Franchising for Dummies

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Franchising for Dummies

Format:  Paperback,

408 pages

Publisher: John Wiley & Sons Inc

Publish Date: Oct 2006

ISBN-13: 9780470045817

ISBN-10: 0470045817

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Book Information

The following content was provided by the publisher.
If you want to own your business but don't want to start from scratch, maybe buying into a franchise is the right choice for you Franchising can be a great way to get started in small business without taking the huge risk of founding and building a company on your own. But before you jump in there's plenty you need to know in order to make sure you do it right.

"Franchising For Dummies, Second Edition" gives you all the inside insight and smart advice to make sure you pick the right investment opportunity and make the most of it. Written by one of the nation's leading franchise consultants and by the late Dave Thomas, founder of Wendy's International, this fun, friendly guide is packed with guidance from top industry professionals. Packed with practical resources you need to succeed, this handy guide will help you: Pick the perfect franchise opportunity for youFind an ideal locationRaise the capital you need to launch your franchiseManage daily business operationsUnderstand complex legal issuesWork and communicate with your franchisor and other franchiseesRead and understand a Uniform Franchise Offering CircularExpand your business and buy new franchises

Full of handy resources--including sample forms and agreements and a listing of available government resources--"Franchising For Dummies, Second Edition" is a great way to discover a great franchising opportunity, get started, and achieve your dream of small business success and independence.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Specifications

Publisher: John Wiley & Sons Inc
Publish Date: Oct 2006
ISBN-13: 9780470045817
ISBN-10: 0470045817
Format: Paperback
Number of Pages: 408
Shipping Weight (in pounds): 1.4
Product in Inches (L x W x H): 7.25 x 9.25 x 0.75

Chapter outline

Introduction
Franchising Basics: Separating the Myths from the Facts
The Power of the Brand: Franchising and You
Franchising Is More than Just a Food Industry
Mirror , Mirror, on the Wall: Am I to Be a Franchisee?
So You Want to Be a Franchisee?
Making the Choice: Deciding Which Business Is Right for You
Raising Capital: Wowing, Wrangling, and Winning
Signing on the Dotted Line: Legal Issues
Operating Your Franchise like a Well-Oiled Machine
The Start-Up: Setting Your Franchise's Wheels in Motion
Hiring , Training, and Other Staffing Decisions
Working with Your Franchisor and Fellow Franchisees
Attracting and Keeping Customers
Times Change: Deciding What to Do Next
Acquiring Other Franchises
Acquiring Other Brands
When the End Is Nigh
On the Flip Side: Building Your Own Franchise
From Small Business Owner to Franchisor
Growing Your Franchise Family
Building the Network: Expanding Wisely
The Part of Tens
Ten Keys to Franchise Success
Ten Questions to Ask Yourself Before Buying a Franchise
Appendixes
Glossary of Common Franchise Terms
About the CD
Index
End-User License Agreement

Book description

If you want to own your business but don’t want to start from scratch, maybe buying into a franchise is the right choice for you! Franchising can be a great way to get started in small business without taking the huge risk of founding and building a company on your own. But before you jump in there’s plenty you need to know in order to make sure you do it right.

Franchising For Dummies, Second Edition gives you all the inside insight and smart advice to make sure you pick the right investment opportunity and make the most of it.

Written by one of the nation’s leading franchise consultants and by the late Dave Thomas, founder of Wendy’s International, this fun, friendly guide is packed with guidance from top industry professionals. Packed with practical resources you need to succeed, this handy guide will help you:

  • Pick the perfect franchise opportunity for you
  • Find an ideal location
  • Raise the capital you need to launch your franchise
  • Manage daily business operations
  • Understand complex legal issues
  • Work and communicate with your franchisor and other franchisees
  • Read and understand a Uniform Franchise Offering Circular
  • Expand your business and buy new franchises

Full of handy resources—including sample forms and agreements and a listing of available government resources— Franchising For Dummies, Second Edition is a great way to discover a great franchising opportunity, get started, and achieve your dream of small business success and independence.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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