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In Authenticity, James H. Gilmore and B. Joseph Pine II argue that to trounce rivals companies must grasp, manage, and excel at rendering authenticity. Through examples from a wide array of industries as well as government, nonprofit, education, and religious sectors, the authors show how to manage customers' perception of authenticity by: recognizing how businesses "fake it"; appealing to the five different genres of authenticity; charting how to be "true to self" and what you say you are; and crafting and implementing business strategies for rendering authenticity. The first to explore what authenticity really means for businesses and how companies can approach it both thoughtfully and thoroughly, this book is a must-read for any organization seeking to fulfill consumers' intensifying demand for the real deal.
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|Publisher:||Harvard Business Review Press|
|Publish Date:||Sep 24, 2007|
|Number of Pages:||299|
|Shipping Weight (in pounds):||1.4|
|Product in Inches (L x W x H):||9.5 x 6.5 x 1.2|
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