Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

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Paperback, Houghton Mifflin Company, 2007, ISBN# 0618785914
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Paperback, Houghton Mifflin Company, 2007, ISBN# 0618785914

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

Paperback, Houghton Mifflin Company, 2007, ISBN# 0618785914

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including
* strategies for marketing on the Internet (explaining when and precisely how to use it)
* tips for using new technology, such as podcasting and automated marketing
* programs for targeting prospects and cultivating repeat and referral business
* management lessons in the age of telecommuting and freelance employees
Guerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf.

Specifications

Number of Pages: 368
Number in Series: 1
Original Languages: English
Author: Levinson, Jay Conrad ,  Levinson, Amy ,  Levinson, Jeannie
Publisher: Houghton Mifflin Harcourt
Publication Date: May, 2007
ISBN-13: 9780618785919
Digital Video Formats: Paperback
Assembled Product Dimensions (L x W x H): 6.00 x 9.00 x 0.75 IN
ISBN-10: 0618785914
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Customer Reviews | 1 review | 4 out of 5

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10/2/2013

Customer review by HeavyRevy

4.0 stars 10/2/2013 by HeavyRevy
by HeavyRevy
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I've read a lot of marketing books, from marginal to magnificent. While I wouldn't say it is the absolute best marketing book I've ever read, its in the top five easy. Money well spent. I'll make back the cost many, many, many times over!

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HeavyRevy
Texarkana, AR
Would recommend to a friend? Yes
Age:35 - 44
Ownership:2 - 7 weeks
Gender:Male
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Customer Reviews | 1 review | 4 out of 5

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