L'Oreal Paris Superior Preference Hair Color

$8.07 - $11.80
$8.07 - $11.80
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  • Fade-defying color + shine system
  • Up to 8 weeks of color vibrancy
  • Rich Luminous Conditioning
  • Customers also considered

    About this item

    Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

    Experience L'Oreal Paris Superior Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color-protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV Filter helps keep first-day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy.

    About this item

    Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

    Experience L'Oreal Paris Superior Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color-protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV Filter helps keep first-day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy.

    L'Oreal Paris Superior Preference Hair Color:

    • Permanent , Level 3
    • Up to 8 weeks of color
    • Includes a UV filter for color vibrancy
    • Provides maximum gray coverage
    • Contains natural ingredients such as Vitamin E and golden camelina oil
    • Root to tip coverage that will not fade, turn brassy or dull
    • Includes: color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator and insert

    Warnings: 

    Warning Text: Usage Advisory-Safety Warnings; Important: Hair Color Can Cause An Allergic Reaction Which, In Certain Rare Cases, Can Be Severe. Therefore, You Must Follow These Precautions: Do Not Use If: You Have Already Had A Reaction To A Hair Color Product; You Have A Sensitive, Itchy, Or Damaged Scalp. If You Have A Tattoo, The Risks Of Allergic Reaction May Be Increased. Perform A Skin Allergy Test 48 Hours Before Each Use Of This Product (See Insert). Remember To Buy Your Product 2 Days Ahead Of Time. Avoid Contact Of This Product With Eyes And Skin. If Product Gets Into Eyes, Rinse Immediately. Wear Gloves Provided In Kit. Thoroughly Rinse Hair After Application. Do Not Use Over Compound Henna Or Progressive Color. Keep Out Of Reach Of Children. Do Not Apply On Children. Caution: This Product Contains Ingredients Which May Cause Skin Irritation On Certain Individuals And A Preliminary Test According To Accompanying Directions Should First Be Made. This Product Must Not Be Used For Dyeing The Eyelashes Or Eyebrows; To Do So May Cause Blindness. Read And Follow The Insert Hair Color Can Cause An Allergic Reaction Which, In Certain Rare Cases, Can Be Severe. Therefore, You Must Follow These Precautions: Do Not Use If: You Have Already Had A Reaction To A Hair Color Product; You Have A Sensitive, Itchy, Or Damaged Scalp. If You Have A Tattoo, The Risks Of Allergic Reaction May Be Increased. Perform A Skin Allergy Test 48 Hours Before Each Use Of This Product (See Insert). Remember To Buy Your Product 2 Days Ahead Of Time. Avoid Contact Of This Product With Eyes And Skin. If Product Gets Into Eyes, Rinse Immediately. Wear Gloves Provided In Kit. Thoroughly Rinse Hair After Application. Do Not Use Over Compound Henna Or Progressive Color. Keep Out Of Reach Of Children. Do Not Apply On Children. Caution: This Product Contains Ingredients Which May Cause Skin Irritation On Certain Individuals And A Preliminary Test According To Accompanying Directions Should First Be Made. This Product Must Not Be Used For Dyeing The Eyelashes Or Eyebrows; To Do So May Cause Blindness.

    Ingredients: 

    Ingredients: Color Gel: Aqua/Water, Trideceth-2 Carboxamide Mea, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2-Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, Pentasodium Pentatate, Ammonium Acetate, Parfum/Fragrance, P-Phenylenediamine, Sodium Metabisulfate, Resorcinol, 2-Methylresorcinol, Erythorbic Acid, Phenyl Methyl Pyrazolone, M-Aminophenol, P-Aminophenol, Alpha-Isomethyl Ionine, 6-Hyroxyindole, Eugenol, Linalool, Citronellol, F.I.L. #D9498/1 U.S. Patent: 5,279,620. Color Optimizing Creme: Aqua/Water, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide Mea, Ceteareth-30, Glycerin, Pentasodium Pentatate, Sodium Stannate, Tetrasodium Pyrophosphate F.I.L. #D56/21. Care Supreme Conditioner: Aqua/Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/Candelilla Wax, Aminodimethicone, Cetyl Esters, Isopropyl Alcohol, Parfum/Fragrance, Methylparaben, Trideceth-12, Hexyl Cinnamal, Linalool, Benzyl Alcohol, Chlorhexidine Dihydrochloride, Cetrimonium Chloride, Butylphenyl Methylproponal, Limnene, Amyl Cinnamal, PPG-5-Ceteth-20, Geraniol, Benzyl Benzoate, Oleth-10, Ctronellol, Disodium Cocoamphodipropionate, Alpha-Isomethyl Ionine, Lecithin, Cinnamyl Alcohol, Phosphoric Acid, Tocopherol, Ethylhexyl Salicylate, Phonoxyethanol, Methyl-2-Octynoate, Ethylparaben, F.T.L. #D8262/1 U.S. Patents 6,015,574; 6,221,389. Color Gel: Aqua/Water, Trideceth-2 Carboxamide Mea, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2-Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, Pentasodium Pentatate, Ammonium Acetate, Parfum/Fragrance, P-Phenylenediamine, Sodium Metabisulfate, Resorcinol, 2-Methylresorcinol, Erythorbic Acid, Phenyl Methyl Pyrazolone, M-Aminophenol, P-Aminophenol, Alpha-Isomethyl Ionine, 6-Hyroxyindole, Eugenol, Linalool, Ctronellol, F.I.L. #D9498/1 U.S. Patent: 5,279,620. Color Optimizing Creme: Aqua/Water, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide Mea, Ceteareth-30, Glycerin, Pentasodium Pentatate, Sodium Stannate, Tetrasodium Pyrophosphate F.I.L. #D56/21. Care Supreme Conditioner: Aqua/Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/Candelilla Wax, Aminodimethicone, Cetyl Esters, Isopropyl Alcohol, Parfum/Fragrance, Methylparaben, Trideceth-12, Hexyl Cinnamal, Linalool, Benzyl Alcohol, Chlorhexidine Dihydrochloride, Cetrimonium Chloride, Butylphenyl Methylproponal, Limnene, Amyl Cinnamal, PPG-5-Ceteth-20, Geraniol, Benzyl Benzoate, Oleth-10, Ctronellol, Disodium Cocoamphodipropionate, Alpha-Isomethyl Ionine, Lecithin, Cinnamyl Alcohol, Phosphoric Acid, Tocopherol, Ethylhexyl Salicylate, Phonoxyethanol, Methyl-2-Octynoate, Ethylparaben, F.T.L. #D8262/1 U.S. Patents 6,015,574; 6,221,389

