Internet Marketing Revealed: The Complete Guide to Becoming an Internet Marketing Expert

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Internet Marketing Revealed: The Complete Guide to Becoming an Internet Marketing Expert

Format:  Paperback,

336 pages

Publisher: Atlantic Publishing Company (FL)

Publish Date: Jul 2008

ISBN-13: 9781601382658

ISBN-10: 1601382650

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Book Information

The following content was provided by the publisher.
This is a carefully-tested, well-crafted, and complete tutorial on a subject vital to Web developers and marketers. This book teaches the fundamentals of online marketing implementation, including Internet strategy planning, the secrets of search engine optimisation (SEO), successful techniques to be first on Google and Yahoo search engines, vertical portals, effective online advertising, and innovative e-commerce development. This book will help you understand the e-business revolution as it provides strong evidence and practical direction in a friendly and easy-to-use self-study guide. Respected author and educator Miguel Todaro has created a complete introduction to Internet marketing that is informative, clear, and insightful. The book is the result of several years of research and deep professional experience implementing online solutions for major corporations. Written in an instructive way, you will find fundamental concepts explained along with detailed diagrams. Many short examples illustrate just one or two concepts at a time, encouraging you to master new topics by immediately putting them to use. Finally, you will learn and understand why large and mid-size corporations in North America have redistributed more than $15 billion of their advertising budgets from traditional promotional activities to Internet marketing initiatives. Discover why online users spent more than $112 billion last year (U.S. and Canada) and how you can be part of this successful business highway that is redefining the future of the world's digital economy.

Specifications

Author:
Publisher: Atlantic Publishing Company (FL)
Publish Date: Jul 2008
ISBN-13: 9781601382658
ISBN-10: 1601382650
Format: Paperback
Number of Pages: 336
Shipping Weight (in pounds): 0.8
Product in Inches (L x W x H): 5.9 x 1.1 x 8.8

Chapter outline

Dedicationp. 3
Acknowledgementsp. 3
Prefacep. 9
Introduction to Internet Marketingp. 13
Introduction to SEOp. 35
Keywords, the Cornerstone of a Successful SEOp. 51
Optimization of Web Pagesp. 71
Submissionp. 97
Link Popularity & SEO Rankingsp. 111
Introduction to PPC Campaignsp. 123
First Stage of Sponsored Resultsp. 135
Keywords for PPC Campaignsp. 143
Writing Profitable PPC Adsp. 157
PPC Ad Optimizationp. 177
Newslettersp. 195
Direct E-Mail Marketingp. 213
Powerful Press Campaignsp. 225
Internet Marketing Integrationp. 247
E-commerce Strategy & Developmentp. 261
The Shopping Cartp. 279
CMS Under the Magnifying Glassp. 283
Traffic Markersp. 291
Last Notion Before Goodbyep. 297
Flash & SEOp. 299
Drop Shipping Techniquep. 307
Content Management System [CMS]p. 311
Bibliographyp. 319
About the Authorp. 321
Glossaryp. 323
Indexp. 335

Book description

This is a carefully-tested, well-crafted, and complete tutorial on a subject vital to Web developers and marketers. This book teaches the fundamentals of online marketing implementation, including Internet strategy planning, the secrets of search engine optimisation (SEO), successful techniques to be first on Google and Yahoo! search engines, vertical portals, effective online advertising, and innovative e-commerce development. This book will help you understand the e-business revolution as it provides strong evidence and practical direction in a friendly and easy-to-use self-study guide.

Respected author and educator Miguel Todaro has created a complete introduction to Internet marketing that is informative, clear, and insightful. The book is the result of several years of research and deep professional experience implementing online solutions for major corporations. Written in an instructive way, you will find fundamental concepts explained along with detailed diagrams. Many short examples illustrate just one or two concepts at a time, encouraging you to master new topics by immediately putting them to use.

Finally, you will learn and understand why large and mid-size corporations in North America have redistributed more than $15 billion of their advertising budgets from traditional promotional activities to Internet marketing initiatives. Discover why online users spent more than $112 billion last year (U.S. and Canada) and how you can be part of this successful business highway that is redefining the future of the world's digital economy.

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