Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School

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Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School

Format:  Hardcover,

301 pages

Publisher: Perseus Distribution Services

Publish Date: Mar 2008

ISBN-13: 9780979777707

ISBN-10: 0979777704

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The following content was provided by the publisher.
Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know—like that physical activity boosts your brain power.

How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget—and so important to repeat new information? Is it true that men and women have different brains?

In Brain Rules, Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule—what scientists know for sure about how our brains work—and then offers transformative ideas for our daily lives.


Publisher: Perseus Distribution Services
Publish Date: Mar 2008
ISBN-13: 9780979777707
ISBN-10: 0979777704
Format: Hardcover
Number of Pages: 301
Shipping Weight (in pounds): 1.5
Product in Inches (L x W x H): 6.25 x 9.5 x 1.25

Chapter outline

Exercise Rule #1: Exercise boosts brain power
Our brains love motion
The incredible test-score booster
Will you age like Jim or like Frank?
How oxygen builds roads for the brain
Survival Rule #2: The human brain evolved, too
What's uniquely human about us
A brilliant survival strategy
Meet your brain
How we conquered the world
Wiring Rule #3: Every brain is wired differently
Neurons slide, slither, and split
Experience makes the difference
Furious brain development not once, but twice
The Jennifer Aniston neuron
Attention Rule #4: We don't pay attention to boring things
Emotion matters
Why there is no such thing as multitasking
We pay great attention to threats, sex, and pattern matching
The brain needs a break!
Short-term memory Rule #5: Repeat to remember
Memories are volatile
How details become splattered across the insides of our brains
How the brain pieces them back together again
Where memories go
Long-term memory Rule #6: Remember to repeat
If you don't repeat this within 30 seconds, you'll forget it
Spaced repetition cycles are key to remembering
When floating in water could help your memory
Sleep Rule #7: Sleep well, think well
The brain doesn't sleep to rest
Two armies at war in your head
How to improve your performance 34 percent in 26 minutes
Which bird are you?
Sleep on it!
Stress Rule #8: Stressed brains don't learn the same way
Stress is good, stress is bad
A villain and a hero in the toxic-stress battle
Why the home matters to the workplace
Marriage intervention for happy couples
Sensory integration Rule #9: Stimulate more of the senses
Lessons from a nightclub
How and why all of our senses work together
Multisensory learning means better remembering
What's that smell?
Vision Rule #10: Vision trumps all other senses
Playing tricks on wine tasters
You see what your brain wants to see, and it likes to make stuff up
Throw out your PowerPoint
Gender Rule #11: Male and female brains are different
Sexing humans
The difference between little girl best friends and little boy best friends
Men favor gist when stressed; women favor details
A forgetting drug
Exploration Rule #12: We are powerful and natural explorers
Babies are great scientists
Exploration is aggressive
Monkey see, monkey do
Curiosity is everything

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