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A "New York Times" Consumed columnist looks at the convergence of marketing and culture in contemporary life. Using profiles of brands old and new, he demonstrates the ways in which buyers adopt products, not just as consumer choices, but as conscious expressions of their identities.
| Author: |
Walker, Rob
|
| Publisher: |
Random House Inc |
| Publish Date: |
Jun 2008 |
| ISBN-13: |
9781400063918 |
| ISBN-10: |
1400063914 |
| Format: |
Hardcover |
| Number of Pages: |
291 |
| Shipping Weight (in pounds): |
1.2
|
| Product in Inches (L x W x H): |
6.42 x 1.05 x 9.28
|
| Wal-Mart No.: |
9781400063918 |