L'Oreal Paris Superior Preference Hair Color

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By: L'Oreal
Walmart #: 000288447
L'Oreal Paris Superior Preference Hair Color
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  • Fade-defying color + shine system
  • Up to 8 weeks of color vibrancy
  • Rich Luminous Conditioning
  • Customers also considered

    About this item

    Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

    Experience L'Oreal Paris Superior Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color-protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV Filter helps keep first-day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy.

    About this item

    Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

    Experience L'Oreal Paris Superior Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color-protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV Filter helps keep first-day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy.

    L'Oreal Paris Superior Preference Hair Color:

    • Permanent , Level 3
    • Up to 8 weeks of color
    • Includes a UV filter for color vibrancy
    • Provides maximum gray coverage
    • Contains natural ingredients such as Vitamin E and golden camelina oil
    • Root to tip coverage that will not fade, turn brassy or dull
    • Includes: color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator and insert

    Warnings: 

    Warnings: Usage Advisory-Safety Warnings; Important: Hair Color Can Cause An Allergic Reaction Which, In Certain Rare Cases, Can Be Severe. Therefore, You Must Follow These Precautions: Do Not Use If: You Have Already Had A Reaction To A Hair Color Product; You Have A Sensitive, Itchy, Or Damaged Scalp. If You Have A Tattoo, The Risks Of Allergic Reaction May Be Increased. Perform A Skin Allergy Test 48 Hours Before Each Use Of This Product (See Insert). Remember To Buy Your Product 2 Days Ahead Of Time. Avoid Contact Of This Product With Eyes And Skin. If Product Gets Into Eyes, Rinse Immediately. Wear Gloves Provided In Kit. Thoroughly Rinse Hair After Application. Do Not Use Over Compound Henna Or Progressive Color. Keep Out Of Reach Of Children. Do Not Apply On Children. Caution: This Product Contains Ingredients Which May Cause Skin Irritation On Certain Individuals And A Preliminary Test According To Accompanying Directions Should First Be Made. This Product Must Not Be Used For Dyeing The Eyelashes Or Eyebrows; To Do So May Cause Blindness. Read And Follow The Insert Hair Color Can Cause An Allergic Reaction Which, In Certain Rare Cases, Can Be Severe. Therefore, You Must Follow These Precautions: Do Not Use If: You Have Already Had A Reaction To A Hair Color Product; You Have A Sensitive, Itchy, Or Damaged Scalp. If You Have A Tattoo, The Risks Of Allergic Reaction May Be Increased. Perform A Skin Allergy Test 48 Hours Before Each Use Of This Product (See Insert). Remember To Buy Your Product 2 Days Ahead Of Time. Avoid Contact Of This Product With Eyes And Skin. If Product Gets Into Eyes, Rinse Immediately. Wear Gloves Provided In Kit. Thoroughly Rinse Hair After Application. Do Not Use Over Compound Henna Or Progressive Color. Keep Out Of Reach Of Children. Do Not Apply On Children. Caution: This Product Contains Ingredients Which May Cause Skin Irritation On Certain Individuals And A Preliminary Test According To Accompanying Directions Should First Be Made. This Product Must Not Be Used For Dyeing The Eyelashes Or Eyebrows; To Do So May Cause Blindness.

    Ingredients: 

