The Tipping Point: How Little Things Can Make a Big Difference
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An introduction to the Tipping Point theory--first presented in a series of articles in "The New Yorker"--explains how minor changes in ideas and products can increase their popularity and how small adjustments in one's immediate environment can alter group behavior
This celebrated New York Times bestseller -- now poised to reach an even wider audience in paperback -- is a book that is changing the way Americans think about selling products and disseminating ideas.
|Number of Pages:||279|
|Primary Shelf ID:||583627|
|Publisher:||Little Brown & Co|
|Publication Date:||March, 2000|
|Digital Video Formats:||Hardcover|
|Assembled Product Dimensions (L x W x H):||5.75 x 8.25 x 1.00 Inches|
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