Differentiate or Die: Survival in Our Era of Killer Competition

Differentiate or Die: Survival in Our Era of Killer Competition
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Hardcover, John Wiley & Sons, 2008, ISBN13 9780470223390, ISBN10 0470223391

About this item

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.

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Publisher: Wiley & Sons, Incorporated, John
Publish Date: Mar 07, 2008
ISBN-13: 9780470223390
ISBN-10: 0470223391
Format: Hardcover
Number of Pages: 272
Written in: ENG
Shipping Weight (in pounds): 0.98
Product in Inches (L x W x H): 9.3 x 6.3 x 0.9
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