Ethics in Marketing: International Cases and Perspectives

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Paperback, Routledge, 2012, ISBN13 9780415783521, ISBN10 0415783526

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

Paperback, Routledge, 2012, ISBN13 9780415783521, ISBN10 0415783526

Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain.

Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Caterpillar, Coca Cola, Cadbury and Facebook are featured. The two introductory chapters cover initial and advanced perspectives on ethical and socially responsible marketing, in order to provide students with the necessary theoretical foundation to engage in ethical reasoning. A decision-making model is also presented, for use in the case analyses.

This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement to the readings for other marketing classes.

Specifications

Number of Pages: 171
Number in Series: 1
Original Languages: English
Author: Prothero, Andrea ,  Laczniak, Gene R. ,  Murphy, Patrick E.
Publisher: Taylor & Francis
Publication Date: March, 2012
ISBN-13: 9780415783521
Assembled Product Dimensions (L x W x H): 6.00 x 9.00 x 0.75 Inches
ISBN-10: 0415783526
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