Eco-Business: A Big-Brand Takeover of Sustainability

  • Share this:
Share with a friend
Sign into your email account to send this page to a friend:
Outlook or Apple Mail
or other default program
Walmart Gift Card
Put the fun of shopping in their hands with Walmart Gift Cards! Ship to Home or Send via email.
Advertisement
Advertisement

Eco-Business: A Big-Brand Takeover of Sustainability

Format:  Hardcover,

194 pages

Publisher: Mit Pr

Publish Date: Mar 2013

ISBN-13: 9780262018760

ISBN-10: 0262018764

Buy from Walmart

Shipping & Pickup
Online
$14.72

In stock for:

  • Store information not available.

Buy from Marketplace

Shipping & Additional Information

Book Information

The following content was provided by the publisher.

McDonald's promises to use only beef, coffee, fish, chicken, and cooking oil obtained from sustainable sources. Coca-Cola promises to achieve water neutrality. Unilever has set a deadline of 2020 to reach 100 percent sustainable agricultural sourcing. Walmart has pledged to become carbon neutral. Today, big-brand companies seem to be making commitments that go beyond the usual "greenwashing" efforts undertaken largely for public relations purposes. In "Eco-Business," Peter Dauvergne and Jane Lister examine this new corporate embrace of sustainability, its actual accomplishments, and the consequences for the environment. For many leading-brand companies, these corporate sustainability efforts go deep, reorienting central operations and extending through global supply chains. Yet, as Dauvergne and Lister point out, these companies are doing this not for the good of the planet but for their own profits and market share in a volatile, globalized economy. They are using sustainability as a business tool. Advocacy groups and governments are partnering with these companies, eager to reap the governance potential of eco-business efforts. But Dauvergne and Lister show that the acclaimed eco-efficiencies achieved by big-brand companies limit the potential for finding deeper solutions to pressing environmental problems and reinforce runaway consumption. Eco-business promotes the sustainability of big business, not the sustainability of life on Earth.

Specifications

Author:
Publisher: Mit Pr
Publish Date: Mar 2013
ISBN-13: 9780262018760
ISBN-10: 0262018764
Format: Hardcover
Number of Pages: 194
Shipping Weight (in pounds): 0.71
Product in Inches (L x W x H): 5.13 x 0.69 x 8.65

Chapter outline

Acknowledgmentsp. ix
The Politics of "Big-Brand Sustainabilityp. 1
The Rise of Eco-Businessp. 4
The Business of Eco-Businessp. 10
The Governance Power of Eco-Businessp. 16
Partnering with Powerp. 19
The Limits of Eco-Businessp. 22
A Branded Worldp. 26
The Eco-Business Settingp. 29
The Rise of Global Environmentalismp. 30
The Growth of Big Retailp. 33
Globalization of Productionp. 42
Scarcity and Instabilityp. 46
The Emerging Middle Classp. 48
Competing for the World's Eco-Businessp. 52
The Eco-Business Market Advantagep. 55
Bottom-Line Eco-Efficiencyp. 56
Top-Line Growthp. 74
Choosing Environment and Profit?p. 80
Eco-Business Tools of Supply-Chain Powerp. 83
Capturing Supply-Chain Valuep. 84
Managing Supply-Chain Risksp. 87
Eco-Business Tools for Supply-Chain Controlp. 93
The Rising Power of Eco-Businessp. 110
The Supply-Chain Eco-Business of Brand Growthp. 113
Securing Resourcesp. 114
Coercing and Cooperating for Added Valuep. 122
Rolling Back Pricesp. 125
Sustainable" Shippingp. 127
Connecting with Consumersp. 129
Scaling Up Eco-Businessp. 132
Eco-Business Governancep. 135
Big Brands' Governing Authorityp. 137
Leading and Guiding Businessp. 145
Keeping Pace with the Global Economyp. 154
Ecological Sustainabilityp. 158
Engaging with Eco-Businessp. 160
Notesp. 163
Further Readingsp. 183
Indexp. 191

Reviews

Review by Library Journal (2013-07-01)

Sustainability experts Dauvergne (director, Liu Inst. for Global Issues, Univ. of British Columbia; The Shadows of Consumption: Consequences for the Global Environment) and Lister (Liu Inst. for Global Issues; Corporate Social Responsibility and the State: International Approaches to Forest Co-Regulation) examine what business sustain ability means for both the environment and the "bottom line". By not targeting any one company or technique, the authors keep the focus on the overall picture while directly addressing issues such as "greenwashing", the practice by which companies deceptively promote the impression that their aims and policies are environmentally friendly.

The authors point out that a company's real mission is ensuring its own financial sustain ability and that consideration of any environmental benefit is a bonus. This authoritative book revolves around the politics of business e cosustain ability, looking at how sustain ability efforts confer market advantage and impact supply chains and how government and nonprofits are partnering with businesses to foster sustain ability.

Verdict: A remarkably hype- and jargon-free look at the pros and cons of today's corporate Deco-sustain ability movement. With the current interest in corporate social responsibility and supply chain transparency, this is a timely work. Recommended for all libraries.

-Susan Hurst, Miami Univ. Libs., Oxford, OH

(c) Copyright 2013. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

Book description

McDonald's promises to use only beef, coffee, fish, chicken, and cooking oil obtainedfrom sustainable sources. Coca-Cola promises to achieve water neutrality. Unilever has set adeadline of 2020 to reach 100 percent sustainable agricultural sourcing. Walmart has pledged tobecome carbon neutral. Today, big-brand companies seem to be making commitments that go beyond theusual "greenwashing" efforts undertaken largely for public relations purposes. In Eco-Business, Peter Dauvergne and Jane Lister examine this new corporate embraceof sustainability, its actual accomplishments, and the consequences for the environment.

For manyleading-brand companies, these corporate sustainability efforts go deep, reorienting centraloperations and extending through global supply chains. Yet, as Dauvergne and Lister point out, thesecompanies are doing this not for the good of the planet but for their own profits and market sharein a volatile, globalized economy. They are using sustainability as a business tool. Advocacy groupsand governments are partnering with these companies, eager to reap the governance potential ofeco-business efforts. But Dauvergne and Lister show that the acclaimed eco-efficiencies achieved bybig-brand companies limit the potential for finding deeper solutions to pressing environmentalproblems and reinforce runaway consumption. Eco-business promotes the sustainability of bigbusiness, not the sustainability of life on Earth.

Customer Product Reviews

 

Gifting Plans

Financing Offers

Enjoy Great Financing!

Make the most of your shopping experience with the Walmart Discover® or Walmart Credit Card.

Save $25 when you open a Walmart® Credit Card and spend $75 today.*

*Offer subject to credit approval

Learn More or Apply Now

No Payments + No Interest if Paid in Full in 6 Months!
Enjoy no payments for 6 months. You'll have 6 months with no payments, and no interest if paid in full within 6 months on orders over $250. Otherwise, interest will be charged from the original date of purchase. Bill Me Later is the quick, easy, secure way to buy online without using your credit card. Simply select Bill Me Later at checkout. Subject to credit approval.

See Terms