Good Works!: Marketing and Corporate Initiatives That Build a Better World... and the Bottom Line

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Hardcover, John Wiley & Sons Inc, 2012, ISBN13 9781118206683, ISBN10 1118206681
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Hardcover, John Wiley & Sons Inc, 2012, ISBN13 9781118206683, ISBN10 1118206681

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

Hardcover, John Wiley & Sons Inc, 2012, ISBN13 9781118206683, ISBN10 1118206681

Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how

Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.

Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. "Good Works" is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts "and" bottom-line business results.

"Good Works" is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businessesExplains how to balance social and business goalsAuthor Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler

With "Good Works," you'll find that you can generate significant resources for your cause while achieving financial success.

Specifications

Number of Pages: 282
Original Languages: English
Author: Lee, Nancy R. ,  Hessekiel, David ,  Kotler, Philip
Publisher: John Wiley & Sons Inc
Publication Date: June, 2012
ISBN-13: 9781118206683
Digital Video Formats: Hardcover
Assembled Product Dimensions (L x W x H): 6.50 x 9.25 x 1.25 IN
ISBN-10: 1118206681
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