All You Need Is a Good Idea!: How to Create Marketing Messages That Actually Get Results

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All You Need Is a Good Idea!: How to Create Marketing Messages That Actually Get Results

Format:  Hardcover,

236 pages

Publisher: John Wiley & Sons Inc

Publish Date: May 2008

ISBN-13: 9780470237915

ISBN-10: 0470237910

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The following content was provided by the publisher.
In "All You Need Is a Good Idea," Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for your business. Perfect for entrepreneurs and small business owners?or operators of any size business, for that matter?this valuable marketing resource will help any business stand out in the marketplace, build bigger market share, gain publicity, and scare the pants off the competition. This book is the perfect guide to creating truly powerful marketing messages.

Specifications

Author:
Publisher: John Wiley & Sons Inc
Publish Date: May 2008
ISBN-13: 9780470237915
ISBN-10: 0470237910
Format: Hardcover
Number of Pages: 236
Shipping Weight (in pounds): 2.0
Product in Inches (L x W x H): 6.44 x 0.99 x 9.14

Chapter outline

The Blank Pagep. xiii
Acknowledgmentsp. xv
Prefacep. xix
Introductionp. xxiii
About the Titlep. 1
Case History: Total Cerealp. 7
The Power of an Ideap. 9
Case History: Sharp Watchesp. 17
Who Do You Think You Are, Anyway?p. 21
Case History: Porte Advertisingp. 24
Where Are You Going?p. 29
Case History: Ralston Purina's Hero Dog Foodp. 38
Work Very Hard. Oncep. 43
Case History: Oxydol Detergentp. 46
Where Do You Find A Good Idea?p. 51
Case History: Prevent Blindness NYp. 59
Case History: Kangol Capsp. 61
Being Clear Is a Good Ideap. 63
Case History: Dallas BBQp. 69
Taking an Idea from Nice to Goodp. 75
Case History: Legion Paperp. 80
Don't Talk So Muchp. 83
Case History: Paradigm Vision Video Conferencingp. 90
Relevant Shockp. 95
Case History: Frigidaire Washing Machinesp. 100
Case History: The American Arbitration Associationp. 102
Lost Your Voice?p. 105
Case History: The Stage Delip. 108
Use the Whole Carcassp. 115
Case History: ClearVision Opticalp. 123
Trust Your Tummy-But Don't Fall in Lovep. 127
Case History: Vaseline Petroleum Jellyp. 130
Case History: Anacinp. 134
What's in a Name?p. 139
Case History: Rapid Park Garagesp. 146
Pecked to Death by Ducksp. 151
Case History: Drambuie Liqueurp. 154
Little Things Can Mean a Lotp. 161
A (Little) Case History: Host Apparelp. 172
When Is a Good Idea Not a Good Idea?p. 175
Case History: Your Phufkelp. 181
Don't Be Shyp. 187
Four Words That Will Guarantee Your Financial Successp. 197
How Did You Do?p. 207
How Did I Do?p. 219
Indexp. 227

Book description

In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for your business. Perfect for entrepreneurs and small business owners? or operators of any size business, for that matter? this valuable marketing resource will help any business stand out in the marketplace, build bigger market share, gain publicity, and scare the pants off the competition. This book is the perfect guide to creating truly powerful marketing messages.

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