Rated 3.5 out of 5 by 35reviewers.
Rated 3 out of 5 by mslighty RED I bought this in hopes of a non fake red in my natural brown hair. I was happy with the results although the color was different than expected, looked a little fake. The overall feeling of my hair was amazing! It made it feel super soft and I had a way easier time styling it. My hair normally gets greasy after a couple hours and I would have to put it in a ponytail. But after using this I could wear it down all day and night! I plan on using this product again but in a different shade! 11/10/2010
Rated 5 out of 5 by ClassicMSS Great haircolor. I was hesitant to try this, let alone any at-home haircolor. I went a couple years without doing anything to my hair and it was an ashy, plain medium brown. My friend is a hairstylist at a salon so I let her do a red demi-permanent dye but it didn't really do anything, so she bleached some highlights and dyed them red (mostly around my face). Looked great until 2 weeks later when it faded to a gross red/orange. She dyed it again and this time it looked like a major difference between the red highlights and plain brown hair...just didn't look right. Anyway, I am so glad I decided to take matters into my own hands (sorry friend!). THANK GOD I researched online before buying this haircolor or I would've gone with a darker shade. Cinnaberry is amazing. I left it on for 15 minutes and it came out beautiful. It's like a gorgeous, somewhat dark red (with a little bit of a brown base)- it filled in the highlights so they have a faintly lighter, red glow, but it all looks like one beautiful color. I will definitely be buying this in a month or so to amp up the color, as I have well water and I'm sure it will fade - but this time, I can imagine it will fade beautifully, not orange or anything. It also made my hair SUPER shiny and soft! This color ROCKS!!!! 11/09/2010
Rated 1 out of 5 by dmills worst ever used I color my hair about avery 6 weeks in the fall I usualy go a little darker with alburn shades. I used this product and the results are the worst I have ever experinced. the shade was verry dark and a week later I have color rubbing off on to my clothes ruining them I will never in my life buy this brand again!!!compleatly dissatisfied 10/27/2010
Rated 4 out of 5 by PlainOme Dared to try a red Was a medium brown, I usually use Tweed or Suede, this time I wanted to go more red. Loved the color on the box - Cinnaberry. Mine turned out darker brown with burgundy red on top, the bottom 4 inches didn't take the color as well as the top 4 inches. My husband likes it but agrees it went darker and has too much brown. Will try a different shade next time. I will see how long the color stays. 10/23/2010