Basic Marketing Research: Customer Insights and Managerial Action

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Basic Marketing Research: Customer Insights and Managerial Action

Format:  Hardcover,

478 pages

Publisher: Cengage Learning

Publish Date: Nov 2013

ISBN-13: 9781133188544

ISBN-10: 1133188540

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The following content was provided by the publisher.
Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.

Specifications

Publisher: Cengage Learning
Publish Date: Nov 2013
ISBN-13: 9781133188544
ISBN-10: 1133188540
Format: Hardcover
Number of Pages: 478
Shipping Weight (in pounds): 2.85
Product in Inches (L x W x H): 8.75 x 11.0 x 1.0

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