FIJIT Friends Willa Interactive Toy

  • Share this:
Share with a friend
Sign into your email account to send this page to a friend:
Outlook or Apple Mail
or other default program
Walmart Gift Card
Put the fun of shopping in their hands with Walmart Gift Cards! Ship to Home or Send via email.
  • Browse Related Products

FIJIT Friends Willa Interactive Toy

Shipping & Pickup

  • Also in stores
  • Store information not available.

 Buy from Marketplace

Shipping & Additional Information
Was: $47.56
Reduced Price

from Hobby Warehouse
Retailer Info

Out of Stock Online.  See Shipping and Return Policy

Item Description

MATTEL INC. FIJIT Friends Willa Interactive Toy

Mattel Fijit Friends Willa Interactive Toy Purple - Mattel W2377.

REVIEW: Willa, a smart, fun, and funny Fijit Friend, is an interactive toy that'll become your child's new best friend. With supple skin that enables amazing movement, this trend-setting purple Fijit Friend has several interactive features, including voice recognition, beat detection, dance mode, and over 150 built-in responses. Recommended for ages six and up, Willa will be a fast and lasting friend that chats, dances, jokes, and performs.

Fijit Friend Logo
The Trend-Setting Fijit Friend

At a Glance:

Age: 6 years and up

Requirements: 5 AA batteries

* Colors and decorations may vary.
Fijit Friend At a Glance
The Trend-Setting Fijit Friend

Willa, The Trend-Setting Fijit Friend
Willa, The Trend-Setting Fijit Friend

Meet Willa, the Trend-Setting Fijit Friend
Willa is always a step ahead of the latest and greatest, whether it's fashion or whatever's new and cool. She's confident, stylish, and a natural leader. Like all Fijit Friends, Willa was created when a gooey science experiment was brought to life by the power of music. She loves to laugh until her sides hurt, dance until she's dizzy, and be herself with her one true bestie.

The Fijit Friends Interactive Toy Collection consists of four different Fijit Friends (sold separately), each with their own different personalities and jokes.

Soft, Tactile Skin Enables Lifelike Movements
This Fijit Friend is made with a durable plastic head, cute removable ears, and a squishy shell that's a delight to touch. Poke her belly to prompt cool movements and fun surprises.

Your new friend's body and head will turn, bounce, and wiggle. Even her LED face and eyes will light up in response to stimuli. With unique movements and a huggable form, she'll make a fascinating new BFF.

Watch as Your Fijit Friend Dances to the Beat
Play your own music and watch this Fijit Friend boogie in dance mode. Beat Sensors allow physical and emotional reactions to different styles of music--from slow ballads to lively pop tracks. Dance along as she rocks, twirls, and bounces to the beat. She'll even perform her own original songs.

Responds to Your Voice with Phrases, Jokes, and More
Eager to chat and make you laugh, this Fijit Friend features voice recognition, allowing her to identify over 30 voice commands and respond with more than 150 built-in phrases and jokes. When it's time for bed, wish your Fijit Friend a goodnight. Her belly will glow like a nightlight as she nods to sleep.

This Fijit Friend can also detect and respond to various media platforms, including mobile applications, webisodes, television commercials, and more.

