Contemporary Marketing, 2013 Update

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Contemporary Marketing, 2013 Update

Format:  Paperback,

669 pages

Publisher: Cengage Learning

Publish Date: Jan 2012

ISBN-13: 9781111579715

ISBN-10: 1111579717

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CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for the Principles of Marketing course. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new 2013 UPDATE continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.

Specifications

Author:
Publisher: Cengage Learning
Publish Date: Jan 2012
ISBN-13: 9781111579715
ISBN-10: 1111579717
Format: Paperback
Number of Pages: 669
Shipping Weight (in pounds): 3.7
Product in Inches (L x W x H): 8.9 x 1.0 x 10.8
Walmart No.: 9781111579715

Book description

CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for the Principles of Marketing course. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new 2013 UPDATE continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.

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