Ethics in Marketing: International Cases and Perspectives

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Ethics in Marketing: International Cases and Perspectives

Format:  Paperback,

171 pages

Publisher: Taylor & Francis

Publish Date: Mar 2012

ISBN-13: 9780415783521

ISBN-10: 0415783526

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Book Information

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Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain.

Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Caterpillar, Coca Cola, Cadbury and Facebook are featured. The two introductory chapters cover initial and advanced perspectives on ethical and socially responsible marketing, in order to provide students with the necessary theoretical foundation to engage in ethical reasoning. A decision-making model is also presented, for use in the case analyses.

This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement to the readings for other marketing classes.

Specifications

Publisher: Taylor & Francis
Publish Date: Mar 2012
ISBN-13: 9780415783521
ISBN-10: 0415783526
Format: Paperback
Number of Pages: 171
Shipping Weight (in pounds): 0.78
Product in Inches (L x W x H): 6.0 x 9.0 x 0.75
Walmart No.: 9780415783521

Chapter outline

Perspectives for Ethical and Socially Responsible Marketing Decisions
Advanced Perspectives for Ethical and Socially Responsible Marketing Decisions
Decision Model, Sample Case (L'Oreal), Analysis and the Rest of the Story
Short Cases
Going Along to Get Along
Hunky Dory
Tracking down Counterfeits on eBay: Whose Responsibility is it?
Casas Bahia
Toys from China and the new Yum Burger Kids' Meal
Koodo in the Canadian Cell Phone Market
PETA
Drug Testing in India
Tough Decisions: Something to Snack on
Honest Tea and Coke: An Unlikely Couple
Long Cases
Another Day in Paradise?
Montenegro Electronics, Ltd.
Arctic Desert
Superior Services: Should Short Skirts Sell Software?
Facebook
Auchan (France)
A Young Pharmacist's Dilemma
TOMS: One for One Movement
Cadbury's Chocolate Bars: Not such a Sweet Smell of Success?
Caterpillar, Inc

Book description

Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain.

Ethics in Marketingcontains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book isits international dimensionalong withhigh-profile case studies that represent situations in European, North American, Chinese, Indian andSouth American companies. Well known multinationals like Caterpillar, Coca Cola, Cadbury and Facebook are featured. The two introductory chapters cover initial and advanced perspectives on ethical and socially responsible marketing, in order to provide students with the necessary theoretical foundation to engage in ethical reasoning. A decision-making model is also presented, for use in the case analyses.

This uniquecase-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement to the readings for other marketing classes.

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