E-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online

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E-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online

Format:  Hardcover,

325 pages

Publisher: Amacom Books

Publish Date: May 2009

ISBN-13: 9780814414620

ISBN-10: 0814414621

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Book Information

The following content was provided by the publisher.
Whether you're running an online business or looking to expand the web presence of your brick-and-mortar company, you'll need surefire marketing techniques if you want to attract more customers and make the kind of money you deserve. Following on the success of "Internet Riches," top e-business entrepreneur and coach Scott Fox shares the powerful but simple marketing strategies that will propel your business to a whole new level of success. Combining inspiring stories with step-by-step instruction, "e-Riches 2.0 "reveals how to: - build a fan base around yourself, your product, and your business - build your email list - use the latest e-market-ing tools, including blogs, online video, email newsletters, search engine marketing, podcasting, keyword ads, auto-responders, affiliate programs, RSS feeds, Twitter, social bookmarking, and social networks like Facebook, LinkedIn, and MySpace - energize your online copywriting skills - pitch a news story...then be ready to convert visitors once it brings them to your site Packed with inspiring stories, insider secrets, and cutting-edge tools, this practical, money-making guide is your ticket to online success.

Specifications

Publisher: Amacom Books
Publish Date: May 2009
ISBN-13: 9780814414620
ISBN-10: 0814414621
Format: Hardcover
Number of Pages: 325
Shipping Weight (in pounds): 1.35
Product in Inches (L x W x H): 6.25 x 9.5 x 1.25

Chapter outline

Introduction: Marketing Your Way to e-Riches
21st Century Marketing: How The Rules Have Changed
My 9 Commandments for e-Riches Marketing Success
Quick Start Guide to Getting Your Business Online
E-Mail: Your #1 Sales Opportunity
Today's Best E-Mail Publishing Strategies
RSS Feeds: The Revolution Is Being Syndicated
Feed-Based E-Mail Services Cut Your Production Time in Half
Winning E-Mail List Building Strategies
Automatically Make More Money with E-Mail Autoresponders
Social Media Marketing Success Strategies
Online viral Marketing: Social Media Offers Word of Mouth on Steroids
Social Network Marketing Using Facebook, MySpace, and LinkedIn
Build Your Own Social Network Customer Community
The Viral Marketing Power of Social Bookmarking and Social News Sites
Attracting Customers With Blogs And Microblogs
Welcome to the Blogosphere
Microblogging with Twitter
New Online Public Relations And Promotions Tools
The Truth About Public Relations
The Public Relations Opportunity Matrix (PROM) System
Attracting Customers (and Search Engines) with Online Article Syndication
How "Freemiums" Giveaway Promotions Make Money Online
Profiting From Online Broadcasting
Customers Love Online Video
The New Marketing Power of Free Teleseminars and Webinars
Online Radio and Podcasts: Guest Interviews or Host Your Own
Bonus! Pay-Per-Click Keyword And Affiliate Program Advertising Strategies
Increase Your Sales with Search Engine Keyword Advertising
Affiliate Program Advertising: Meet Your New Worldwide Salesforce
Your Winning Online Marketing Strategy
Measuring Your Online Sales Success
Differentiation Strategies in a Competitive Online Marketplace
Conclusion: Let's Make It Happen
Appendix: Recommended Resources and Web Sites
Notes
Index
Acknowledgments

Book description

Whether you’re running an online business or looking to expand the web presence of your brick-and-mortar company, you'll need surefire marketing techniques if you want to attract more customers and make the kind of money you deserve. Following on the success of Internet Riches, top e-business entrepreneur and coach Scott Fox shares the powerful but simple marketing strategies that will propel your business to a whole new level of success. Combining inspiring stories with step-by-step instruction, e-Riches 2.0 reveals how to:

• build a fan base around yourself, your product, and your business

• build your email list

• use the latest e-market­ing tools, including blogs, online video, email newsletters, search engine marketing, podcasting, keyword ads, auto­responders, affiliate programs, RSS feeds, Twitter, social bookmarking, and social networks like Facebook, LinkedIn, and MySpace

• energize your online copywriting skills

• pitch a news story…then be ready to convert visitors once it brings them to your site

Packed with inspiring stories, insider secrets, and cutting-edge tools, this practical, money-making guide is your ticket to online success.

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