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Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

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Hardcover, Yale University Press, 2006, ISBN# 0300119976

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Hardcover, Yale University Press, 2006, ISBN# 0300119976

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

Hardcover, Yale University Press, 2006, ISBN# 0300119976

The essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from it
This book explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, "Green to Gold" shows how companies generate lasting value, cutting costs, reducing risk, increasing revenues, and creating strong brands, by building environmental thinking into their business strategies. Daniel C. Esty and Andrew S. Winston provide clear how-to advice and concrete examples from companies like BP, Toyota, IKEA, GE, and Nike that are achieving both environmental and business success. The authors show how these cutting-edge companies are establishing an "eco-advantage" in the marketplace as traditional elements of competitive differentiation fade in importance. Esty and Winston not only highlight successful strategies but also make plain what does not work by describing why environmental initiatives sometimes fail despite the best intentions.
"Green to Gold" is written for executives at every level and for businesses of all kinds and sizes. Esty and Winston guide leaders through a complex new world of resource shortfalls, regulatory restrictions, and growing pressure from customers and other stakeholders to strive for sustainability. With a sharp focus on execution, Esty and Winston offer a thoughtful, pragmatic, and inspiring road map that companies can use to cope with environmental pressures and responsibilities while sparking innovation that will drive long-term growth. "Green to Gold" is the new template for global CEOs who want to be good stewards of the Earth while simultaneously building the bottom line.

Specifications

Number of Pages: 366
Number in Series: 1
Original Languages: English
Author: Winston, Andrew S. ,  Esty, Daniel C.
Publisher: Yale Univ Pr
Publication Date: October, 2006
ISBN-13: 9780300119978
Digital Video Formats: Hardcover
Assembled Product Dimensions (L x W x H): 6.44 x 1.19 x 9.32 IN
ISBN-10: 0300119976
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