair could turn white. I hope this helps.

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    hubby1and2wifey
    Would recommend to a friend? Yes
    Pleasantly Surprised!
    5/3/2016

    Customer review by Militarywife

    5.0 stars 5/3/2016 by Militarywife
    by Militarywife

    I was very hesitant to purchase this product at first, only because of the overall rating and many negative reviews. After giving it some thought, I decided to test my luck. (I was tired of spending hundreds at the salon to maintain my platinum hair color). I was needing to touch up new hair growth (darkest blonde/light brown). I applied the bleach and let it process for about 45 minutes. To my surprise there was no burning or itching, taking into consideration that the bleach was being applied almost directly to my scalp! I proceded to wash the product out of my hair and applied the included anti brass purple conditioner (which smells heavenly ). After waiting the suggested 5 minutes, I rinsed the conditioner out and my hair felt so silky smooth! There was no damage! My hair did not feel brittle or straw like. I was very impressed. I was even more pleased with the end result. My dark roots had been successfully transformed into a beautiful platinum blonde, identical to the color on the box! Not saying this will work for everyone (ie darker hair color, previously color treated hair etc) however, it definitely worked for me and I would 100% recommend this lightning kit to anyone looking to reach platinum from a dark blonde/light brown natural hair color!

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    Militarywife
    Would recommend to a friend? Yes
    I went from red hair to white!
    5/14/2016

    Customer review by Nolee

    5.0 stars 5/14/2016 by Nolee
    by Nolee

    Just make sure you fully saturate your hair and leave it on for the full hour- I risked it and did an extra half hour.

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    Nolee
    Would recommend to a friend? Yes
    reviews are not product specific
    10/6/2013

    Customer review by fabulousboy

    4.0 stars 10/6/2013 by fabulousboy
    by fabulousboy

    This is about: L'Oreal Paris Feria Absolute Platinum Advanced Lightening System, Extreme Platinum You will find reviews here for lightening, reds, black/browns all here as long as they are for L'Oreal Paris Feria systems. If you are lightening to platinum, it isn't helpful to find the review about the red dye went purple on the lady who just colorstripped her hair because the last 4 bad dye jobs didn't look right to her? No, the platinum lightening system isn't perfect. But it does do a decent job of lightening A LOT as long as you are not too dark to begin with. If you are lighter than medium brown this might work - and the lighter you start (natural color) the better it will work. You are not going to get your mdium brown or darker hair to white with this. Go to a salon and have a pro do it. It will be a lot easier than doing this 3 times then still having to have a pro try to correct it.

    Was this review helpful? (81) (13)
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    fabulousboy
    Darkest Texas
    Would recommend to a friend? Yes
    Age:18 - 24
    Ownership:1 week or less
    Gender:Male
    Usage:Once per year
    1-5 of 962 total reviews See all
    1-5 of 962 reviews

    Customer Reviews | 964 reviews | 3.1 out of 5

    Customer Reviews

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