Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

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Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

Format:  Hardcover,

366 pages

Publisher: Yale Univ Pr

Publish Date: Oct 2006

ISBN-13: 9780300119978

ISBN-10: 0300119976

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Book Information

The following content was provided by the publisher.
The essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from it
This book explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, "Green to Gold" shows how companies generate lasting value, cutting costs, reducing risk, increasing revenues, and creating strong brands, by building environmental thinking into their business strategies. Daniel C. Esty and Andrew S. Winston provide clear how-to advice and concrete examples from companies like BP, Toyota, IKEA, GE, and Nike that are achieving both environmental and business success. The authors show how these cutting-edge companies are establishing an "eco-advantage" in the marketplace as traditional elements of competitive differentiation fade in importance. Esty and Winston not only highlight successful strategies but also make plain what does not work by describing why environmental initiatives sometimes fail despite the best intentions.
"Green to Gold" is written for executives at every level and for businesses of all kinds and sizes. Esty and Winston guide leaders through a complex new world of resource shortfalls, regulatory restrictions, and growing pressure from customers and other stakeholders to strive for sustainability. With a sharp focus on execution, Esty and Winston offer a thoughtful, pragmatic, and inspiring road map that companies can use to cope with environmental pressures and responsibilities while sparking innovation that will drive long-term growth. "Green to Gold" is the new template for global CEOs who want to be good stewards of the Earth while simultaneously building the bottom line.

Specifications

Author:
Author:
Publisher: Yale Univ Pr
Publish Date: Feb 2011
ISBN-13: 9780829757378
ISBN-10: 0829757376
Format: Hardcover
Number of Pages: 219
Written in: SPA
Shipping Weight (in pounds): 1.67
Product in Inches (L x W x H): 6.44 x 1.19 x 9.32
Walmart No.: 300119976

Chapter outline

Acknowledgments
Preface
Introduction: The Environmental Lens
Preparing for a New World
Eco-Advantage, Issues and opportunities for business in an environmentally sensitive world
Natural Drivers of the Green Wave, Environmental problems and how they shape markets
Who's Behind the Green Wave? Stakeholders and the power they wield
Strategies for Building Eco-Advantage
Managing the Downside, Green-to-Gold Plays to reduce cost and risk
Building the Upside, Green-to-Gold Plays to drive revenues and create intangible value
What WaveRiders Do
The Eco-Advantage Mindset, Looking through an environmental lens
Eco-Tracking, Understanding your company's environmental "footprint
Redesigning Your World, Designing for the environment and "greening" the supply chain
Inspiring an Eco-Advantage Culture, Creating an organizational focus on environmental stewardship
Putting It All Together
Why Environmental Initiatives Fail, Pitfalls to avoid on the way to Eco-Advantage
Taking Action, Execution for sustained competitive advantage
Eco-Advantage Strategy, Key Eco-Advantage plays, tools, and plans
Additional Resources
Methodological Overview
Most Relevant Tools for Each Green-to-Gold Play
Notes
Index

Book description

The essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from it

This book explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold shows how companies generate lasting value, cutting costs, reducing risk, increasing revenues, and creating strong brands, by building environmental thinking into their business strategies. Daniel C. Esty and Andrew S. Winston provide clear how-to advice and concrete examples from companies like BP, Toyota, IKEA, GE, and Nike that are achieving both environmental and business success. The authors show how these cutting-edge companies are establishing an “eco-advantage” in the marketplace as traditional elements of competitive differentiation fade in importance. Esty and Winston not only highlight successful strategies but also make plain what does not work by describing why environmental initiatives sometimes fail despite the best intentions.

Green to Gold is written for executives at every level and for businesses of all kinds and sizes. Esty and Winston guide leaders through a complex new world of resource shortfalls, regulatory restrictions, and growing pressure from customers and other stakeholders to strive for sustainability. With a sharp focus on execution, Esty and Winston offer a thoughtful, pragmatic, and inspiring road map that companies can use to cope with environmental pressures and responsibilities while sparking innovation that will drive long-term growth. Green to Gold is the new template for global CEOs who want to be good stewards of the Earth while simultaneously building the bottom line.

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