    Ingredients: Color Gel: Aqua/Water, Trideceth-2 Carboxamide Mea, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2-Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, Pentasodium Pentatate, Ammonium Acetate, Parfum/Fragrance, P-Phenylenediamine, Sodium Metabisulfate, Resorcinol, 2-Methylresorcinol, Erythorbic Acid, Phenyl Methyl Pyrazolone, M-Aminophenol, P-Aminophenol, Alpha-Isomethyl Ionine, 6-Hyroxyindole, Eugenol, Linalool, Citronellol, F.I.L. #D9498/1 U.S. Patent: 5,279,620. Color Optimizing Creme: Aqua/Water, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide Mea, Ceteareth-30, Glycerin, Pentasodium Pentatate, Sodium Stannate, Tetrasodium Pyrophosphate F.I.L. #D56/21. Care Supreme Conditioner: Aqua/Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/Candelilla Wax, Aminodimethicone, Cetyl Esters, Isopropyl Alcohol, Parfum/Fragrance, Methylparaben, Trideceth-12, Hexyl Cinnamal, Linalool, Benzyl Alcohol, Chlorhexidine Dihydrochloride, Cetrimonium Chloride, Butylphenyl Methylproponal, Limnene, Amyl Cinnamal, PPG-5-Ceteth-20, Geraniol, Benzyl Benzoate, Oleth-10, Ctronellol, Disodium Cocoamphodipropionate, Alpha-Isomethyl Ionine, Lecithin, Cinnamyl Alcohol, Phosphoric Acid, Tocopherol, Ethylhexyl Salicylate, Phonoxyethanol, Methyl-2-Octynoate, Ethylparaben, F.T.L. #D8262/1 U.S. Patents 6,015,574; 6,221,389. Color Gel: Aqua/Water, Trideceth-2 Carboxamide Mea, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2-Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, Pentasodium Pentatate, Ammonium Acetate, Parfum/Fragrance, P-Phenylenediamine, Sodium Metabisulfate, Resorcinol, 2-Methylresorcinol, Erythorbic Acid, Phenyl Methyl Pyrazolone, M-Aminophenol, P-Aminophenol, Alpha-Isomethyl Ionine, 6-Hyroxyindole, Eugenol, Linalool, Ctronellol, F.I.L. #D9498/1 U.S. Patent: 5,279,620. Color Optimizing Creme: Aqua/Water, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide Mea, Ceteareth-30, Glycerin, Pentasodium Pentatate, Sodium Stannate, Tetrasodium Pyrophosphate F.I.L. #D56/21. Care Supreme Conditioner: Aqua/Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/Candelilla Wax, Aminodimethicone, Cetyl Esters, Isopropyl Alcohol, Parfum/Fragrance, Methylparaben, Trideceth-12, Hexyl Cinnamal, Linalool, Benzyl Alcohol, Chlorhexidine Dihydrochloride, Cetrimonium Chloride, Butylphenyl Methylproponal, Limnene, Amyl Cinnamal, PPG-5-Ceteth-20, Geraniol, Benzyl Benzoate, Oleth-10, Ctronellol, Disodium Cocoamphodipropionate, Alpha-Isomethyl Ionine, Lecithin, Cinnamyl Alcohol, Phosphoric Acid, Tocopherol, Ethylhexyl Salicylate, Phonoxyethanol, Methyl-2-Octynoate, Ethylparaben, F.T.L. #D8262/1 U.S. Patents 6,015,574; 6,221,389

    Directions: 

    Directions: For Best Results, Stay Within 2 Shades Lighter Or Darker Than Your Natural Hair Color.

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    Specifications

    Height: 6.28
    Shipping Weight (in pounds): 0.6
    Product in Inches (L x W x H): 10.875 x 2.817 x 6.752
    Walmart No.: 288447
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    Comparison Table

    Brand Image
    FORM
    FORM
    GRAY COVERAGE
    GRAY COVERAGE
    PERMANENCY
    PERMANENCY
    COLOR RESULT
    COLOR RESULT
    CHOOSE THIS BRAND FOR:
    CHOOSE THIS BRAND FOR:
    Superior Preference
     
    Liquid Gel
    Liquid Gel
    100%
    100%
    Permanent
    Permanent
    Luminous color that shines from every strand
    Luminous color that shines from every strand
    Fade-defying color and shine
    Fade-defying color and shine
    Excellence Crème
     
    Crème
    Crème
    100%
    100%
    Permanent
    Permanent
    Rich, radiant color with maximum gray coverage
    Rich, radiant color with maximum gray coverage
    Maxmium gray coverage with a Triple Protection System
    Maxmium gray coverage with a Triple Protection System
    Féria
     
    Liquid Gel
    Liquid Gel
    Up to 50%
    Up to 50%
    Permanent
    Permanent
    Multi-faceted, shimmering color with 3X highlights
    Multi-faceted, shimmering color with 3X highlights
    Bold, fashion-inspired looks
    Bold, fashion-inspired looks
    Healthy Look Crème Gloss
     
    Crème
    Crème
    Up to 50%
    Up to 50%
    Tone-On-Tone, lasts through 28 shampoos
    Tone-On-Tone, lasts through 28 shampoos
    Subtle color change that is health-looking and super glossy
    Subtle color change that is health-looking and super glossy
    Ammonia free, non-permanent color
    Ammonia free, non-permanent color
    Root Rescue
     
    Liquid Gel
    Liquid Gel
    100%
    100%
    Permanent
    Permanent
    Seemless root touch-up
    Seemless root touch-up
    A seamless root touch-up to match any shade, even salon color
    A seamless root touch-up to match any shade, even salon color
    Show

