Check out these related products
- $140.49 List price $147.81Save $7.32
- $301.61 List price $316.27Save $14.66
- $267.05 List price $296.27Save $29.22
- $227.06 List price $287.60Save $60.54
About this item
About this item
Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.
Hardcover, Prentice Hall, 2010, ISBN13 9780136110828, ISBN10 0136110827
An all-inclusive introduction to the exciting and dynamic world of advertising. "Kleppner's Advertising Procedure" introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides readers with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm's marketing/advertising department, an ad agency professional, and media executives. The eighteenth edition reflects how new media has changed advertising.
|Number of Pages:||817|
|Author:||Whitehill King, Karen , Reichert, Tom , Lane, Ron W.|
|Primary Shelf ID:||582792|
|Publisher:||Pearson College Div|
|Publication Date:||January, 2010|
|Digital Video Formats:||Hardcover|
|Assembled Product Dimensions (L x W x H):||8.75 x 11.25 x 1.50 Inches|
Ask a question
If you would like to share feedback with us about pricing, delivery or other customer service issues, please contact customer service directly.
Questions will be checked against our question guidelines and posted within five to seven business days.
Consider these popular products
- $18.56 Was $20.86Save $2.30
- $8.98 Was $11.81Save $2.83
- $9.86 List price $17.00Save $7.14
- $17.32 List price $21.99Save $4.67
- $12.03 Was $13.22Save $1.19