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Introduction to the Music Industry: An Entrepreneurial Approach

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Walmart #: 9780415896382
Introduction to the Music Industry: An Entrepreneurial Approach
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Paperback, Taylor & Francis, 2012, ISBN13 9780415896382, ISBN10 041589638X
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About this item

Introduction to the Music Industry: An Entrepreneurial Approach is an introductory textbook that offers a fresh look at one of the fastest-changing businesses int eh world today. Emphasizing the importance of entrepreneurial thinking for the music industry, this textbook engages college-level students in learning the fundamentals of the music business while discovering ways to shape the industry's future. Every chapter explores the inner workings of the music industry, using creative problem-solving exercises, and inspiring stories of actual music entrepreneurs. The textbook's companion website provides multimedia content, study guides, and an instructor's manual with lesson plans and suggestions for assessing students' work.

About this item

Introduction to the Music Industry: An Entrepreneurial Approach is an introductory textbook that offers a fresh look at one of the fastest-changing businesses int eh world today. Emphasizing the importance of entrepreneurial thinking for the music industry, this textbook engages college-level students in learning the fundamentals of the music business while discovering ways to shape the industry's future. Every chapter explores the inner workings of the music industry, using creative problem-solving exercises, and inspiring stories of actual music entrepreneurs. The textbook's companion website provides multimedia content, study guides, and an instructor's manual with lesson plans and suggestions for assessing students' work.

Introduction to the Music Industry: An Entrepreneurial Approach is an introductory textbook that offers a fresh look at one of the fastest-changing businesses in the world today. Emphasizing the importance of entrepreneurial thinking for the music industry, this textbook engages college-level students in learning the fundamentals of the music business while discovering ways to shape the industry s future. Every chapter explores the inner workings of the music industry, using creative problem-solving exercises, discussion questions, collaborative projects, case studies, hands-on activities, and inspiring stories of actual music entrepreneurs. The textbook s companion website provides multi-media content, study guides, and an instructor s manual with lesson plans and suggestions for assessing students work.

This book will be beneficial to students who want to learn the basics of the music industry and be involved in some way, whether a professional working in support of artists, or an artist trying to launch his or her performing career.

Specifications

Publisher: Taylor & Francis
Publish Date: Aug 2012
ISBN-13: 9780415896382
ISBN-10: 041589638X
Format: Paperback
Number of Pages: 267
Shipping Weight (in pounds): 1.1
Product in Inches (L x W x H): 7.5 x 9.0 x 0.75
Walmart No.: 9780415896382
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