The End of Fashion: How Marketing Changed the Clothing Business Forever

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The End of Fashion: How Marketing Changed the Clothing Business Forever

Format:  Paperback,

352 pages

Publisher: Harpercollins

Publish Date: Sep 2000

ISBN-13: 9780060958206

ISBN-10: 0060958200

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The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers, the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.

Specifications

Publisher: Harpercollins
Publish Date: Sep 2000
ISBN-13: 9780060958206
ISBN-10: 0060958200
Format: Paperback
Number of Pages: 352
Shipping Weight (in pounds): 0.6
Product in Inches (L x W x H): 5.25 x 7.75 x 0.25

Book description

The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers, the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.

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