Clairol Natural Instincts 5R/22 Cinnaberry Medium Auburn Brown Kit

By: Clairol
Walmart #: 000260875
Clairol Natural Instincts 5R/22 Cinnaberry Medium Auburn Brown Kit
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  • Ammonia Free formula
  • Color lasts up to 6 weeks
  • About this item

    Natural Instincts system with Aloe, Vitamin E, & Coconut Oil - it's proven healthier-looking radiant color.

    Clairol Natural Instincts 5R/22 Cinnaberry Medium Auburn Brown Kit:

    • Natural Instincts is Ammonia Free formula, gives you healthier-looking*, radiant color and blends away gray in 10 minutes. Color lasts up to 6 weeks.
    • See radiant color, and feel touchable softness after coloring
    • Our demi-permanent Natural Instincts system with Aloe, Vitamin E, and Coconut Oil. It's proven less damaging
    • Lasts 28 shampoos
    • Professional advice from the Clairol experts: If you are not sure which shade to choose start with a lighter shade
    • Non-Permanent Hair Color


    Model No.: 8151900306
    Shipping Weight (in pounds): 0.65
    Product in Inches (L x W x H): 6.375 x 2.25 x 3.625
    Assembled in Country of Origin: USA or Imported
    Origin of Components: USA or Imported
    Walmart No.: 260875

    Customer reviews

    Customer Reviews | 681 reviews | 3.4 out of 5

    3.5 stars

    681 reviews | 3.4 out of 5

    5 stars
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    1 stars
    Would recommend to a friend



    23R (Raspberry Creme Medium Auburn) Review

    Customer review by JMHap

    4.0 stars by JMHap

    For reference: I bleached/lightened my hair before using this. My original hair color is black and was bleached to an orange/brown. This is a semi-perm dye; it only stains your hair and WILL NOT LIGHTEN IT. PROS: - vibrant color - smells pleasant - very easy to use - great conditioner (de-tangles hair and leaves it silky) - a lot of product (enough for thick/thin hair mid-way down the back or shorter) CONS: - hard to wash out (it takes 3-4 washes before the dye washes out) - small conditioner (compared to other semi-perm dyes, the conditioner was tiny) BEST FOR... - individuals with natural or pre-lightened dirty blonde - light brown hair (anything lighter will be too red; anything darker won't show) - individuals who wash their hair less than 4x a week (the color will last longer)

    Was this review helpful? (32) (3)
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    Would recommend to a friend? Yes
    Age:18 - 24
    Ownership:2 - 7 weeks
    A Repeat Offender

    Customer review by Spoken4r

    5.0 stars by Spoken4r

    I use this religiously!! I am 54 and have some stubborn grays right in front and after applying this color, not only is my hair more manageable but it feels healthier! Covers the gray nicely and love the conditioner that comes with it! I would not buy any other!!

    Was this review helpful? (23) (2)
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    Springfield, MO
    Would recommend to a friend? Yes
    Age:45 - 54
    Ownership:Longer than one year
    Usage:A few times per year
    Verified purchaser
    Verified purchaser
    Customer has been confirmed to have purchased the item from Walmart.
    Wonderful product

    Customer review by Graybegone

    5.0 stars by Graybegone

    I've been using Natural Instincts for years. Since I suffer from asthma, allergies and COPD, this is the ONLY hair coloring product I'm able to use. I love it. Easy to use, no chemical smell and it covers my gray beautifully. Thank you!

    Was this review helpful? (31) (7)
    Thank you! You have successfully submitted feedback for this review.
    Would recommend to a friend? Yes
    Ownership:Longer than one year
    Usage:Once per month
    1-3 of 676 total reviews See all

    Customer Q&A

    Questions & Answers
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    by Jess 3/12/2014
    3 answers
    • A. Hi Jess, Sounds like you’re looking to make a dramatic change in your color which is a great way to express your individuality! Depending on the circumstances; however, making drastic changes in hair color can prove challenging and we prefer to speak with you directly. Please call 1-800-252-4765 [1-800-CLAIROL] for a personal consultation with one of our Clairol color experts. They are thoroughly trained in all areas of hair coloring and hair care and are happy to help you determine your best possible options. Experts are always available Monday through Friday from 8:30 AM to 8:30 PM Saturday 9:00 AM to 6:00 PM, Eastern Time. Hope to hear from you soon! Alonda
      by TheClairolTeam5/27/2014
      Was this answer helpful? (1) (0)
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    • A. Yes, you can go darker, this brand will not lighted it though. It will even it out or give a nice blend if you have highlights. If you have 'root' growth you might get a root line if you go black. It would be better to dry a dark brown to even root to end if that is the case, then go darker. If it comes out bad, wash it several time right away. - A stylist told me to wash & dry several times instead of using an over abundance of shampoo once or twice. Let me know how it turns out.
      by Char332412/20/2014
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    • A. Yes, just get the color you want and follow directions.
      by CommunityAnswer12/20/2014
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    by Tessie 7/2/2014
    3 answers
    • A. Yes, level 2 non-permanent color means it will wash completely out within 24-28 washes.
      by CommunityAnswer2/20/2015
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    • A. In my experience it does wash out completely - I don't count the number of shampoos exactly - but judge on appearance as to when I re-apply this product, which is usually in 3 months and at least the 28 shampoos (typically a few more). ( I have used 2 different blonde shades to date.)
      by MsJBB2/20/2015
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    • A. Great question, Tessie! To answer your question let’s start with the basic difference between semi, demi and permanent hair color, otherwise know as level 1, 2 and 3: • Semi-permanent hair color lasts up to 8 washes and most shades will also blend the first signs of grey. • Demi-permanent is longer lasting, usually lasting up to 24-28 washes. They are great for blending away up to 50% grey hair. • For long lasting color, use permanent colorant. Permanent colorants are designed to cover 100% of grey hair and help enrich your natural hair color. You can use them to change your hair color slightly or dramatically. How long a demi permanent color stays in the hair depends on various factors. If you choose a shade darker than your natural hair color, the color will take longer to wash out and depending how dark it may not wash out. For the best results, I recommend following our shade guide on the Natural Instincts color pack and performing a 48 allergy and strand test prior to application. Our Color Experts can also help you choose the best color for you. They can be reached at 1-800-252-4765 Mon-Fri 8:30 am to 8:30 pm and Sat 9-6 EST. In as little as 10 minutes you’ll be on your way to great color and shine!! Hope this was helpful!! Cynthia
      by TheClairolTeam2/20/2015
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    1-3 of 19 questions See all

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