    Directions: 

    Instructions: For Best Results, Stay Within 2 Shades Lighter Or Darker Than Your Natural Hair Color.

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    Specifications

    Color: Gold
    Gender: Women
    Hair Type: Normal
    Count: 1 Kit
    Size: 1
    Form: Hair Kit
    Brand: L'Oreal
    Assembled Product Dimensions (L x W x H): 10.88 x 2.82 x 6.75 IN
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    Comparison Table

    Brand Image
    FORM
    FORM
    GRAY COVERAGE
    GRAY COVERAGE
    PERMANENCY
    PERMANENCY
    COLOR RESULT
    COLOR RESULT
    CHOOSE THIS BRAND FOR:
    CHOOSE THIS BRAND FOR:
    Superior Preference
     
    Liquid Gel
    Liquid Gel
    Blends away gray
    Blends away gray
    Permanent
    Permanent
    Luminous color full of tones and reflects
    Luminous color full of tones and reflects
    Fade-defying color and shine
    Fade-defying color and shine
    Féria
     
    Liquid Gel
    Liquid Gel
    Not Recommended
    Not Recommended
    Permanent
    Permanent
    Multi-faceted, shimmering color with 3X highlights
    Multi-faceted, shimmering color with 3X highlights
    Bold, fashion-inspired looks
    Bold, fashion-inspired looks
    Excellence Crème
     
    Crème
    Crème
    100% coverage even on stubborn grays
    100% coverage even on stubborn grays
    Permanent
    Permanent
    Rich, uniform color
    Rich, uniform color
    Maxmium gray coverage
    Maxmium gray coverage
    Age Perfect
     
    Crème
    Crème
    For Predominantly Gray hair (75% or more)
    For Predominantly Gray hair (75% or more)
    Permanent
    Permanent
    Layered tones, skin-flattering color
    Layered tones, skin-flattering color
    Specifically Designed For Mature hair
    Specifically Designed For Mature hair
    Root Cover Up
     
    Aerosol Spray
    Aerosol Spray
    100%
    100%
    Temporary
    Temporary
    Quick and easy gray coverage. Lasts until your next shampoo
    Quick and easy gray coverage. Lasts until your next shampoo
    3 Seconds to Flawless Roots
    3 Seconds to Flawless Roots
    Preference Mousse Absolue
     
    Mousse
    Mousse
    Up to 75%
    Up to 75%
    Permanent
    Permanent
    Fresh, brilliant, multi-tonal color
    Fresh, brilliant, multi-tonal color
    Automatic & reusable haircolor
    Automatic & reusable haircolor
    Show

    Customer Reviews

    Customer Reviews | 594 reviews | 3.8 out of 5

    4.0 stars

    594 reviews | 3.8 out of 5

    4.0 stars

    594 reviews | 3.8 out of 5

    69%
    Would recommend to a friend
    5 stars
    326
    4 stars
    81
    3 stars
    38
    2 stars
    30
    1 stars
    119
    1-5 of 587 total reviews
    69%
    Would recommend to a friend

