Green Your Work: Boost Your Bottom Line While Reducing Your Carbon Footprint

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Green Your Work: Boost Your Bottom Line While Reducing Your Carbon Footprint

Format:  Paperback,

270 pages

Publisher: Adams Media Corp

Publish Date: Dec 2008

ISBN-13: 9781598699050

ISBN-10: 1598699059

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Book Information

The following content was provided by the publisher.

Today, many companies are flourishing by delivering high-quality products while pursuing policies that leave the world a cleaner, better place. Those policies can help retain customers, energize employees, and serve as brand-building tools. This book shows managers practical steps to make their companies environmentally responsible while staying profitable and efficient. Environmentalist and businesswoman Kim Carlson shows managers how to green company operations by moving to a paperless office, recycling at work, setting up employee carpools, developing eco-friendly packaging, using green building products, and more. She explains in detail topics ranging from green marketing to setting up a carbon footprint assessment for the company. With this book at their side, managers can turn green into profits.

Specifications

Publisher: Adams Media Corp
Publish Date: Dec 2008
ISBN-13: 9781598699050
ISBN-10: 1598699059
Format: Paperback
Number of Pages: 270
Shipping Weight (in pounds): 0.75
Product in Inches (L x W x H): 5.5 x 8.5 x 0.75

Chapter outline

Introduction-Going Green to Make Green
Why Should I Care?
Irresistible Reasons to Green Your Business
Money Reasons
People Reasons
Planetary Reasons
Personal Reasons
The Green Revolution
Green Defined
What Drives Us to Green
The Market for Green
Green Culture Manifestations
The Green Business Zeitgeist
Business as Change Agent
Small Business Equals Big Power
Green Businesswomen
A Green Tipping Point
Green Business Manifestations
How Do I Care? The Office, Factory, or Warehouse
Greening the Inside Space I-Maintaining Green
Opportunity: Detox Your Space
Opportunity: Energy Savings
Easy Steps to Green
Greening the Inside Space II-Building or Remodeling Green
Opportunity: Greening the Location and Site
Opportunity: Resource Savings
Opportunity: Greenhouse Gas Reductions
Opportunity: Green Building Products
Certification Programs
Easy Steps to Green
Greening the Outside Space-Lawns, Plants, Drives, and Roofs
Opportunity: Storm Water Management
Opportunity: Green Space
Opportunity: Water Savings
Opportunity: Green Roof
Easy Steps to Green
Greening the Operation-People, Policies, and Practices
Opportunity: Paperless
Opportunity: Garbage
Opportunity: Green Employee Benefits
Opportunity: Common Sense
Mandating Behavior
Easy Steps to Green
Greening the Fleet-Moving People and Product
Opportunity: Moving Employees and Customers
Opportunity: Moving Product
Opportunity: Online Selling
Opportunity: Carbon Neutrality
Easy Steps to Green
Greening the Product-the Holy Grail
Opportunity: Product Trends
Opportunity: Reinvention
Opportunity: Life Cycle Assessment
Opportunity: Environmental and Social Standards
Easy Steps to Green
Greening the Package-We Can Do Better
Opportunity: Less Is More
Opportunity: New Materials
Opportunity: Labeling
Easy Steps to Green
How Do I Get Them to Care?
Selling Green Up and Down the Ranks-Bosses and Employees
Green Motivation
Selling Green Up the Ranks
Selling Green Sideways
Selling Green Down the Ranks
Selling Green to Your Supply Chain
A Word about Resistance
Vision-Mission-Values
Train-Inspire, Train-Inspire, Train-Inspire
Marketing Green-a Formula for Success
Green Marketing Benefits
Greenwashing
Green Marketing Principles
Creating Eco-Legitimacy
Easy Steps to Green
Pitfalls to Avoid-Oh, the Mistakes I've Made
Waiting to Get Started
Promoting Responsible Consumption
Not Engaging Enviros
Being Green Obsessed
Don't Stop Innovating
Zero-Tolerance Policies
Trying to Do It All at Once
Not Enough Agreement
Hogging Green Knowledge
Underestimating the Power of Green
Getting Started-a Kick in the Green Jeans
Be It to See It
Engage in Sustainability Thinking
Collaborate
Map It Out
Find the Low-Hanging Fruit
Bulletproof It
Communicate, Communicate
Expect Good Things
Resources
Checklists and Surveys
Index

Book description

Today, many companies are flourishing by delivering high-quality products while pursuing policies that leave the world a cleaner, better place. Those policies can help retain customers, energize employees, and serve as brand-building tools. This book shows managers practical steps to make their companies environmentally responsible while staying profitable and efficient. Environmentalist and businesswoman Kim Carlson shows managers how to green company operations by moving to a paperless office, recycling at work, setting up employee carpools, developing eco-friendly packaging, using green building products, and more. She explains in detail topics ranging from green marketing to setting up a carbon footprint assessment for the company. With this book at their side, managers can turn green into profits.

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