    Customer Reviews

    Customer Reviews | 579 reviews | 3.8 out of 5

    4.0 stars

    579 reviews | 3.8 out of 5

    4.0 stars

    579 reviews | 3.8 out of 5

    69%
    Would recommend to a friend
    5 stars
    316
    4 stars
    79
    3 stars
    36
    2 stars
    29
    1 stars
    119
    1-5 of 572 total reviews
    69%
    Would recommend to a friend

    Age

    Gender

    VERY NATURAL
    10/10/2012

    Customer review by Nancy27

    5.0 stars 10/10/2012 by Nancy27
    by Nancy27

    I used the Loreal paris superior preference Medium ash brown on my hair , before applying the dye my hair was very washed out looking from previously putting on nice and easy light ash brown which didnt last long and left it dull and with a orange tint :/ after using this my hair is finnly back to my natural medium brown hair color. It does still have a hint of red when the light hits it which is to be expected I suppose that happens with all brown shades. the ash did take out of orange tint and made it very natural. It did not damage my hair as a matter of fact it feels healthier for some reason. I was thinking my hair was rough from my hard water and wonder if this dye removed the mineral build up from my hair lol because it is so much smoother. I just started using the Lorial cleansing conditioner and love it and I think it will make this color stay in my hair alott longer than if I were to be using my old tresseme with the sulfates in it. Anyway very true to the box color and very natural and undamaging hair dye ;)

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    Nancy27
    Waxahachie TX.
    Would recommend to a friend? Yes
    Age:25 - 34
    Ownership:1 week or less
    Gender:Female
    Usage:A few times per year
    GREAT PRODUCT BUT NOT ALL SHADES AVAILABLE
    7/11/2013

    Customer review by MamaLovesABargain

    5.0 stars 7/11/2013 by MamaLovesABargain
    by MamaLovesABargain

    I have used L'Oreal Superior Preference for a long time and it is a terrific product. The conditioner provided leaves your hair so soft, shiny and nice smelling when you are done, the color is fabulous and lasts quite a long time before I need to re-color. ONE PROBLEM!! Walmart does NOT sell MY SHADE!! I use a gorgeous intense red called RR07 INTENSE RED COPPER WARMER ... Walmart needs to offer more shades in this great product!

    Was this review helpful? (11) (2)
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    MamaLovesABargain
    Southern California
    Would recommend to a friend? Yes
    Age:55 - 64
    Ownership:Longer than one year
    Gender:Female
    Usage:Once per month
    Light Auburn Brown 6AM
    7/21/2014

    Customer review by agnesbitt

    5.0 stars 7/21/2014 by agnesbitt
    by agnesbitt

    I've been using this brand and this shade since 2009! I've never had any issue or dye job gone wrong. I have natural dark strawberry blonde hair and it doesn't look good on me at all. When I decided to go a few shades darker, I chose 6AM. It was simple to do at home and my color always turns out gorgeous and shinny. The color last and last. I'll never use any other shade OR brand!

    Was this review helpful? (1) (0)
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    agnesbitt
    Hillsboro, OH
    Would recommend to a friend? Yes
    Age:25 - 34
    Gender:Female
    works well for me.
    1/31/2016

    Customer review by Bren

    4.0 stars 1/31/2016 by Bren
    by Bren

    Fades some but it's good

    Was this review helpful? (1) (0)
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    Was this review helpful?
    Bren
    Would recommend to a friend? Yes
    Best hair dye
    2/8/2016

    Customer review by KitsunexDemon

    5.0 stars 2/8/2016 by KitsunexDemon
    by KitsunexDemon

    I use ultimate black, which is a pretty dark jest black. Anyways the reason why I like this hair color is because I don't have to dye my hair but every month and a few weeks. Also ultimate black does cover up dirty blond roots and also I wash my hair ever two days (you may think ew nasty but your natural oils on your hair are good for you) another thing I wash my hair in cold or luke warm water because the hotter your water is the more hair color is gonna strip out. Finally I use sulfate free shampoo some people may not know but sulfate free shampoo drys and strips out your hair etc. I love this product

    Was this review helpful? (0) (0)
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    KitsunexDemon
    Would recommend to a friend? Yes
    1-5 of 572 total reviews See all
    1-5 of 572 reviews

    Customer Reviews | 579 reviews | 3.8 out of 5

    Customer Reviews

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