And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want

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And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want

Format:  Hardcover,

270 pages

Publisher: John Wiley & Sons

Publish Date: Sep 2010

ISBN-13: 9780470601761

ISBN-10: 0470601760

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The following content was provided by the publisher.
Combine social media with traditional marketing techniques for breakthrough results

While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. "And the Clients Went Wild " gives you the tools to take an eclectic approach and pick the best, most wildly successful marketing methods--traditional, online, or both--to win at a given marketing goal. And, whether by means of Facebook, Twitter, streaming video, or by old-fashioned word of mouth, public relations, or personal sales skill, the goal is to win, right?Find real-life examples of success from some of today's best businessesShows how to integrate and benefit from both traditional and new marketing methodsUses the proven business growth strategy Red Zone Marketing(R) as a central conceptAuthor has proven the concepts successful in her work for numerous major clients

Don't throw out tried and true marketing techniques just for the sake of the new. Do what works Perfect your marketing mix and win with "And the Clients Went Wild "

Specifications

Author:
Publisher: John Wiley & Sons
Publish Date: Sep 2010
ISBN-13: 9780470601761
ISBN-10: 0470601760
Format: Hardcover
Number of Pages: 270
Shipping Weight (in pounds): 1.07
Product in Inches (L x W x H): 6.32 x 0.98 x 9.1

Chapter outline

Acknowledgmentsp. xi
Introductionp. xiii
Executive Summary: The Five Core Principles for Turning Clients and Prospects into Raving Fansp. 1
The Principlesp. 5
First Principle: What Are You Doing that No One Else Is Doing?: Build Client Delight Through Your Differentiationp. 7
Second Principle: Focus Your Marketing on Benefits, Results, and a Call to Action: What's Really in It for Themp. 18
Third Principle: Go Viral!: Create Memorable Impactful Messaging Worthy of a Pass-Alongp. 27
Fourth Principle: Leverage Your Business Network for Incremental Growth: Find and Cultivate Centers of Influence to Move Your Message Fastp. 37
Fifth Principle: The Critical Importance of Execution in Your Game Plan: Good Execution Is Better than Good Strategyp. 53
The Playbook: Online and Traditional Marketing Techniquesp. 61
Create a Playbook that Fits Your Business and Your Personality: Design Your Own Marketing Action Planp. 63
Build a Brand Identity on a Shoestring Budget: Spending Time Effectively Can Be Worth More Than Moneyp. 101
Find Your Niche: Corner the Market One Segment at a Time!p. 113
Techniques for Creating a Memorable Experience: Give 'Em Something to Talk About!p. 122
Your Best Prospects Come from Referrals: Scripts and Strategies for Increasing Your Introductions to Othersp. 134
My Web Site Is Working!: Turn a Bland Site and Your Internet Presence into a Moneymakerp. 147
Social Media: Effective Strategies that Don't Consume All of Your Timep. 160
Permission-Based Marketing: Strategies for Successful E-Mail and E-Newslettersp. 174
Traditional Marketing Still Works: TV and Cable Advertising, Newspaper, and Other Mediums that Still Cause People to Buyp. 187
Direct Mail: Simple Principles for Gaining Sales from Good Old-Fashioned Mailp. 196
Events and Seminars: Creating Buzz and Sales Through Group Presentationsp. 209
Media Methods to Gain Celebrity Status: Take Advantage of Hot Topics, Timely Events, and Unique Twists to Attract Attentionp. 226
Special Tactics for Financial Advisors: Ten Specific Strategies Working Todayp. 241
Notesp. 255
Indexp. 257

Book description

Combine social media with traditional marketing techniques for breakthrough results!

While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most wildly successful marketing methods--traditional, online, or both--to win at a given marketing goal.

And, whether by means of Facebook, Twitter, streaming video, or by old-fashioned word of mouth, public relations, or personal sales skill, the goal is to win, right?

  • Find real-life examples of success from some of today's best businesses
  • Shows how to integrate and benefit from both traditional and new marketing methods
  • Uses the proven business growth strategy Red Zone Marketing as a central concept
  • Author has proven the concepts successful in her work for numerous major clients

Don't throw out tried and true marketing techniques just for the sake of the new. Do what works! Perfect your marketing mix and win with And the Clients Went Wild!

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