Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing

  • Share this:
Share with a friend
Sign into your email account to send this page to a friend:
Outlook or Apple Mail
or other default program
Walmart Gift Card
Put the fun of shopping in their hands with Walmart Gift Cards! Ship to Home or Send via email.
Advertisement
Advertisement

Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing

Format:  Paperback,

236 pages

Publisher: Pgw

Publish Date: Aug 2008

ISBN-13: 9781599181943

ISBN-10: 1599181940

Buy from Walmart

Shipping & Pickup
Online
$14.64

Out of stock online

  • Store information not available.

 Buy from Marketplace

Shipping & Additional Information

Book Information

The following content was provided by the publisher.

Add the Internet to Your Marketing Arsenal-Guerrilla Style

The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today's ultimate marketing weapon-the Internet.

Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams-all while saving time and money

This complete Guerrilla Marketing online guide includes: The 10 most effective Guerrilla strategies Case studies of the five greatest online Guerrilla Marketing campaigns How to create a high-impact website on a budget Low-cost tactics for maximizing traffic The 12 biggest internet marketing mistakes and how to avoid them Creative tactics and cutting-edge tools that inspire customers to take action Essential information on cutting-edge technology

Specifications

Author:
Author:
Publisher: Pgw
Publish Date: Aug 2008
ISBN-13: 9781599181943
ISBN-10: 1599181940
Format: Paperback
Number of Pages: 236
Shipping Weight (in pounds): 1.0
Product in Inches (L x W x H): 7.6 x 0.73 x 9.0

About the author

Biography of Levinson, Jay Conrad

He is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president & creative director at J. Walter Thompson Advertising & Leo Burnett Advertising, he is chairman of Guerrilla Marketing International, a consulting firm serving large & small businesses worldwide. He lives San Rafael, California.

Chapter outline

The Internet: The Most Powerful Guerrilla Marketing Tool Ever Createdp. 1
The 12 Biggest Internet Marketing Mistakes - And How to Avoid Themp. 17
Guerrilla Websites: High Impact at a Low Costp. 33
Direct Response Marketing: Turning Visitors into Customersp. 61
Guerrilla Communications: E-Mail, Podcasts, and Feedsp. 81
Guerrilla Traffic: Driving Visitors to Your Websitep. 103
Guerrilla Automation: Online Systems for Effortless Follow-Upp. 125
Guerrilla Multimedia: Using Audio and Video for Maximum Impactp. 139
Guerrilla Internet Weaponsp. 153
The Web 2.0 Guerrillap. 171
Guerrilla Internet Marketing in Action: Four Innovative Campaignsp. 187
Guerrilla Momentum and People Powerp. 207
Glossaryp. 223
About the Authorsp. 229
Indexp. 231

Book description

Add the Internet to Your Marketing Arsenal-Guerrilla Style!

The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today's ultimate marketing weapon-the Internet.

Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams-all while saving time and money!

This complete Guerrilla Marketing online guide includes:

  • The 10 most effective Guerrilla strategies
  • Case studies of the five greatest online Guerrilla Marketing campaigns
  • How to create a high-impact website on a budget
  • Low-cost tactics for maximizing traffic
  • The 12 biggest internet marketing mistakes and how to avoid them
  • Creative tactics and cutting-edge tools that inspire customers to take action
  • Essential information on cutting-edge technology

Customer Product Reviews

 

Gifting Plans

Financing Offers

Enjoy Great Financing!

Make the most of your shopping experience with the Walmart Discover® or Walmart Credit Card.

Save $25 when you open a Walmart® Credit Card and spend $75 today.*

*Offer subject to credit approval

Learn More or Apply Now

No Payments + No Interest if Paid in Full in 6 Months!
Enjoy no payments for 6 months. You'll have 6 months with no payments, and no interest if paid in full within 6 months on orders over $250. Otherwise, interest will be charged from the original date of purchase. Bill Me Later is the quick, easy, secure way to buy online without using your credit card. Simply select Bill Me Later at checkout. Subject to credit approval.

See Terms