Check out these related products

Do It Wrong Quickly: How the Web Changes the Old Marketing Rules

This Item is no longer available
We're unable to show you buying options for this item.

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

"What's the one thing companies care about? Conversion. Getting potential customers to convert into real, actual, customers. But how do you do that in a world of Facebook, Google, YouTube, blogs, and Flickr? Mike Moran shows you how--by trying lots of little things, studying the results, learning quickly from your failures, and doing it all over again. He gives you a framework for getting over your fears of talking with your customers without a committee to protect your behind. Great book."
-Robert Scoble
Video blogger of the Scoble Show and Co-author of the top-selling corporate blogging book, "Naked Conversations" Start Fast, Fix Fast, and Fix Again: Marketing for Breakthrough Results For decades, marketers have been taught to carefully plan ahead because "you "must" get it right-it's too expensive to change." But, in the age of the Web, you can know in hours whether your strategy's working. Today, winners don't get it right the first time: they start fast, change fast, and relentlessly optimize their way to success. "They do it wrong quickly...then fix it, just as quickly " In this book, Internet marketing pioneer Mike Moran shows you how to do that-step-by-step and in detail. Drawing on his experience building ibm.com into one of the world's most successful sites, Moran shows how to quickly transition from "plan then execute" to a non-stop cycle of refinement. You'll master specific techniques for making the Web's "two-way marketing conversation" work successfully, productively, and profitably. Next, Moran shows how to choose the "right" new marketing tools, craft them into an integrated strategy, and execute it...achieving unprecedented efficiency, accountability, speed, and "results."

  • The indispensable online marketing guide for every CMO, brand marketer, direct marketer, online marketing specialist, strategist, and entrepreneur
  • Learn more from your customers-and learn it faster
  • Systematically measure online marketing results-and "improve" them
  • Create deeper relationships with your customers on the Web
  • Leverage podcasting, social networks, wikis, virtual worlds, search, viral marketing, blogs, and other new tools
  • Build a lean, mean conversion machine
  • Preview new innovations you'll be implementing next year and the year after
  • Overcome the organizational, political, and personal obstacles that keep marketers doing things the "old-fashioned" way
Foreward xvPreface xviiAcknowledgements xxiiiAbout the Author xxvii Part 1: That Newfangled Marketing 1Chapter 1: They're Doing Wonderful Things with Computers 3Chapter 2: New Wine in Old Bottles 21Chapter 3: Marketing Is a Conversation 55Part 2: That Newfangled "Direct "Marketing 103Chapter 4: Going Over to the Dark Side 105Chapter 5: The New Customer Relations 149Chapter 6: Customers Vote with Their Mice 211 Part 3: That Newfangled "You "253Chapter 7: This Doesn't Work for Me 255Chapter 8: This Won't Work Where I Work 275Chapter 9: This Stuff Changes Too Fast 315 Glossary 335
Index 365

Specifications

Number of Pages: 377
Number in Series: 1
Original Languages: English
Author: Moran, Mike
Publisher: IBM Press
Publication Date: September, 2007
ISBN-13: 9780132255967
Digital Video Formats: Paperback
Assembled Product Dimensions (L x W x H): 6.98 x 0.98 x 9.20 IN
ISBN-10: 0132255960
Show

Customer Reviews

Be the first to review this item. Share your rating and review so that other customers can decide if this is the right item for them.

Customer Q&A

Back
Questions & Answers 0 questions

Ask a question

If you would like to share feedback with us about pricing, delivery or other customer service issues, please contact customer service directly.


Q&A tips and guidelines

Q&A Exchange Guidelines

When writing your question or answer, please follow these guidelines:

  • Do: Make sure your question is directly related to the product
  • Do: Be specific and provide as many details as possible
  • Do: Include the model number (if applicable)
  • Do: Write your question in English
  • Do Not: Include personal information (such as your full name)
  • All submitted questions and answers are subject to the terms set forth in our Terms and Conditions

We reserve the right not to post your question or answer if it contains any of the following:

  • Any information not related to the actual merchandise or topic
  • Obscenities, discriminatory language or other language not suitable for a public forum
  • Advertisements or “spam” content
  • Email addresses, physical addresses or other forms of contact information
  • Critical or spiteful comments on other questions or answers posted on the page or their authors
  • Any imagery that demonstrates incorrect use of the merchandise
  • Anything that Walmart deems to be inappropriate, at Walmart's discretion

Provide as many details as possible, including the model number (if applicable).

Remember: Don’t include personal information (such as your full name).


Preview Question

Thank you.

Questions will be checked against our question guidelines and posted within five to seven business days.

Policies & Plans

See any care plans, options and policies that may be associated with this product.

Gifting plans

Gift options are not available for this item.

Pricing policy

About our prices
We’re committed to providing low prices every day, on everything. So if you find a current lower price from an online retailer on an identical, in-stock product, tell us and we’ll match it. See more details at Online Price Match.