Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World

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Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World

Format:  Paperback,

413 pages

Publisher: Penguin Group USA

Publish Date: Mar 2008

ISBN-13: 9781583333037

ISBN-10: 1583333037

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Book Information

The following content was provided by the publisher.
Read Diane McEachern's posts on the Penguin Blog.
Protecting our environment is one of the biggest issues facing our planet today. But how do we solve a problem that can seem overwhelming-even hopeless? As Diane MacEachern argues in "Big Green Purse," the best way to fight the industries that pollute the planet, thereby changing the marketplace forever, is to mobilize the most powerful consumer force in the world-women.
MacEachern's message is simple but revolutionary. If women harness the "power of their purse" and intentionally shift their spending money to commodities that have the greatest environmental benefit, they can create a cleaner, greener world. Spirited and informative, this book:
- targets twenty commodities-cars, cosmetics, coffee, food, paper products, appliances, cleansers, and more-where women's dollars can make a dramatic difference;
- provides easy-to-follow guidelines and lists so women can choose the greenest option regardless of what they're buying, along with recommended companies they should support;
- encourages women to spend wisely by explaining what's worth the premium price some green products cost, what's not, and when they shouldn't spend money at all; and
- differentiates between products that are actually "green" and those that are simply marketed as "ecofriendly."
Whether readers want to start with small changes or are ready to devote the majority of their budget to green products, MacEachern offers concrete and immediate ways that women can take action and make a difference. Empowering and enlightening, "Big Green Purse" will become the "green shopping bible" for women everywhere who are asking, "What can I do? "

Specifications

Author:
Publisher: Penguin Group USA
Publish Date: Mar 2008
ISBN-13: 9781583333037
ISBN-10: 1583333037
Format: Paperback
Number of Pages: 413
Shipping Weight (in pounds): 1.62
Product in Inches (L x W x H): 7.46 x 1.09 x 9.27

Chapter outline

Introductionp. ix
If It Can Happen to an Alligator, Can It Happen to Your Son? Why Your Big Green Purse Mattersp. 1
Cutting Through the Confusion: The Big Green Purse Principlesp. 23
Beauty...or the Beast? Cosmetics and Personal-Care Productsp. 45
Car Talk...and More: Driving and Transportationp. 79
Hot Stuff: Coffee, Tea, Cocoa-and the Skinny on Chocolatep. 119
We Are What We Eat: Fruits, Veggies, Dairy, Meat, Poultry, and Seafoodp. 145
Clean and Green: Cleansers, Scrubs, Polishes, and Freshenersp. 185
Eco Chic: Clothing, Accessories, and Jewelryp. 213
Garden of Eden: Lawn, Garden, and Patiop. 247
Kid Stuff: Babies' and Children's Food, Gear, and Toysp. 281
Plugged In: Lights, Appliances, and Electronicsp. 317
Home, Green Home: Furniture, Paint, Flooring, and Fabricsp. 351
Acknowledgmentsp. 375
The Big Green Purse "Little Black Bookp. 377
Notesp. 383
Indexp. 401

Book description

Read Diane McEachern's posts on the Penguin Blog.

Protecting our environment is one of the biggest issues facing our planet today. But how do we solve a problem that can seem overwhelming-even hopeless? As Diane MacEachern argues in Big Green Purse, the best way to fight the industries that pollute the planet, thereby changing the marketplace forever, is to mobilize the most powerful consumer force in the world-women.

MacEachern's message is simple but revolutionary. If women harness the "power of their purse" and intentionally shift their spending money to commodities that have the greatest environmental benefit, they can create a cleaner, greener world. Spirited and informative, this book:

- targets twenty commodities-cars, cosmetics, coffee, food, paper products, appliances, cleansers, and more-where women's dollars can make a dramatic difference;

- provides easy-to-follow guidelines and lists so women can choose the greenest option regardless of what they're buying, along with recommended companies they should support;

- encourages women to spend wisely by explaining what's worth the premium price some green products cost, what's not, and when they shouldn't spend money at all; and

- differentiates between products that are actually "green" and those that are simply marketed as "ecofriendly".

Whether readers want to start with small changes or are ready to devote the majority of their budget to green products, MacEachern offers concrete and immediate ways that women can take action and make a difference. Empowering and enlightening, Big Green Purse will become the "green shopping bible" for women everywhere who are asking, "What can I do? "

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