Praise for "Buying In
""Walker ... makes a startling claim: Far from being immune to advertising, as many people think, American consumers are increasingly active participants in the marketing process. ... He] leads readers through a series of lucid case studies to demonstrate that, in many cases, consumers actively participate in infusing a brand with meaning. ... Convincing." -- Jay Dixit, "The Washington Post
"Walker lays out his theory in well-written, entertaining detail." -- Seth Stevenson, "Slate
""Buying In "delves into the attitudes of the global consumer in the age of plenty, and, well, we aren't too pretty. Walker carries the reader on a frenetically paced tour of senseless consumption spanning from Viking ranges to custom high-tops." -- Robert Blinn, Core77
"Rob Walker is one smart shopper." -- Jen Trolio, ReadyMade
"The most trenchant psychoanalyst of our consumer selves is Rob Walker. This is a fresh and fascinating exploration of the places where material culture and identity intersect."
-Michael Pollan, author of "In Defense of Food "
"This book has vast social implications, far beyond the fields of marketing and branding. It obliterates our old paradigm of companies (the bad guys) corrupting our children (the innocents) via commercials. In this new world, media-literate young people freely and willingly co-opt the brands, and most companies are clueless bystanders desperate to keep up. I really don't know if this is good news or bad news, but I can say, with certainty, that this book is a must-read."
-Po Bronson, author of "What Should I Do with My Life? "
"Rob Walker is a gift. He shows that in our shattered, scattered world, powerful brands are existential, insinuating themselves into the human q
|Publisher:||Random House Inc|
|Publish Date:||Jun 2008|
|Number of Pages:||291|
|Shipping Weight (in pounds):||1.2|
|Product in Inches (L x W x H):||6.42 x 1.05 x 9.28|
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