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About this item
About this item
Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.
With contributions from leading brand experts around the world, this delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization.
|Contributed by:||Clifton, Rita|
|Contributed by:||Simmons, John|
|Publisher:||John Wiley & Sons Inc|
|Publish Date:||Apr 2009|
|Number of Pages:||284|
|Shipping Weight (in pounds):||2.0|
|Product in Inches (L x W x H):||5.8 x 1.02 x 8.7|
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