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Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches.
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|Publisher:||Thames & Hudson|
|Publish Date:||Jun 23, 2008|
|Number of Pages:||272|
|Shipping Weight (in pounds):||3.25|
|Product in Inches (L x W x H):||11.3 x 10.0 x 0.9|
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