Inbound Marketing: Get Found Using Google, Social Media, and Blogs

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Hardcover, John Wiley & Sons, 2009, ISBN13 9780470499313, ISBN10 0470499311

About this item

Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.

* Improve your rankings in Google to get more traffic

* Build and promote a blog for your business

* Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.

* Measure what matters and do more of what works online

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

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Contributed by: Scott, David Meerman
Publisher: Wiley & Sons, Incorporated, John
Publish Date: Oct 19, 2009
ISBN-13: 9780470499313
ISBN-10: 0470499311
Format: Hardcover
Number of Pages: 256
Written in: ENG
Shipping Weight (in pounds): 0.94
Product in Inches (L x W x H): 9.3 x 6.3 x 0.9
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Half way through, but have some thoughts...
10/20/2010

Customer review by Amby23

4.0 stars by Amby23

This book is good so far. There are some helpful tips and good points; however, it has several marketing plugs throughout it. From the creators of HubSpot, this book has some great inbound marketing ideas combined with various tools (many from HubSpot) to help just about anyone improve their online presence.

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Amby23
Chicago, IL
Would recommend to a friend? Yes
Ownership:2 - 7 weeks
Gender:Female
Age:18 - 24
Usage:Every few days

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