    Age

    Gender

    VERY NATURAL
    10/10/2012

    Customer review by Nancy27

    5.0 stars 10/10/2012 by Nancy27
    by Nancy27

    I used the Loreal paris superior preference Medium ash brown on my hair , before applying the dye my hair was very washed out looking from previously putting on nice and easy light ash brown which didnt last long and left it dull and with a orange tint :/ after using this my hair is finnly back to my natural medium brown hair color. It does still have a hint of red when the light hits it which is to be expected I suppose that happens with all brown shades. the ash did take out of orange tint and made it very natural. It did not damage my hair as a matter of fact it feels healthier for some reason. I was thinking my hair was rough from my hard water and wonder if this dye removed the mineral build up from my hair lol because it is so much smoother. I just started using the Lorial cleansing conditioner and love it and I think it will make this color stay in my hair alott longer than if I were to be using my old tresseme with the sulfates in it. Anyway very true to the box color and very natural and undamaging hair dye ;)

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    Nancy27
    Waxahachie TX.
    Would recommend to a friend? Yes
    Age:25 - 34
    Ownership:1 week or less
    Gender:Female
    Usage:A few times per year
    GREAT PRODUCT BUT NOT ALL SHADES AVAILABLE
    7/11/2013

    Customer review by MamaLovesABargain

    5.0 stars 7/11/2013 by MamaLovesABargain
    by MamaLovesABargain

    I have used L'Oreal Superior Preference for a long time and it is a terrific product. The conditioner provided leaves your hair so soft, shiny and nice smelling when you are done, the color is fabulous and lasts quite a long time before I need to re-color. ONE PROBLEM!! Walmart does NOT sell MY SHADE!! I use a gorgeous intense red called RR07 INTENSE RED COPPER WARMER ... Walmart needs to offer more shades in this great product!

    Was this review helpful? (11) (3)
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    MamaLovesABargain
    Southern California
    Would recommend to a friend? Yes
    Age:55 - 64
    Ownership:Longer than one year
    Gender:Female
    Usage:Once per month
    Light Auburn Brown 6AM
    7/21/2014

    Customer review by agnesbitt

    5.0 stars 7/21/2014 by agnesbitt
    by agnesbitt

    I've been using this brand and this shade since 2009! I've never had any issue or dye job gone wrong. I have natural dark strawberry blonde hair and it doesn't look good on me at all. When I decided to go a few shades darker, I chose 6AM. It was simple to do at home and my color always turns out gorgeous and shinny. The color last and last. I'll never use any other shade OR brand!

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    agnesbitt
    Hillsboro, OH
    Would recommend to a friend? Yes
    Age:25 - 34
    Gender:Female
    3/23/2016

    Customer review by Ronnee

    3.0 stars 3/23/2016 by Ronnee
    by Ronnee

    I have been home coloring my hair for over 5 years. I have tried several brands but L'Oreal seems to be the best at covering my grays. I am a natural brunette and often use medium brown shades. I decided to try the new Cool Darkest Brown. I was nervous at first that it would be too dark against my fair skin. I was VERY pleased with the color. It seemed very natural and I have received multiple compliments on it. It's been just over 3 weeks and the grays around my hairline and temples are starting to show but this seems to happen no matter what I try. The one negative for me was that the application process seemed messier than usual. I had many drips during application that fell on my face, clothes, counter, even the floor. I always put a towel around me and wear old clothes. Thank goodness I did otherwise they would have been ruined for sure. That is why I gave it 3 stars instead of 4.

    Ronnee
    Would recommend to a friend? Yes
    BEST HAIR COLOR ON THE MARKET
    4/10/2016

    Customer review by DG65

    5.0 stars 4/10/2016 by DG65
    by DG65

    I RECENTLY SWITCHED FROM NICE'N'EASY TO LOREAL PREFERANCE MEDIUM ASH BROWN - 5A. WHAT A DIFFERENCE. COLOR IS VERY CLOSE TO MY NATURAL COLOR, DOESN'T LEAVE AN ORANGY TINT AS IT FADES OUT AND DOESN'T FADE OUT AS QUICKLY AS OTHER HAIR COLORING PRODUCTS DO. HAIR FEELS AND LOOKS VERY SOFT, SHINY AND NATURAL. IT MAY COST A LITTLE MORE THAN OTHER PRODUCTS OF THIS TYPE BUT IT'S WORTH IT - THE RESULTS PROVE IT. WILL NEVER AGAIN USE ANY OTHER HAIR COLORING PRODUCT. FYI: IF YOU ARE TRYING TO COVER SOME GREY HAIR - IF YOU LET THE COLOR SET IN THE BOTTLE TILL IT TURNS DARK THEN PUT IT ON GREY AREAS AND LET IT SET FOR 10 MINUTES IT WILL COVER THE GREY, THEN JUST REDO THE GREA AREAS AND CONTINUE TO FINISH THE REST OF YOUR HAIR, AND USE YOUR JUDGEMENT ON HOW LONG YOU WANT TO LEAVE IT ON THE REST OF YOUR HAIR.

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    DG65
    Would recommend to a friend? Yes
    1-5 of 587 total reviews See all
    1-5 of 587 reviews

    Customer Reviews | 594 reviews | 3.8 out of 5

    Customer Reviews

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