Chaotics: The Business of Managing and Marketing in the Age of Turbulence

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Chaotics: The Business of Managing and Marketing in the Age of Turbulence

Format:  Hardcover,

206 pages

Publisher: Amacom Books

Publish Date: May 2009

ISBN-13: 9780814415214

ISBN-10: 0814415210

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The following content was provided by the publisher.
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. "Chaotics" presents a revolutionary set of guidelines designed to help businesses: - detect sources of turbulence - prepare scenarios - predict resulting vulnerabilities and opportunities - develop responses to ensure long-term resilience and success - avoid risk while advancing the interests of the company - build flexibility into the balance sheet - price strategically - adjust products to meet new customer values - and more Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.


Publisher: Amacom Books
Publish Date: May 2009
ISBN-13: 9780814415214
ISBN-10: 0814415210
Format: Hardcover
Number of Pages: 206
Shipping Weight (in pounds): 1.04
Product in Inches (L x W x H): 6.35 x 0.92 x 9.21

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