I Can't Believe It's Not Butter! Light Vegetable Oil Spread, 45 oz

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About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.
I Can't Believe It's Not Butter! Light Vegetable Oil Spread:
  • 100% taste, 0% artificial preservatives; Fresh butter taste
  • 40 calories per 1 tablespoon; 60% less fat and calories than butter
  • 30% vegetable oil spread
  • Simple recipe; non-GMO sourced
  • 85% less saturated fat than butter
  • 0 grams trans fat per serving
  • No artificial preservatives; no partially hydrogenated oils; no cholesterol per serving; kosher

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

I Can't Believe It's Not Butter! Light Vegetable Oil Spread:

  • 100% taste, 0% artificial preservatives; Fresh butter taste
  • 40 calories per 1 tablespoon; 60% less fat and calories than butter
  • 30% vegetable oil spread
  • Simple recipe; non-GMO sourced
  • 85% less saturated fat than butter
  • 0 grams trans fat per serving
  • No artificial preservatives; no partially hydrogenated oils; no cholesterol per serving; kosher

Ingredients: 

Ingredients: Purified Water, Soybean Oil, Palm and Palm Kernel Oil, Salt, Mono and Diglycerides, Lecithin (Soy), Vinegar, Natural Flavors, Vitamin A Palmitate, Beta Carotene (Color). Contains Milk and Soy.

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Specifications

Model No.: 22423
Walmart No.: 9006044
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Nutrition Facts

Nutrition Facts

Serving Size 14 G
Servings Per Container 91
Amount Per Serving
Calories 40
Calories From Fat 40
% Daily Value
Total Fat 4 G 6
Saturated Fat 1 G 5
Trans Fat 0 G
Cholesterol 0 Mg 0
Sodium 80 Mg 3
Total Carbohydrate 0 G 0
Dietary Fiber 0 G 0
Sugars 0 G
Protein 0 G
Vitamin A 0
Vitamin C 0
Calcium 0
Iron 0

(-) Information is currently not available for this nutrient.

* Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs:**

** Percent Daily Values listed below are intended for adults and children over 4 years of age. Foods represented or purported to be for use by infants, children less than 4 years of age, pregnant women, or lactating women shall use the RDI's that are specified for the intended group provided by the FDA.

Calories: 2,000 2,500
Total Fat Less than 65g 80g
Sat. Fat Less than 20g 25g
Cholesterol Less than 300mg 300mg
Sodium Less than 2400mg 2400mg
Potassium 3500mg 3500mg
Total Carbohydrate 300g 375g
Dietary Fiber 25g 30g

Calories per gram:

Fat 9Carbohydrate 4Protein 4

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Customer Reviews

Customer Reviews | 1007 reviews | 3.3 out of 5

3.5 stars

1007 reviews | 3.3 out of 5

3.5 stars

1007 reviews | 3.3 out of 5

60%
Would recommend to a friend
5 stars
469
4 stars
116
3 stars
22
2 stars
36
1 stars
364
1-5 of 1007 total reviews
60%
Would recommend to a friend

Age

Gender

Same Great Flavor & Texture
1/7/2015

Customer review by ezd1023

5.0 stars 1/7/2015 by ezd1023
by ezd1023

Same Great Flavor & Texture. "I Can't Believe It's Not Butter!" Light is my favorite for making sandwiches, cooking and baking. I still "Can't Believe It's Not Butter!"

ezd1023
Would recommend to a friend? Yes
Gender:Female
I can't believe anyone likes this stuff!
1/6/2015

Customer review by Chloe14

1.0 stars 1/6/2015 by Chloe14
by Chloe14

I thought I was imagining it when I opened this "new" container and saw this oddly colored, waxy-looking margin that was so unlike my beloved I Can't Believe It's Not Butter that I had to check the container again to be sure I hadn't nought something else by mistake. Nope. No mistake -- except for the brain-trust that decided to ruin a completely good product. I checked this site about two weeks ago after the initial "tasting" and was not surprised to see a huge majority of commenters who hated this new version and a pitiful few who claimed to like it. After giving the stuff one more chance -- seriously, even my young niece spit it out and that's not an exaggeration! -- I came back to register my dissatisfaction, only to find all these people who just LOVE it! Apparently, the corporate drone were put to work to write "good" reviews -- noted most for being single sentence statements that sound strangely similar! That's not going to save your butts, guys. Think "New Coke" -- yeah, that bad.

Chloe14
Would recommend to a friend? No
Gender:Female
Threw it away!
12/17/2014

Customer review by WW01

1.0 stars 12/17/2014 by WW01
by WW01

I have been using the I Can't Believe It's Not Butter for decades because it was the best tasting and most nutritious butter substitute available in my area. I loved the taste and texture of both the original and light versions. This week I found that all my grocery stores had stopped selling the 'old' version and were now offering only the new "simple recipe" version. I bought six tubs of the new light spread thinking that they would be even better than the old version. Boy, was I surprised! The taste is bland, without a trace of the buttery flavor I liked in the old version. It looks more like Crisco shortening than margarine and it doesn't melt on toast or hot vegetables...it just kind of sits there like a yucky, soft lump of hand cream. I ended up throwing all six tubs away. You've made a huge mistake by replacing an excellent product with a totally unacceptable one and you've lost a life-long customer! And, based on the other reviews I just looked at, you're going to lose a lot more.

WW01
Would recommend to a friend? No
Gender:Male
Why did you change?
11/21/2014

Customer review by maso

1.0 stars 11/21/2014 by maso
by maso

Well the new tub is nice but why on earth did you change the formula for the product? I have been living with it for 2 weeks now trying to adjust and have come to the conclusion that I just can’t. It does not taste as good as the previous ICBINB Light, it is very waxy like and is now similar to all the other spreads it competes with. Why should I pay a premium now for ICBINB if it is not better than its less expensive competition? I don’t say this lightly, I have been a customer for about 12 years. My family goes through a tub of ICBINB once a week so I consider us pretty loyal customers. Due to this formula change we are now looking to replace ICBINB as one of our staples. Please let me know if you change back. A note to your product people; the new formula is like WD40, it will not stay on a metal knife for spreading. About 50% of the time it slides right off with a big plop on the counter. I tried using a spoon but then I have to use two utensils just to butter toast. Was this intentional?

maso
Would recommend to a friend? No
Gender:Male
Needs less of a rating than Poor
12/13/2014

Customer review by hummingbird94

1.0 stars 12/13/2014 by hummingbird94
by hummingbird94

I have used I Cant believe its Not Butter Light for years. I recently purchased the new square tub thinking only the packaging changed. I tried to pick up the butter with a knife and the butter will not stay on, it just slides right off. Spread it on a hot piece of toast? Nope, does not melt-at all! Who on earth wants to eat a glob of unmelted butter on toast. Same with mashed potatoes. I just made some mac & cheese and put it in the still hot pan, no melting. Had to actually put it on the stove with the heat on to melt this new product. I looked at the package and now see that they changed the formula. I can't believe that anyone trying out this new product would give it a favorable rating, it is horrible. Was there no focus group that tried this out before putting it on the market? I am typically not one who makes complaints on products but this one deserves to be complained about. Unfortunately I will be finding a new product to use because this one is absolutely dreadful.

hummingbird94
Would recommend to a friend? No
Gender:Female
1-5 of 1007 total reviews See all
1-5 of 1007 reviews

Customer Reviews | 1007 reviews | 3.3 out of 5

Customer Reviews

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