What's in the Box
Willa Fijit Friend, five AA "Try-Me" batteries,



Walmart No.: 070085192

Customer Product Reviews

Rated 3.8 out of 5★ by 64reviewers.
Rated 5 out of 5★ by I love it. This toy is the best thing ever because nothing is better than this, it can talk to you and play with you at the same time. It makes you giggle and the best part is that it can dance :) Also you can plug in your music for Willa to dance to. And read the directions before you play with it, you only are supposed to say certain words like "Goodnight." Its squishy and she has a red belly button that you can push, tickle her, laugh with her, and sleep with her. It's the best thing ever invented (: 08/21/2011
Rated 2 out of 5★ by Cute... but not worth $50 These things are adorable. However, you must speak clearly and say exact phrases (it comes with a small list) for them to respond. Their interactions are pretty limited. Still, they are cute and my daughter loves its dance mode. It doesn't keep her entertained for very long. I suspect the price will drop a bit :) 07/18/2011
Rated 4 out of 5★ by Read before you play. My daughter couldn't wait to open the Fijit box. At first, we were not exactly sure how she worked. The instructions were wedged in the very back of the box behind a piece of cardboard. After reading through the instructions, the Fijit came to life. Fijit is very cute and my daughter is chatting up a storm with her. 08/16/2011
Rated 5 out of 5★ by Great toy, kept my kid entertained for hours! We had to read the instructions to understand how to interact with Willa. After a few tries, my daughter was hooked! 08/17/2011
Rated 3 out of 5★ by Better than expected I ordered this after reading all the bad reviews. I was prepared for my daughter to be disappointed. Initially it was all I expected until I changed the batteries. After that it worked SO much better. She is 4 and does have a problem occasionally with it - it doesn't always understand her. But overall I am satisfied. Her older sister got one too and loves it! My only complaint is price. It should be at least $10 cheaper. 08/28/2011
Rated 5 out of 5★ by Great toy for YOUNGER kids! After reading a lot of the reviews, I decided to buy this product for my two year old for her birthday, because she always wants to stop and play with the displays at local stores, AND SHE LOVES IT. A lot of reviews complained about the lack of variety in the functions--Which, to a two year old, doesn't matter. I get bored with it, but I'm 21 years old. I can understand why some of the older kids get bored, but my two year old LOVES dancing with her favorite songs, and talking to it. She's actually learned a lot of the phrases for the toy, because my boyfriend and I constantly say them to the robot, so she's learned to say them loud and clearly, and it understands her perfectly. Definitely not sad that I purchased it. I will say make sure you grab the instructions with all the key phrases, and put it somewhere easy to locate until you learn all the phrases, and just bite the bullet and put your OWN brand new batteries in it before you let your child play. The ones they send with the toy die almost immediately. But that's got nothing to do with the robot itself.She's had the toy for several months now, and it gets dropped, tossed into the toybox, and kicked occasionally when it's left out on the floor (shhh....), and it's holding up well. No scratches, and it still works like the day we opened it.Sorry that so many of you have had bad experiences, but I can't say the same!The only reason I gave it 4 stars out of 5 is because it was pretty expensive for a 2 year old, but It's SUPPOSED to be meant for older middle-ages kiddo's. I think their age bracket is definitely off a bit. Also, I'm not sure if it will grow with her, since it DOES have such limited functions; so while it may be good now, and for the upcoming years, when she hits school-age, I have a feeling it will be donated to goodwill, or thrown to the back of the closet with all of her other infant toys. We'll see, but that's my prediction.Hope this review helps all of you cautious buyers! If something breaks the first week, then yeah, send it back. Obviously it's faulty. Otherwise, I think it's a well-made, fun, entertaining product!! 10/31/2011
Rated 3 out of 5★ by is a fun toy-not that creative...but definitely fun. the main problem seems to be that the batteries are always running low so it won't respond to commands(at least the ones that take the most energy like dance with me)-this happens every day or two...perhaps rechargable batteries would help. 08/28/2011
Rated 5 out of 5★ by Great new toy for kids It always tough to find economically priced toys for our 10 year old. Seems like they are either +$100 or the inexpensive toys don't last 2 weeks. Bought this for our daughter and she absolutely loves this toy! Could not be more pleased. Quality is great and they functions are very easy to execute. Fantastic toy! 10/03/2011
See All Reviews

Product Warranty and Service Plan Options

Product warranty: See details

Gifting Plans

Financing Offers

Make the most of your shopping experience with the Walmart® MasterCard® or Walmart Credit Card.

Save $25 when you open a Walmart® Credit Card and spend $75 today.*

*Offer subject to credit approval

Learn More or Apply Now

Shipping & Delivery

Pricing Policy

About Our Prices

We strive to provide you with the lowest prices possible on as well as in our stores. However, sometimes a price online does not match the price in a store.'s prices may be either higher or lower than local store prices. Prices may also vary between stores. Our local stores do not honor pricing or competitor advertisements from outside of a store's local trade territory.