Influence: The Psychology of Persuasion

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Influence: The Psychology of Persuasion

Format:  Paperback,

320 pages

Edition: Revised

Publisher: Harpercollins

Publish Date: Jan 2007

ISBN-13: 9780061241895

ISBN-10: 006124189X

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Book Information

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Influence, the classic book on persuasion, explains the psychology of why people say "yes"--and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader--and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Specifications

Publisher: Harpercollins
Publish Date: Jan 2007
ISBN-13: 9780061241895
ISBN-10: 006124189X
Format: Paperback
Number of Pages: 320
Shipping Weight (in pounds): 0.6
Product in Inches (L x W x H): 5.0 x 8.0 x 0.5
Walmart No.: 006124189

Book description

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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